In this solo episode, Cary Weston dives into how small business owners and entrepreneurs can use ChatGPT to start or grow a business. Speaking from behind the wheel en route to another marketing workshop, Cary outlines five specific ways ChatGPT can support everything from business research to employee hiring. He also revisits a recent episode with guests Mike and Paige, reflecting on how they’ve integrated ChatGPT into their marketing and communication strategies. If you’re thinking about starting a business—or already running one—this episode is packed with practical ideas you can put into play today.

• Use ChatGPT as a strategic partner: Whether it’s researching trends, creating business plans, or prepping for funding pitches, Cary lays out specific prompts to make ChatGPT work like an advisor.

• Empathy matters: When crafting marketing or job descriptions, Cary emphasizes putting yourself in your customer’s—or future employee’s—shoes. Use ChatGPT to simulate their perspective.

• Start smart: From pricing with profit in mind to planning for taxes, Cary shares smart startup advice gathered from his own work helping dozens of businesses.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com
Marketing Podcast: www.PracticalMarketingShow.com
Cary's Agency Website: www.CMWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS
The instrumental music used in this podcast is called “Curious” by Podington Bear”.

EPISODE SUMMARY
In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they’ve been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and confidence to their team—and clients.

3 KEY TAKEAWAYS

• Custom GPTs act like team members. Paige and Mike created specialized ChatGPT personas like “Marketing Director” and “Wilcox Wizard” to help with content creation, client engagement, and coaching systems.

• Faster execution. Paige used to spend months launching marketing campaigns. Now, with AI support, she’s able to launch a new version of their Kickstart program every 5 weeks—with better results.

• Clarity builds confidence. Mike used ChatGPT to organize years of biomechanics training and client data into a clear, coachable system that’s improving team performance and client progress.

ABOUT PAIGE & MIKE WILCOX
Paige and Mike Wilcox are the husband-and-wife team behind Wilcox Wellness & Fitness, a personal training business in Bangor, Maine, with a franchise in Brunswick. Paige leads marketing and business development while Mike focuses on coaching systems and biomechanics training. Their commitment to helping clients move better and feel better shows up in their use of AI—not as a shortcut, but as a tool for clarity, empathy, and deeper human connection.

Learn more about their work at www.wilcoxwellnessfitness.com

In this solo episode, Cary Weston, the ever-curious host of The Chat GPT Experiment, shares his personal and professional origin story; how a love for problem-solving and curiosity led him from deli work to launching his own agency, and eventually starting this podcast. Speaking from the road after his daughter’s track meet, Cary opens up about life as a sports dad, learning from failure, launching a business before he was 30, and how discovering ChatGPT blew his mind and redirected his career. It’s a reflective, inspiring ride through 30 years of growth, grit, and gratitude, all tied together by curiosity.

• Curiosity is a Superpower: Cary has built his career by staying curious, whether it was learning to type after failing a college paper or diving into ChatGPT after seeing its potential.

• Start Before You’re Ready: From launching his agency with no clients to figuring out video production on the fly, Cary’s story shows that action often comes before expertise.

• Share What You Learn: Whether it’s helping his daughter prep for a job interview using ChatGPT or guiding podcast listeners, Cary believes in using his experience to help others improve and grow.

Cary Weston is a business consultant, coach, and former agency owner who’s passionate about helping people use AI and systems thinking to work smarter. With over 30 years of experience, Cary now focuses on one-on-one and group training, helping professionals find practical, real-world ways to use ChatGPT. When he’s not podcasting or coaching, he’s probably on the road playing sports dad to his three kids. Cary’s approachable style and empathy-driven mindset make his insights relatable, actionable, and always grounded in real life.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com
Marketing Podcast: www.PracticalMarketingShow.com
Cary's Agency Website: www.CMWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS
The instrumental music used in this podcast is called “Curious” by Podington Bear”.