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The Branding Fix

The Branding Fix

Von: Francesca & Victoria
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Über diesen Titel

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.Copyright 2025 Francesca & Victoria Marketing & Vertrieb Ökonomie
  • Is Blogging Dead In 2026? We Lost 50% Traffic & Here's What Happened
    Nov 14 2025

    Is blogging dead in 2026? We lost over 50% of our blog traffic after Google updates... and our revenue GREW by 30%. This is our 2026 update to the "Is Blogging Dead?" video we made in July 2025. We're sharing the real numbers from our blogs and honestly... the results might surprise you.

    Watch the video: https://youtu.be/MTY7qcc_CLM

    📊 WHAT'S CHANGED:

    • Lost 50%+ blog traffic after Google updates

    • Revenue INCREASED by 30%

    • Direct traffic now our #1 source

    • Email list driving higher RPMs than Google ever did


    💡 WHAT'S ACTUALLY WORKING NOW:

    • Brand building over generic SEO

    • Email list as primary traffic driver

    • Quality over quantity content

    • Multi-platform distribution

    • Authentic human experiences


    🎯 WHY 2026 MIGHT BE THE BEST YEAR:

    • Less competition (everyone's quitting)

    • Better tools than ever

    • Multiple traffic sources beyond Google

    • People craving REAL content more than ever


    ⏰ TIMESTAMPS:

    00:00 Is Blogging Dead in 2026? Google Updates Reality Check

    00:34 Our Traffic Story: Lost 50% Traffic, Grew 30% Revenue

    00:46 Google Algorithm Updates: Surviving the SEO Apocalypse

    01:45 Direct Traffic is King: Why Google Isn't Your Only Hope

    02:19 Blog Strategy Revolution: What Changed in 2025-2026

    04:40 Brand Building Over SEO: Community That Actually Stays

    05:45 Traffic Diversification: Beyond Google Search Traffic

    08:03 Quality Over Quantity: Content That Converts in 2026

    10:49 2026 Blogging Gold Rush: Why Smart Bloggers Are Thriving

    14:51 Step-by-Step Action Plan: Build Your Unshakable Blog Business

    15:33 The Blogging Future: Your Next Move in 2026 and Beyond


    📌 YOUR 2026 BLOGGING ACTION PLAN:

    • Audit your traffic sources TODAY

    • Start building your email list (even with 1 subscriber)

    • Diversify beyond Google (Pinterest, YouTube, Instagram)

    • Track engagement metrics, not just page views


    💬 COMMENT BELOW: Are you blogging in 2026 or throwing in the towel? We want to hear your story!


    🔗 WATCH OUR ORIGINAL "IS BLOGGING DEAD?" VIDEO: https://youtu.be/59dRFc-efFY


    💼 ABOUT THE BRANDING FIX:

    We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.


    🔔 New videos every Tuesday and Friday!

    🎧 Also available wherever you get your podcasts.

    Visit our website: https://www.thebrandingfix.com


    FREEBIES TO GET STARTED:

    - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

    - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h


    #Blogging2026 #IsBloggingDead #MakeMoneyBlogging #BlogTraffic #EmailListBuilding #ContentMarketing #BloggingTips #GoogleUpdates #BloggingForBeginners #BloggingDead

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    17 Min.
  • Why Our Dead Instagram Posts Are Suddenly Going Viral Months Later
    Nov 11 2025

    Posts that got ZERO engagement months ago are suddenly exploding with traffic. One of our "dead" Instagram posts just hit 643,965 views - and we figured out exactly why this is happening (and how you can replicate it).

    Instagram is now behaving like a search engine and blog platform combined. Old posts are getting discovered through search months (even years) later.

    Watch the video: https://youtu.be/XdLpEof0lww

    In this video, we break down:

    ✅ Why Instagram's algorithm now prioritizes evergreen content over viral moments

    ✅ How to optimize your captions for long-term search traffic

    ✅ The exact strategy we used to turn "dead" posts into traffic magnets

    ✅ How one viral post created an internal linking effect across our entire profile

    ✅ What metrics actually matter for sustainable Instagram growth


    This isn't about chasing trends or posting daily. It's about creating content that builds authority and gets discovered over time.


    ⏱️ TIMESTAMPS:

    00:00 Introduction: Strange Instagram Trends

    00:26 Meet the Branding Fix Team

    00:41 Instagram's Shift to SEO and Blog-Like Behavior

    01:49 Seasonal and Evergreen Content Strategies

    02:10 Optimizing Captions for Better Reach

    02:56 Traffic Lift and Internal Linking on Instagram

    03:53 Long-Term Strategy and Content Planning

    04:59 Intentional Posting and Tracking Metrics

    06:59 Conclusion and Call to Action


    📊 MENTIONED IN THIS VIDEO:

    - How Instagram search works in 2025

    - Caption optimization for discoverability

    - Evergreen vs. seasonal content strategy

    - Profile traffic patterns and internal linking

    - Long-term content planning for Instagram growth


    This is part of our blog rebuild series where we're documenting how to future-proof our content strategy in the age of AI. New videos every Tuesday and Friday!

    ---

    💬 COMMENT BELOW: Have you noticed old Instagram posts suddenly getting traffic? Drop your experience below!


    Watch Next:

    → The 4 Platforms We're Using Next Year: https://youtu.be/nsMyLdejBv8

    → We Stopped Chasing Followers and Driving Blog Traffic Instead: https://youtu.be/A_b-cEi2GU0


    💼 ABOUT THE BRANDING FIX:

    We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.


    🔔 New videos every Tuesday and Friday!

    🎧 Also available wherever you get your podcasts.

    Visit our website: https://www.thebrandingfix.com


    FREEBIES TO GET STARTED:

    - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

    - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h


    #InstagramGrowth #InstagramTips #InstagramSEO #ContentStrategy #SocialMediaMarketing #ContentCreation #InstagramMarketing #BloggingTips

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    8 Min.
  • We're Dropping 6 Social Platforms in 2026 | Only 4 Made the Cut
    Nov 4 2025

    Our social media strategy for bloggers in 2026: We're cutting 6 platforms and focusing on just 4 that actually drive blog traffic. After analyzing our data we’ll show which are the only platforms worth our time.

    Watch the video: https://youtu.be/nsMyLdejBv8

    📊 IN THIS VIDEO:

    → Which 4 platforms we're keeping and which 6 we're ditching for 2026

    → Why platform culture matters more than follower count when choosing where to invest your time

    → Where to focus your effort to get maximum results with minimum time investment

    → Our ultimate goal: driving clicks to our blog, and how these 4 platforms deliver that better than the rest


    🕒 TIMESTAMPS:

    00:00 Social Media Strategy 2026: Which Platforms to Keep or Ditch

    00:25 Blog Traffic Strategy: Our Platform Selection Process

    00:47 Instagram Strategy for Bloggers: Why It's Our Top Priority

    01:58 Facebook Marketing for Blog Traffic: The Unexpected Winner

    02:51 YouTube Content Strategy: Long-Term Growth for Bloggers

    04:09 Pinterest Marketing Strategy: Still Driving Blog Traffic in 2026

    04:46 Social Media Platforms We're Ditching in 2026

    06:59 Time Management for Bloggers: Platform Prioritization Framework

    08:21 Next Steps: Content Strategy and Blog Growth Plan


    This is part of our blog rebuild series where we're documenting how to future-proof our content strategy in the age of AI. New videos every Tuesday and Friday!


    💬 COMMENT BELOW: Which platform drives the most blog traffic for you? Let's compare notes!


    Watch Next:

    → Our 14 Year Monetization History: https://youtu.be/0znN_1sKL6o

    → How We Prepare for the Blogging Super Bowl Season: https://youtu.be/LqGpbBekG08


    💼 ABOUT THE BRANDING FIX:

    We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.


    🔔 New videos every Tuesday and Friday!

    🎧 Also available wherever you get your podcasts.

    Visit our website: https://www.thebrandingfix.com


    FREEBIES TO GET STARTED:


    - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

    - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h


    #BlogTraffic #SocialMediaStrategy #ContentCreator #BloggingTips #PlatformStrategy

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    9 Min.
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