In this first episode under our new name, Jovana Vujnic unpacks one of the biggest challenges facing businesses today: using AI and automation without losing their brand.

From Jeanswest’s AI marketing fail to chatbot disasters at Air Canada and Taco Bell, we explore what happens when businesses implement tech without strategic alignment, and how to avoid those mistakes.

Jovana also shares why The Bumper Blueprint was created, how it closes the gap between strategy and execution, and what great automation actually looks like (hint: Fisher & Paykel’s AI-powered store personalisation is one to watch).

Whether you're a business owner, freelancer, or agency partner trying to build smarter systems, this episode gives you the clarity you need to move forward — with strategy first.

• Why AI doesn’t break your brand but exposes it

• The “Brand Action Gap” that keeps businesses stuck

• How poor customer journey design leads to viral tech failures

• The difference between tactical tools and strategic systems

• What good looks like: a real-world example of Salesforce and Fisher & Paykel’s AI alignment

• Why The Bumper Blueprint™ is more than a framework

• Strategy insights from a brand perspective

• Salesforce Personalisation use case (Fisher & Paykel)

• Bumper Leads → https://bumperleads.com

• Website: https://bumperleads.com

• LinkedIn: linkedin.com/in/jovanavujnic

If this episode sparked ideas or gave you clarity, share it with a friend or teammate who needs to hear it.

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