When marketing is rooted in insight, execution, and accountability, it becomes one of the most powerful drivers of business growth. Yet many organizations still struggle to connect strategy, analytics, and creative execution into a true revenue engine.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Baker, Chief Marketing Officer at Weed Man. A results-oriented marketing leader, Laura has a proven track record of understanding customer needs, simplifying complex challenges, and motivating cross-functional teams to drive sustainable revenue growth across dealer-owned, franchised, corporate-owned, and independent business models.

As CMO of North America’s fastest-growing franchised lawn care company, Laura oversees marketing for more than 775,000 loyal customers across 1,000 territories, leveraging performance-based marketing analytics and compelling creative to optimize media spend and build customers for life.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• What it takes to turn marketing into a sustainable revenue engine

• How performance-based analytics guide smarter media and growth decisions

• Leading marketing across complex franchise and dealer networks

• Building strategies that drive both customer loyalty and long-term growth

🎧 Whether you’re leading a marketing team, scaling a franchise system, or aligning strategy with execution, this conversation offers practical insight into how marketing drives real business impact.

Youth sports are not just about skills and scores. They are one of the most powerful engines of belonging.

A 2020 meta-analysis of 50 studies found that youth sport participation is consistently linked to a stronger sense of belonging and more prosocial behavior, especially when environments are inclusive and supportive.

In this episode of The Bliss Business Podcast, we sit down with Craig Moody, Founder and President of Shoot 360, to explore how to build real community and connection in a high-tech basketball training and franchise environment.

Craig shares powerful insights on:

• How to turn a training facility into a true community hub for athletes and families

• The systems that keep culture and connection strong as locations scale

• Using technology to deepen relationships instead of replacing coaches and mentors

• Why purpose and love belong at the center of competitive sports businesses

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

The future of sports and business will belong to leaders who design places where people do not just perform, they belong.

Community is often talked about as a brand value, but for many businesses it becomes an afterthought once growth accelerates.At the same time, customers, employees, and franchise partners are craving real connection more than ever, places where they feel seen, welcomed, and part of something bigger than a transaction.

In this episode of The Bliss Business Podcast, we sit down with Carl Comeaux, CEO of Crust Pizza Co., to explore how building community and connection can become a powerful business advantage, not just a feel-good idea.

Carl shares practical insights on:

• How intentional community building fuels sustainable franchise growth

• Creating spaces where customers and teams genuinely belong

• Leading franchise partners through connection, trust, and shared values

• Why culture, care, and consistency matter just as much as unit economics

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

Community is not something you market after the fact. It is something you build into how you lead, how you serve, and how you grow.