A recent Deloitte study revealed that purpose-driven brands are 50% more likely to inspire customer loyalty and long-term growth. Yet many organizations still view marketing as a transaction rather than a tool for connection, empathy, and shared values.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and shares how aligning marketing with purpose and empathy can create meaningful connections with customers while driving brand growth.

PDT 🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• How empathy and purpose elevate brand storytelling

• Why authentic connection drives customer loyalty

• Practical ways to align brand strategy with human values

• Real-world insights from purpose-driven marketing in action

🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will inspire you to bring more purpose and empathy into every aspect of your marketing.

Research from Harvard Business Review shows that 90% of top performers possess high emotional intelligence. Yet many organizations still prioritize technical skills over emotional skills when developing leaders.

In this episode of The Bliss Business Podcast, we’re joined by Kim Daly, Founder and CEO of The Zee Suite. Kim is a nationally recognized franchise consultant, business coach, and one of the top-producing advisors with FranChoice.

With over two decades of experience and nearly 1,000 franchisees created through her consulting work, Kim has become a trusted voice on entrepreneurship, leadership culture, and franchise development strategy.

Her journey from fitness entrepreneur and dot-com founder to performance coach offers a unique perspective on how emotional intelligence fuels business success, resilience, and freedom.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• How emotional intelligence influences franchise success and leadership impact

• Ways to build systems that foster emotional growth without sacrificing performance

• The link between purpose, authenticity, and business alignment

• How love and empathy create lasting trust in leadership and customer relationships

🎧 Emotional intelligence is not a soft skill, it is the foundation of effective leadership.

According to Harvard Business Review, purpose-driven brands outperform the market by 42%—yet many organizations still struggle to infuse genuine empathy and meaning into their marketing.

The key lies in understanding that purpose isn’t just a message—it’s a mindset that guides every interaction and decision.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Ash Maher, Chief Marketing Officer at Falcon Wealth Planning. Ash brings extensive experience in growth strategy, financial marketing, and leadership across competitive industries.

With a proven track record of driving 1,000% revenue growth and leading award-winning campaigns, he shares how integrating purpose and empathy can elevate brand trust, engagement, and long-term success.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• How empathy transforms marketing from transactional to meaningful

• Why purpose is the foundation for sustainable growth

• Practical ways to connect authentic values with business outcomes

• Real-world examples of purpose-driven leadership in action

🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate team, this conversation will help you bring purpose and empathy to the heart of your marketing strategy.