Hospitality is not simply about managing reservations. It is about caring for homes, honoring trust, and creating experiences that bring families back year after year.

In this episode of The Bliss Business Podcast, we welcome Tom Goodwin, second-generation Steward and CEO of Mountain Laurel Chalets, a family-owned vacation rental company serving Gatlinburg since 1972.

Tom joins us to explore what it means to lead with stewardship in an industry increasingly shaped by consolidation, technology, and portfolio thinking. At Mountain Laurel Chalets, the focus remains clear: manage homes, not bookings, and treat homeowners and guests as relationships, not inventory.

In this episode, we explore:

• Why stewardship creates stronger hospitality brands

• How family-owned companies preserve trust through generations

• What is lost when homes are treated like portfolio assets

• Why repeat guests are a reflection of care, not algorithms

• How leaders balance tradition with the need to evolve

• What hospitality can teach every business about connection

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

The most enduring hospitality businesses do more than fill calendars. They care for homes, relationships, memories, and the trust passed from one generation to the next.

Bruce Cleveland is returning to The Bliss Business Podcast.

When Bruce first joined us in May 2025, we explored how companies move from promising ideas to repeatable, scalable growth. This time, he returns to discuss his new book, Market Engineering: Because Markets Don’t Build Themselves, and why building a strong product is no longer enough to create lasting market leadership.

Drawing on decades of experience at Oracle, Apple, Siebel Systems, and C3.ai—as well as investments in companies including Marketo, Vlocity, Doximity, and C3.ai—Bruce explains how leaders can intentionally shape categories, positioning, messaging, stories, and thought leadership.

In Market Engineering: Building Markets That Win, we explore:

• Why successful companies engineer markets, not only products

• The five tenets of Market Engineering

• How leaders know whether a market narrative is working

• Why category and context create durable advantages in the AI era

• How startups and established enterprises can use the framework

• The highest-impact first step for teams with limited resources

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

Products can be copied and features can be matched. But the company that defines the market can shape how customers understand the problem—and who they trust to solve it.

Marketing shouldn't be measured by activity.

It should be measured by revenue.

The companies growing fastest today aren't just investing in marketing. They're building scalable systems that turn strategy, customer insights, and execution into measurable business results.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Michelle Hubner, Director of Marketing at Ideal Siding a fast-growing home services franchise specializing in siding across the U.S. and Canada. Leading marketing for a close to 100-location network, Michelle focuses on helping local franchise owners grow profitably while building trust with homeowners making major exterior renovation decisions. Her work blends performance marketing, brand reputation, customer empathy, and practical franchise support, with a clear belief that marketing should do more than generate leads. It should create confidence, connection, and sustainable business growth.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• Turning marketing into a measurable revenue engine

• Building scalable systems that support long-term growth

• Aligning marketing strategy with business objectives

• Creating customer experiences that drive sustainable revenue

🎧 If you're looking to move beyond marketing metrics and build strategies that directly impact your bottom line, this conversation offers practical insights on turning marketing into a true growth engine.