After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog.

If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify.

Watch the video: https://youtu.be/BSf33FHaVss

In this video, we cover:

- Why we moved back to a standard newsletter provider

- The reality of "shiny object syndrome" with Shopify

- Why we are demonetizing to focus on authenticity

- The visual & mindset shift we need for the future

THE MOST IMPORTANT STEP THIS YEAR!

Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

⏱️ TIMESTAMPS

00:00 Introduction: The Great Reset of 2025

01:19 Breaking Down the Great Reset

01:49 Moved away from Substack and back to standard newsletter provider

02:29 Shut down our non essential Shopify store

02:57 Demonetizing everything except in platform ads

03:40 Visuals Makeover: Authenticity Over Perfection

04:44 Mindset Shift: Prioritizing Rest and Human Connection

06:02 Final Thoughts

👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST.

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse.

In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work (the right way).

Watch this on video: https://youtu.be/AJspQSk9dBM

Join us in the 75 Fixed Challenge: https://youtu.be/J_UdE8wcWZ4?si=LWHvMNoCXe3csWxG

⏱️ TIMESTAMPS

00:00 Why You Are Not Actually Lazy

00:24 Welcome to The Branding Fix

00:51 Why Scrolling Is Not Rest

02:03 What Real Rest Actually Looks Like

03:04 The Science: Nervous System Regulation

03:46 Sustainable Content Strategy

04:04 How to Recharge Your Creative Battery

05:34 Conclusion: Breaking the Burnout Cycle

Watch Next:

▶️ Stop Posting and Fix Your Brand First: https://youtu.be/M8ZPlEzd_90?si=qHuuUwtqdjSJqZld

▶️ Social Media is Dead, Interest Media is Here: https://www.youtube.com/watch?v=YLOU0JilfvI

▶️ Dark Truth of Creating Content: https://www.youtube.com/watch?v=Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://www.youtube.com/watch?v=MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

1. Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
2. Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

#creatorburnout #nervoussystemregulation #contentstrategy #bloggingtips #burnoutrecovery

Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators.

But before you get started with this challenge, let's look at the foundation.

🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90

(Do this BEFORE you start your 75 days to define your niche & categories!)

COWORK WITH US:

We are officially starting our round on January 12, 2026. Want to join? Use hashtag #75Fixed to share your "Week 0" prep and track your progress with us! Tag us on Instagram too (thebrandingfix)

IN THIS VIDEO: We break down the 4 pillars of the 75 Fixed Challenge:

1. Week 0: The planning hack that saves your executive function.
2. The Weekly Circle: A 5-day loop (Plan, Draft, Publish, Promote, Rest).
3. Category Rotation: How to build a diverse portfolio without getting bored.
4. Mandatory Rest: Why Day 7 is for nervous system regulation, not work.

⏱️ TIMESTAMPS

0:00 75 Hard for Creators (The Anti-Burnout Version)

00:49 Who We Are (The Branding Fix)

01:02 The 75 Hard Modified Rules

01:16 Week 0: Content Strategy Planning

02:03 The Weekly Content Workflow (5-Day Circle)

02:57 Preventing Burnout: Mandatory Rest & Categories

04:08 Free 10-Day Fix Your Brand Challenge

05:18 Join the #75Fixed Challenge

Watch Next:

▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI

▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

1. Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
2. Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

#75Fixed #75Hard #ContentCreator #BloggingTips #Burnout