In this episode of The Capital Raiser Show, Richard C. Wilson delivers a live training on applying Robert Cialdini's proven influence principles specifically to capital raising - and how to use them ethically to build deeper investor trust and close more deals without compromising your reputation.

Richard breaks down exactly how authority, social proof, scarcity, reciprocity, and pre-suasion work in real investor conversations, and why ethical influence is the most durable competitive advantage a capital raiser can build.

Topics covered:
- How to apply Cialdini's 6 principles directly to investor conversations
- Why ethical reputation is a capital raising asset that compounds over time
- Authority positioning before your first investor meeting
- How social proof works differently with family office vs. institutional investors
- Using reciprocity to build relationship capital before you need it
- Pre-suasion: setting the investor's mindset before the pitch starts
- The difference between influence and manipulation in capital raising
- In-person meeting strategies for high-trust deal environments

The Capital Raiser Show brings together family offices, billionaires, and elite capital allocators to discuss capital raising, investing, and strategic growth.

Subscribe for more interviews with top investors, founders, and family offices.

In this episode of The Capital Raiser Show, Richard C. Wilson sits down with Kevin Harrington - original Shark Tank investor, inventor of the infomercial, and founder of As Seen on TV - for a focused second session on the real mechanics of scaling to $1B+ in product revenue, the licensing and deal structures behind his biggest wins, and what capital raisers must do to get his attention in 60 seconds.

Kevin shares the Tease-Please-Seize-Close framework, the performance habits behind operating at high velocity, and why most capital raisers fail before they ever get in the room.

Topics covered:
- What it actually takes to scale a business to $1B+ in product revenue
- Licensing, royalties, and equity structures that close fast
- The Tease-Please-Seize-Close pitch framework for capital raisers
- What gets Kevin's attention in the first 60 seconds
- Deal structuring so both sides want it to close
- Media leverage and downtime arbitrage as capital raising tools
- Performance and health habits for high-velocity capital raising

The Capital Raiser Show brings together family offices, billionaires, and elite capital allocators to discuss capital raising, investing, and strategic growth.

Subscribe for more interviews with top investors, founders, and family offices.

In this episode of The Capital Raiser Show, Richard C. Wilson breaks down the single most valuable positioning strategy he has developed over 20 years in the family office space: how to own a niche so completely that pre-qualified investors reach out to you first.

Richard shares exactly why positioning beats pitching at every level of capital raising, how authority creates inbound deal flow that compounds, and the specific moves behind building the most recognized brand in family office investing.

Topics covered:
- How to own a niche so investors come to you first
- Why positioning beats pitching at every stage of capital raising
- Building authority that creates compounding inbound investor flow
- The specific tactics behind 19 years of family office brand leadership
- How to identify the one phrase that could define your capital raising career
- Moving from cold outreach to investors calling you
- Why refusing to wait for permission is the top authority-building move

The Capital Raiser Show brings together family offices, billionaires, and elite capital allocators to discuss capital raising, investing, and strategic growth.

Subscribe for more interviews with top investors, founders, and family offices.