In this conversation, Kevin Jones discusses the upcoming Tournament of Champions, an invite-only cheerleading event that focuses on recognizing teams based on their skill level rather than age or division. He explains the selection process for teams, the competition format, and the significance of the event's timing and location. Additionally, he introduces the new mascots, Rex and Ruby, and highlights the collaboration with the Glow Tour. The conversation also touches on the All-Star Premieres and the new send-off events designed to celebrate teams before their end-of-season competitions. Kevin shares his perspective on the evolving landscape of cheerleading events and the opportunities they create for athletes.

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In this episode, Kristen talks about what it means to stay grounded when the world — and the cheer industry — feels chaotic. From lighting candles and eating chocolate as tiny acts of rebellion against overwhelm, to navigating the nonstop noise of Pinterest-perfect hair and competition season intensity, this is part life reset and part cheer industry deep dive. She covers updates in the industry, including NCAA status for one part of the sport, and recent tension between Rebel and Varsity.

She breaks down:

• Why every cheer event brand operates differently (and why that matters)

• 
  
• The Pro Cheer League hitting 1.6 million viewers — and what that signals for the sport

• 
  
• The significance of Stunt earning NCAA status

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• The tension between competition and collaboration inside the cheer industry

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https://www.ncaa.org/news/2026/1/16/media-center-ncaa-to-add-four-new-championships.aspx#:~:text=championship:%20Spring%202027.-,What%20they're%20saying:,stunt%2C%20visit%20stuntthesport.org.

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Kristen dives into something we don’t talk about nearly enough: hormones. She breaks down the four phases of a woman’s menstrual cycle and how each one can impact energy, mood, focus, and performance — both on and off the mat. This episode is all about awareness over judgment, and learning to work with our bodies instead of being frustrated by them. Kristen encourages athletes (and moms) to extend a little more grace, understand what’s happening beneath the surface, and find simple ways to support physical and emotional well-being throughout the month.

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Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

Mentioned in this episode:

https://healthy.kaiserpermanente.org/health-wellness/healtharticle.phases-of-the-menstrual-cycle

Menstrual Cycle Tracking App

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Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

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In this episode of the Cheer Mom Podcast, Kristen heads to Indianapolis for the very first Pro Cheer League match and gives a play-by-play that’s part recap, part cultural moment. From unexpected games and skill evaluations to the very real realization that cheer might be entering its “professional era,” the event unfolds in real time. Along the way, Kristen chats with athletes, parents, and the people shaping the future of the sport—including Commissioner John Newby and cheer icons Victor and Kristen Rosario—about what the PCL could mean for cheer as a whole. The verdict? The crowd is into it, the potential is big, and while there’s room to tweak a few things, the energy feels like the start of something worth paying attention to.

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

More about the Pro Cheer League:

https://podcasts.apple.com/us/podcast/7-things-the-cheer-industry-needs-to-know-about-the/id1510402862?i=1000714468738

https://podcasts.apple.com/us/podcast/inside-the-pro-cheer-league-with-commissioner-john-newby/id1636965477?i=1000739617596

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In this episode, Kristen dives into what cheer families should realistically expect from gym owners—and what they shouldn’t. Drawing from personal experience and conversations within the cheer community, she unpacks the importance of clear communication, strong core values, and transparency in leadership. Kristen discusses why accountability, openness to feedback, and personalized coaching matter, while also acknowledging the real business challenges gym owners face.

Mentioned in this episode:

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New year, same chaos — just slightly better systems.

In this episode, Kristen kicks off the year with honest reflections on the holidays, what actually helped (and what absolutely did not), and why cheer travel season deserves its own Olympic medal. She gets real about navigating perimenopause and ADHD while juggling packed schedules, packed suitcases, and packed calendars — and why “doing it all” is wildly overrated.

At its core, this episode is about simplifying where you can, letting go of the rest, and focusing your energy on what actually matters — especially in seasons that feel nonstop.

Mentioned in this episode:

How to travel like a pro

Cheer Travel Essentials

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In this conversation, Kristen talks with Alex Gaggioli, founder and operator of CheerTheory.com, about the evolution of cheerleading, the inception of Cheer Theory, and the importance of statistics in the sport. They explore various themes such as the significance of technique versus creativity, the rise of different cheer divisions, and the historical context of the large all-girl division. The conversation also touches on superstitions in cheerleading, the competitive landscape, and what makes teams stand out in the current cheer environment.

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