In this first episode under our new name, Jovana Vujnic unpacks one of the biggest challenges facing businesses today: using AI and automation without losing their brand.

From Jeanswest’s AI marketing fail to chatbot disasters at Air Canada and Taco Bell, we explore what happens when businesses implement tech without strategic alignment, and how to avoid those mistakes.

Jovana also shares why The Bumper Blueprint was created, how it closes the gap between strategy and execution, and what great automation actually looks like (hint: Fisher & Paykel’s AI-powered store personalisation is one to watch).

Whether you're a business owner, freelancer, or agency partner trying to build smarter systems, this episode gives you the clarity you need to move forward — with strategy first.

• Why AI doesn’t break your brand but exposes it

• The “Brand Action Gap” that keeps businesses stuck

• How poor customer journey design leads to viral tech failures

• The difference between tactical tools and strategic systems

• What good looks like: a real-world example of Salesforce and Fisher & Paykel’s AI alignment

• Why The Bumper Blueprint™ is more than a framework

• Strategy insights from a brand perspective

• Salesforce Personalisation use case (Fisher & Paykel)

• Bumper Leads → https://bumperleads.com

• Website: https://bumperleads.com

• LinkedIn: linkedin.com/in/jovanavujnic

If this episode sparked ideas or gave you clarity, share it with a friend or teammate who needs to hear it.

And don’t forget to hit Subscribe and leave a review — it helps more people build systems that last.

It’s the end of an era - and the start of something better.

In this season finale, I’m saying goodbye to Marketing Automation Made Simple name and officially reintroducing the show as The Bumper Blueprint Podcast.

This isn’t just a name change. It’s a full reset.

I’m pulling back the curtain on my 2025: the business I shut down, the startup I walked away from, and why getting uncomfortable again was exactly what I needed.

You’ll also get a refresher on the 6-step Bumper Blueprint framework we’ll be using to help business owners grow without burning out.

If you’re the bottleneck in your business and you know it, this episode is your call to step up and clear the plate.

In this episode:

• Why I’m rebranding the podcast and what’s changing

• The hard lessons from a failed acquisition and a misaligned partnership

• How to use the “Partnership Quadrant” to avoid bad deals

• Why comfort can kill your momentum

• A breakdown of the updated Bumper Blueprint™ framework

• What 2026 means for you (and me)

Links:

• Book a free 30-min chat: bumperleads.com

• Subscribe so you don’t miss the new season

• Leave a review if you’ve been on this ride with me - it means more than you know

Let’s make 2026 bold, simple, and human.

00:00 Introduction and Big Announcement

00:54 Reflecting on 2025: Lessons Learned

04:29 The Partnership Quadrant Framework

08:30 Introducing the Bumper Blueprint

12:33 Personal Reflections and Closing Thoughts