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The Business You Really Want

The Business You Really Want

Von: Gwen Bortner & Tonya Kubo
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Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.

Copyright 2025 | Gwen Bortner
Erfolg im Beruf Management & Leadership Ökonomie
  • Your Offer Isn’t The Problem. Or Is It?
    Feb 17 2026

    When business slows, many owners instinctively blame their offer or marketing. But often, the real bottleneck is in fulfillment, delivery, or the systems supporting the work. In this episode of The Business You Really Want, Gwen Bortner and Tonya Kubo take you inside a behind-the-scenes review of Gwen’s own offers—a process that uncovered not a failing product, but one that had quietly become clunky, confusing, and harder to explain than it needed to be. Using their accountability and quarterly planning process, they reveal how to spot friction points, highlight what’s working, and restructure strategically—without scrapping what already succeeds. If you’ve ever felt the urge to tweak your offer, overhaul pricing, or rebuild your systems without really knowing what’s broken, this episode shows you how to slow down, ask smarter questions, and make changes that actually move your business forward.

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    45 Min.
  • When The Plan Stops Working: How To Pivot Without Starting Over
    Feb 10 2026

    It's time to learn how to pivot without starting over when your initial, beautiful plan meets reality. Tonya Kubo and Gwen Bortner explore the classic trap of the sunk cost fallacy, which often causes leaders to resist necessary changes and dig in their heels. They also tackle the opposite extreme: the modern temptation to pivot too easily because of accessible technology, often leading to confusion and a lack of real plan. Drawing on uncomfortable, tactical examples—from addressing poor employee performance to navigating business model shifts—they clearly distinguish a minor adjustment from a major pivot. Listen for their best advice on how to stay grounded, keep your team aligned, and inform customers during any level of change.

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    41 Min.
  • How to Know Whether Your Strategy Is Working (Beyond Vibes & Beyond Numbers)
    Feb 3 2026

    How do you know if your business strategy is still working for your benefit, or it is time to do something new and different? Gwen Bortner and Tonya Kubo discuss how to evaluate your strategies in real time to avoid sticking with something that does not actually serve your goals. They explain how to determine the best course of action by paying attention not just to your data but also to your intuition. Gwen and Tonya also talk about the differences between qualitative and quantitative data, as well as panicked and proactive reactions. Find out how to refine your strategies by being wary of your numbers and what your gut is telling you.

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    48 Min.
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