Apple Podcasts is rolling out video podcasting, and it could change how creators think about podcast strategy.

In this episode of The Branding Fix, we talk about what Apple adding video means for podcasters, why YouTube should not be the only place creators share video content, and how giving your audience more ways to consume your content can expand your reach.

We also discuss why video does not need to be overly produced. Sometimes the best move is simply turning on the camera, recording what you are already doing, and letting your audience choose whether they want to listen, watch, or switch between both.

In this episode, we cover:

• Apple Podcasts adding video podcasting
• Why this matters for creators and podcasters
• How video could change podcast content strategy
• Why relying only on YouTube can be risky
• Why simple video is better than overthinking it

Listen in and let us know: are you planning to add video to your podcast or content strategy?

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💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

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In this episode of The Branding Fix, we’re talking about one of the biggest mistakes bloggers are making right now: creating more content instead of making their existing content work harder.

We break down why constantly writing new posts can keep you stuck on the SEO hamster wheel, and why updating old posts, fixing orphan content, building content clusters, and improving internal links can often lead to faster results.

We also talk about why old-school keyword chasing is not enough anymore, how personal storytelling and original photos can help your content stand out, and why depth, brand, and community matter more than quick keyword grabs.

In this episode, we cover:

• Why bloggers need to stop posting more just to post more
• How updating old blog posts can help you make money faster
• What orphan content is and how to fix it
• Why content clusters build authority
• How to repurpose content without simply reposting it
• Why AI SEO “hacks” are not the strategy
• How brand, depth, and community help your blog stand out
• When to update, archive, noindex, or redirect old posts
• How to build a seasonal blog audit plan

Listen in and ask yourself: are you creating more content, or are you making the content you already have work for you?

Watch the video: https://youtube.com/live/w3fgmbS6CVI

00:00 Stop Posting More

01:24 SEO Hamster Wheel

03:41 Fix Orphan Content

07:14 Updates Make Money

08:33 How To Update Posts

11:29 Storytelling And Photos

15:58 Repurpose Not Repost

20:54 AI SEO Myths

25:29 Depth And Brand Wins

31:25 Finding Search Topics

42:37 Community Over Keywords

43:42 Spotting Trends Early

44:28 Poll Check Strategy Reset

45:36 Content Clusters Explained

47:37 Internal Linking Intent

50:01 Brand Challenge Pitch

52:28 Archiving Noindex Redirects

57:45 Depth Beats Keyword Grabs

01:03:27 Audit Plan Seasonal Updates

01:07:04 Cluster Scheduling Warning

01:11:26 Keisha Q Posting Cadence

01:17:33 Routine Grace Wrap Up

01:18:48 Blog As Business Closing

👇 JOIN THE FIX YOUR BRAND CHALLENGE:

https://youtu.be/M8ZPlEzd_90

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

In this episode of The Branding Fix, we’re talking about platform ownership, rented land, and why creators need more than social media to protect their business.

After hearing about a creator who was making $30,000 a month on YouTube and got demonetized overnight, we break down what it really means to build on platforms you do not own — including YouTube, Instagram, TikTok, Substack, and anywhere else your content depends on someone else’s rules.

We talk about why your blog and email list are still two of the most important assets you can build, how social media should support your content ecosystem, and why your audience journey needs to lead somewhere you control.

In this episode, we cover:

• What “rented land” means for online creators
• Why relying only on social media or YouTube is risky
• The difference between borrowing an audience and owning a platform
• Why your blog gives you more control, data, and freedom
• How your email list helps you build trust and guide people through a journey
• Why social media should be a traffic driver, not the final destination
• How to think about your content ecosystem as a whole

Listen in and ask yourself: if your favorite platform disappeared tomorrow, what would you still have?

Watch the video: https://youtu.be/s58G9-dwjL4

00:00 Demonetized Overnight

00:44 Rented Land Explained

02:27 Why You Need Backups

05:09 Own Your Blog

06:42 Blog Freedom and Data

09:38 Stop Writing for Keywords

11:16 Email List Ownership

14:44 Segmentation and Journeys

17:04 Social as Traffic Driver

19:49 Content Ecosystem Strategy

23:10 If Platforms Disappear

24:32 Next Steps and Coworking

👇 JOIN THE FIX YOUR BRAND CHALLENGE:

https://youtu.be/M8ZPlEzd_90

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1