Your Offer Isn’t The Problem. Or Is It?
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Your Offer Isn’t The Problem. Or Is It?
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When business slows, many owners instinctively blame their offer or marketing. But often, the real bottleneck is in fulfillment, delivery, or the systems supporting the work. In this episode of The Business You Really Want, Gwen Bortner and Tonya Kubo take you inside a behind-the-scenes review of Gwen’s own offers—a process that uncovered not a failing product, but one that had quietly become clunky, confusing, and harder to explain than it needed to be. Using their accountability and quarterly planning process, they reveal how to spot friction points, highlight what’s working, and restructure strategically—without scrapping what already succeeds. If you’ve ever felt the urge to tweak your offer, overhaul pricing, or rebuild your systems without really knowing what’s broken, this episode shows you how to slow down, ask smarter questions, and make changes that actually move your business forward.
