In episode 21 of "Cognition Drift," Joe Fletcher is joined by 10X founder, Robert Ziky to focus on user experience in digital applications. Throughout the discussion, they look at the difference between application usability, user stickiness, and the impact of privacy concerns on user engagement. Robert starts the conversation by sharing his switch from using Kareem to Talabat for food delivery, igniting a broader discussion on what creates friction in user experience. The dialogue then shifts towards a more profound topic concerning the development of AI technologies that cater specifically to Middle Eastern users. They discuss the potential and challenges of creating an Arabic language AI model that understands and respects cultural nuances and dialectical variations within the Arab world. This part of the conversation highlights the importance of culturally aware AI systems that can genuinely resonate with local users' needs and expectations. Furthermore, Robert and Joe touch upon the implications of AI personality and its adaptability based on user interaction context. Whether you're a tech enthusiast, developer, or just curious about the future of AI, join Robert and Joe as they unpack these complex topics with insightful observations and relatable anecdotes.