After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog.

If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify.

Watch the video: https://youtu.be/BSf33FHaVss

In this video, we cover:

- Why we moved back to a standard newsletter provider

- The reality of "shiny object syndrome" with Shopify

- Why we are demonetizing to focus on authenticity

- The visual & mindset shift we need for the future

THE MOST IMPORTANT STEP THIS YEAR!

Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

⏱️ TIMESTAMPS

00:00 Introduction: The Great Reset of 2025

01:19 Breaking Down the Great Reset

01:49 Moved away from Substack and back to standard newsletter provider

02:29 Shut down our non essential Shopify store

02:57 Demonetizing everything except in platform ads

03:40 Visuals Makeover: Authenticity Over Perfection

04:44 Mindset Shift: Prioritizing Rest and Human Connection

06:02 Final Thoughts

👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST.

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

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Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg