When marketing is rooted in insight, execution, and accountability, it becomes one of the most powerful drivers of business growth. Yet many organizations still struggle to connect strategy, analytics, and creative execution into a true revenue engine.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Baker, Chief Marketing Officer at Weed Man. A results-oriented marketing leader, Laura has a proven track record of understanding customer needs, simplifying complex challenges, and motivating cross-functional teams to drive sustainable revenue growth across dealer-owned, franchised, corporate-owned, and independent business models.

As CMO of North America’s fastest-growing franchised lawn care company, Laura oversees marketing for more than 775,000 loyal customers across 1,000 territories, leveraging performance-based marketing analytics and compelling creative to optimize media spend and build customers for life.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• What it takes to turn marketing into a sustainable revenue engine

• How performance-based analytics guide smarter media and growth decisions

• Leading marketing across complex franchise and dealer networks

• Building strategies that drive both customer loyalty and long-term growth

🎧 Whether you’re leading a marketing team, scaling a franchise system, or aligning strategy with execution, this conversation offers practical insight into how marketing drives real business impact.