Welcome back to The Boat Princess Podcast.

This episode was recorded in the beautiful city of Venice, Italy, where Ethan Zone and I were both attending the ICOMIA World Marinas Conference. It was the perfect setting to sit down and discuss one of my favourite topics—the future of marinas and the boating industry.

Ethan is the CEO of the Tingdene Group, a remarkable British family-owned business whose story is one of innovation, vision and diversification. Founded in 1969 as a manufacturer of high-quality park homes, Tingdene has evolved into one of the UK's leading operators of residential parks, holiday parks and marinas. Today, the Group owns and operates 12 marinas across the UK, has an extensive boat sales network, and continues to develop exciting innovations in floating homes, bringing together its decades of expertise in residential living with the ever-growing appeal of waterfront lifestyles.

During our conversation we discuss where the marina industry is heading, what we need to do to attract younger generations into both boating and careers within our industry, and why creating vibrant marina communities will become increasingly important. We also explore how changing customer expectations, sustainability, technology and floating living could reshape the marinas of tomorrow.

Whether you work in the marine industry, own a marina, or simply love spending time on the water, this is a fascinating conversation that looks beyond where we are today and into what the future may hold.

To find out more about the Tingdene Group and their marinas, visit https://tingdeneboating.com.

And if you'd like to learn more about Empire Marinas Group, our family-owned marinas, boating facilities and everything we do to help people enjoy life on the water, visit https://www.empiremarinas.com.au.

Now, let's head to Venice for my conversation with Ethan Zone of the Tingdene Group.

Welcome back to The Boat Princess Podcast.

This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has changed for Alisdair since we recorded this interview (his title on Linked In for a start), but the conversation is just as relevant today. Alisdair has built an impressive career in the global boating industry and is President of the Marine Marketing of America Association and Vice President of Strategy and Sales at the NMMA too, but as you'll hear, his start in the United States was a little more daunting than most—making his journey to one of the marine industry's most influential leadership roles all the more inspiring. It's a story that's absolutely worth sharing even if a little after it was recorded, and I think you'll really enjoy it.

Our conversation goes far beyond boating marketing. We explore some of the biggest opportunities and challenges facing the recreational boating industry today, including how we attract new people into boating and, perhaps even more importantly, how we retain them for years to come. We discuss the evolving role of boat shows, changing consumer behaviour, customer retention, boating industry trends, and why great marine marketing is about creating lifelong boaters—not simply making the next sale.

Whether you work in the marine industry, exhibit at boat shows, own a marina, sell boats, market marine products and services, or simply love the boating lifestyle, this episode is packed with insights and practical ideas from one of the industry's leading voices.

So grab a coffee, settle in, and enjoy my conversation with Alisdair Martin from Boats Group, recorded live at IBEX 2025.

Going to IBEX in 2026?

Find out more here: https://www.ibexshow.com/

To find out more about the Marine Marketers of America Association of which Alisdair is the President go here:

https://www.marinemarketersofamerica.org/

Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors Association (NMDA).

With an impressive 27-year career dedicated to supporting and advancing the recreational boating industry, Nancy has witnessed remarkable transformation across every facet of the business—from evolving consumer trends and technological innovation to changing distribution models and workforce challenges. Throughout her career, she has worked closely with manufacturers, distributors, dealers, and industry leaders, helping shape the conversations and strategies that drive the marine sector forward.

In this episode, Nancy shares her professional journey, reflects on the biggest changes she has seen over nearly three decades in the industry, and discusses the opportunities and challenges that lie ahead. We also explore her concerns for the future of boating, including workforce development, industry sustainability, market fluctuations, and how the next generation of boating enthusiasts will shape the industry's direction.

Whether you're a marine professional, boat owner, or simply passionate about the future of boating, Nancy offers valuable insights, practical perspectives, and a wealth of experience gained from nearly three decades at the heart of the industry.

As she hands the helm to her Protege Emily Saving we listen to what Emily looks forward to bringing to the table for the future of the National Marine Distributors Association.

Please welcome Nancy Cueroni and Emily Saving to The Boat Princess Podcast.

This podcast was recorded at IBEX in 2025

To find out more about IBEX:

https://www.ibexshow.com/

To find out more about the NMDA:

https://www.nmdaonline.com/

To sign up for our Newsletter or find out about more of what we do at The Boat Princess or to enquire about sponsorship go to:

https://www.theboatprincess.com/

Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time.

Today’s episode comes to you from a somewhat luxurious and beautifully soundproofed location… the back of a Bentley Flying Spur at the Southampton Boat Show (thank you Bentley Motors). And joining me in the passenger seat is someone who has become a leading voice in marine marketing and communications—Kate O’Sullivan, founder of ADPR.

With a background in PR and a deep understanding of the marine space, Kate has built ADPR into one of the most respected communications agencies in the industry, working with some of the biggest names in boating. Known for her strategic thinking and no-nonsense approach, she’s passionate about helping brands tell better stories and connect more meaningfully with their audiences.

Kate’s journey from employee to employer is one that many aspire to but few truly understand, and in this episode she shares what that transition really looks like behind the scenes. We talk candidly about leadership styles, building a team, and the mindset shift required to step into ownership.

We also zoom out to the bigger picture—what the boating industry could be doing better when it comes to promoting itself, attracting new audiences, and staying relevant in a rapidly changing world.

And of course, Kate breaks down ADPR’s ACE system—her strategic framework that’s helping marine brands communicate more effectively and grow with purpose.

It’s insightful, honest, and set against the unmistakable quiet luxury of a Bentley —so settle in and enjoy the ride.

#Bentley #BoatPrincessPodcast #SouthamptonBoatShow #MarineIndustry #BoatingLife #Yachting #WomenInBoating #MarineMarketing #PRIndustry #Leadership #Entrepreneurship #BusinessGrowth #BrandStrategy #ADPR #PodcastLife #LuxuryLifestyle

Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows in Europe.

I have to say, Sunseeker London Group always take such care of me at Boat Shows. They are one of my favourites for relationship building, and this podcast along with some others, was recorded onboard an absolutely stunning Sunseeker at Southampton Boat Show because of their and Sunseeker International's generosity in giving me such a luxurious space to record.

My boating life began on Poole Harbour, in the UK, home of Sunseeker, so I must confess I have always had a soft spot for them.

Max is a young man - still in his 20's and he displays an honesty and openness that is refreshing in the world of Boat Brokerage. In our conversation we delve deep into his career path and the challenges he had to face on the way - one of which was the ultimate challenge anyone can face - thankfully he came through that - for which I and I am sure many many others, especially his family, are truly grateful. You see, when we see Max now, on the Sunseeker stand, presented meticulously with a smart outfit and haircut many would envy, we might make assumptions. Max is the perfect example of what Boat Brokers often have to do themselves - don't judge a book by it's cover. Get to know the real person and build a relationship with them - that is in fact how you build trust for them to buy from you rather than another broker. People buy from people and I am sure that is why Max's career continues to grow.

With boys his age myself, I have to say, without being condescending, that I am incredibly proud of this young man and it was such a moment of joy for me to interview him on my podcast.

I hope you enjoy it. I hope it will encourage other young men and women to become part of the boating industry - we need you. We need your fresh approach, your enthusiasm, your drive, your innovation, your openness, your smiles and frankly we need young people to realise that this industry is in dire need of you. The average age for someone in the US in this industry is 64. That's scary. And something we need to fix.

Hopefully my conversation with Max may be a small start - please pass it on to anyone you think might be inspired to join us.

Nicky x

For more info on Sunseeker London Group go to:

https://www.sunseekerlondon.com/luxury-yachts/office

For more information on Sunseeker International go to:

https://www.sunseeker.com/

Please review this podcast so it reaches more listeners

and sign up for my news and event invites at:

https://www.theboatprincess.com/

We often speak about being a minority in a male dominated industry as being a potential disadvantage but maybe sometimes it can actually be an advantage? For oh I don’t know something typical like stunt boat driving for Cameron Diaz???

In my podcast interview with Sarah Donohue at Southampton Boat Show she told me about the opportunity she had to be a stunt driver for Cameron Diaz because she was the ONLY powerboat racing driver that was female in the UK - so maybe sometimes it can actually work to our advantage to be the fewer in numbers occasionally. Having said that, I suspect she would have achieved it anyway competition or not - she's perfect for the role. Sarah is a dynamic and incredible person with a self-belief and confidence in herself that is admirable and aspirational. Listen to my interview with her as we explore how she got into this incredible space and how much she enjoys not only the racing but being part of making this sport safe and accessible to others all over Europe.

Sarah is a keen marine conservation advocate, commercial diver, freediver, stingray diver, climber and marine biologist in study, she was also nominated as a 'Woman of Achievement' at 'Woman of the Year' in London several years ago. One of her proudest moments.

Her energy exudes into the microphone - I know you will enjoy and be inspired by this one. Enjoy Nicky x

For more info about Sarah or to connect with her you can follow her on Instagram @sarahdonohueofficial or find out more on her website www.sarahdonohue.com

At our marina, Empire Marina Lake Macquarie we are proud sponsors of the Offshore Power Racing at Lake Macquarie, see more about the event HERE

Mike Reischmann - CEO Kenyon Grills - his enthusiasm is infectious!

There are some people you meet in business who are clearly building a product… and then there are those who are on a mission.

Mike Reischmann of Kenyon Grills is firmly in the second category.

Sitting down with Mike at IBEX in Florida, you immediately feel it — his enthusiasm is so genuine and so powerful, it’s like he’s saving the world one grill at a time. And in the boating industry, he just might be. With Kenyon Grills cornering over 90% of the market in their space, there’s no doubt he has created an exceptional product that boaters trust.

But what really stood out to me wasn’t just the market share — it was the craftsmanship and innovation behind it. These grills feature unique design elements that Mike has painstakingly developed over the years. Every detail has been considered, refined, and engineered for the marine environment. And understandably, those innovations are carefully protected with patents — when you build something this good, you protect it.

The atmosphere at IBEX made this conversation even more special. There’s an energy at that show — the pulse of the marine industry all in one place — and Mike’s passion fit it perfectly. His energy is truly infectious. You’ll hear it in his voice. You’ll feel it in the way he talks about his team, his customers, and the relentless pursuit of getting it right.

If you’re in the boating space — or simply appreciate entrepreneurs who care deeply about what they create — you’re going to love this conversation.

For more details about Kenyon Grills and their incredible product range, visit https://www.cookwithkenyon.com.

And if you haven’t experienced IBEX yet, make sure you visit https://www.ibexshow.com/ and plan to attend in 2026. It’s an event that brings this entire industry to life.

I hope you enjoy my chat with Mike. If you do, please like and subscribe, and leave us a review so we can continue to champion voices like his and share more stories from leaders shaping our industry.

Let’s dive in.

Nicky x

Welcome to the Cannes Yachting Festival — where the sun hits the water just right, the pontoons are basically catwalks, and you can walk from a 5-metre day boat to a 50-metre statement piece in about three minutes… if you don’t get distracted every six seconds.

Today’s guest is the person who makes this whole floating city run on time: Sylvie Ernoult, Director of the Cannes Yachting Festival — and, frankly, the only person here moving faster than the tenders.

And a quick warning: if you’re listening thinking, “Oh great, an interview at a boat show — relaxed pace, scenic background…” — you’ve never tried to catch Sylvie. Because here’s what happens: you spot her at Vieux Port, you make eye contact, you wave… and by the time you’ve said “Bonjour,” she’s already halfway to Port Canto, apparently teleporting between meetings, pontoons, and VIP drop-ins like she’s running the Monaco Grand Prix — but in flats, with a radio, and 700 boats waiting for her decision.

So we’re thrilled we managed to intercept her and her successor for long enough to put a microphone in front of them – it’s a quick but meaningful chat!

Sylvie has led the festival since 2013 (the show began in 1977 believe it or not), and 2025 marks her final edition as Director before handing over to her successor, Constance Brément . We’re going to talk about what it takes to run Europe’s biggest in-water boat show, why women make such great show organisers and what happens now as she hands over.

Sylvie Ernoult is the longtime director of the Cannes Yachting Festival, appointed show manager in 2013 (then under Reed Exhibitions France, alongside the Fédération des Industries Nautiques). She has described having grown up in Le Havre, with the sea “part of her DNA,” and says she has spent almost her entire career connected to the maritime/yachting world.

Since taking leadership, she has overseen the festival’s growth and the operational reality of running a two-site show across Vieux Port and Port Canto, with the event structured into distinct “worlds”/sectors to manage scale and visitor flow. 2025 is a symbolic “handover” year: Sylvie’s final edition as director before passing leadership to Constance Brément.

A few facts about Cannes Yachting Festival

• The Cannes Yachting Festival was founded in 1977 and has grown into a flagship European boating event.
• It’s widely positioned as Europe’s largest in-water boat show, staged across two ports: Vieux Port and Port Canto.
• The show’s modern identity also reflects its increasing international focus; the official site highlights its scale and “world capital of yachting” feel during show week.

2025 show stats

From official festival information and 2025 reporting, the 2025 edition landed around:

• Nearly 56,000 visitors
• About 710–711 boats on display
• Roughly 677–680 exhibitors
• 147 world premieres (reported as a major jump year-on-year)

https://www.cannesyachtingfestival.com/en-gb.html

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