What if the life you planned doesn’t unfold the way you imagined — but something equally powerful emerges in its place?

In this episode of The Mama Making Podcast, I sit down with author, speaker, and founder of Cheri’s Choice, Cheri Bergeron, to talk about infertility, IVF after 40, egg donation, and ultimately choosing solo motherhood.

Cheri shares her journey from building a successful career in Silicon Valley to realizing that the timeline she assumed she had for motherhood wasn’t guaranteed. We talk about the emotional weight of fertility treatments, the decision to use an egg donor, grieving the traditional two-parent fairy tale, and the strength it takes to build a family on your own terms.

We also discuss the legal challenges Cheri faced when outdated laws collided with modern reproductive technology — and how her fight reshaped her understanding of autonomy and empowerment.

This episode is for any woman navigating infertility, reconsidering her timeline, or redefining what family can look like.

Main Topics Covered

• Career-first identity and delayed motherhood
• Fertility awareness and the realities of aging
• The emotional impact of IVF
• Choosing egg donation
• Becoming a single mother by choice
• Letting go of the traditional family narrative
• Legal challenges surrounding assisted reproductive technology
• Redefining empowerment through reproductive planning

Resources Mentioned

• Book: Mission Motherhood by Cheri Bergeron
• Cheri’s Choice nonprofit

How to Connect with Cheri

Website: https://cheribergeron.com
Nonprofit: https://cherieschoice.com
Instagram: @cheribergeron
LinkedIn: Cheri Bergeron

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

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What if success didn’t mean more — but meant peace?

In this episode of The Mama Making Podcast, Jessica sits down with Kate Scholtes — founder of Your Behind-the-Scenes BFF — to talk about building businesses that support motherhood instead of competing with it.

Kate shares her journey from classroom teacher to network marketing to virtual assistant mentor — and how becoming a mom completely reshaped what ambition, alignment, and success look like for her.

They unpack:

• Letting go of hustle culture
• The evolution of identity through motherhood
• Setting real client boundaries
• Social media and “forced authenticity”
• The power of permission — to pivot, to change your mind, to redefine the dream

If you’ve ever felt like your goals shifted after becoming a mom — or wondered if it’s okay to want something different than you used to — this conversation will feel like a deep exhale.

Main Topics Covered

• Leaving teaching and starting in network marketing
• Becoming a mom and experiencing a complete identity shift
• Alignment vs. hustle culture
• Moving from accolades to peace as a success metric
• Building a VA business during pregnancy
• Setting client boundaries that protect family life
• Social media burnout + intentional stepping away
• “Forced authenticity” vs. real authenticity
• The flexibility myth in entrepreneurship
• Giving yourself permission to pivot
• Why changing your mind isn’t failure

Resources & Links Mentioned

• Course: Beginner to Booked VA

How to Connect with Kate

• Instagram: @yourbffkate
• Podcast: The Virtual Assistant School Podcast
• Website: https://yourbtsbff.com

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

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What happens when the career you worked your entire life for suddenly disappears — right in the middle of pregnancy?

In this episode of The Mama Making Podcast, Jessica sits down with email marketing strategist and mom of two Allison Hardy to talk about building a multi-six-figure business that actually supports motherhood — not one that drains it.

Allison shares her journey from college art professor to accidental entrepreneur, how postpartum depression forced her to rethink hustle culture, and why creating systems that work in the background changed everything. Together, they unpack identity shifts, redefining balance, getting your time back, and what it looks like to build a business that moves with the seasons of motherhood.

This is a grounded, honest conversation about letting go of pressure, honoring energy, and building something sustainable — in business and at home.

Main Topics Covered

• Losing a “dream career” and rebuilding identity after motherhood
• Entrepreneurship out of necessity vs. intention
• Postpartum depression and creating systems that reduce stress
• Selling daily without constant launching
• Email funnels as nervous-system support
• Why balance isn’t real — and what works instead
• Getting time back through systems at home and in business
• Teaching kids about work, leadership, and flexibility
• Modeling entrepreneurship through everyday life
• The power of not giving up when things feel messy

Resources Mentioned

• Email funnels & automated email marketing
• Lead magnets and evergreen content systems
• Collaborations, bundles, and private podcast series
• Pinterest, podcasting, and ads as long-term lead drivers
• AI tools for business systems (and kid-friendly creativity!)

How to Connect with Allison Hardy

• Website: https://www.allisonhardy.com
• Membership: Emails That Sell
• Podcast: Email Empires

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

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What if preparing for another baby started with preparing you? In this thoughtful conversation, Ayurvedic doctor and functional hormone specialist Madison Waggoner shares her personal journey through motherhood, healing, and surrender—and how it’s shaped the way she supports women preparing for pregnancy. From digestive fire to emotional digestion, Madison offers a fresh perspective on preconception care and why the second baby journey often looks different.

Whether you’re actively trying or just starting to think about baby #2, this episode invites you to slow down, listen in, and reclaim your sense of agency along the way.

Main Topics Covered

• Madison’s personal story of postpartum healing and identity shifts
• How Ayurveda helps support digestion, hormones, and fertility
• Creating space emotionally and physically before trying to conceive again
• The difference between "trying" and consciously preparing
• How small daily rituals can restore energy and vitality
• Addressing fear, surrender, and nervous system regulation in motherhood

Resources Mentioned

• Banyan Botanicals
  (Ayurveda resource)
• Ayurvedic digestion term: Agni
• Free fertility-type quiz: Available at shriwellness.com
  
  

Connect with Madison Waggoner

Website: shriwellness.com
Instagram: @shriwellness
Programs: Preconception & fertility prep for moms thinking about baby #2

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

Follow The Mama Making Podcast on socials on Instagram and Facebook!
Share and subscribe to the podcast: click this link
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What happens when two moms decide the world needs a better system for breastfeeding support? You get Mamava—the startup turning the simple act of pumping milk into a dignified, accessible experience.

In this episode, Jessica sits down with Sascha Mayer, co-founder of Mamava, to talk about the origin story of the brand, how they’re changing public spaces for lactating parents, and why innovation in motherhood often starts with personal frustration.

From business-building to social impact, Sascha’s story is proof that when moms build, they build better for everyone.

Main Topics Covered

• The moment Sascha realized breastfeeding infrastructure was broken
• How Mamava got its start—and why it went B2B first
• Designing for dignity, privacy, and inclusion
• The policy gaps that inspired innovation
• Mamava’s evolution from pods to platforms
• Why lactation equity is a workplace issue
• Advice for moms pursuing big ideas

Resources Mentioned

• Mamava Locator App: Download here
• Lactation Consultant Resources
• Mamava Podcast: The Bodacious Optimist
• Human Milk Banking Association of North America
• Designing Motherhood Exhibit: Museum of Art & Design

Connect with Sascha Mayer

• Mamava: mamava.com
• Instagram: @mamava_vt
• LinkedIn: @mamava-llc

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

Follow The Mama Making Podcast on socials on Instagram and Facebook!
Share and subscribe to the podcast: click this link
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What exactly is placenta encapsulation—and why are more moms considering it?

In this episode, Samantha Davis, founder of NuHealth Placenta Encapsulation, shares the story of starting a business in the thick of postpartum while advocating for better recovery options for new moms. From the science and safety behind placenta encapsulation to navigating stigma and consent, this episode is packed with insight, empowerment, and practical advice.

Whether you’re building a business in maternal wellness, exploring new ways to support recovery, or just love a story rooted in lived experience—this one’s for you.

Main Topics Covered

• How Samantha launched NuHealth in early motherhood
• What placenta encapsulation is and how it works
• Behind-the-scenes of safe, certified encapsulation practices
• Supporting hormonal health and emotional recovery after birth
• Reducing stigma and offering judgment-free postpartum support
• Building a brand rooted in advocacy, education, and care

Connect with Samantha Davis

• Website: www.nuhealthplacenta.com/
• Instagram: @nuhealth_placentaencapsulation
  
  

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

Follow The Mama Making Podcast on socials on Instagram and Facebook!
Share and subscribe to the podcast: click this link
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Episode Description
As the year winds down and the holiday buzz peaks, it’s easy to lose yourself in the noise. This special meditation episode—guided by Madison Waggoner of Shri Wellness—is your invitation to pause, breathe, and reset.

Whether you're navigating family dynamics, managing holiday stress, or simply craving a moment of calm, Madison offers a grounding, compassionate meditation to help you reconnect with your body, your breath, and your intentions.

Perfect for the quiet mornings before the house wakes up—or the evenings when you need to exhale it all—this is your gentle reminder that stillness is productive, too.

Let this practice be your bridge between seasons. Reflect, release, and root yourself for the new year ahead.

Connect with Taylor

• Website: Shri Wellness
• Instagram: @themompreneurpaperco

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

Follow The Mama Making Podcast on socials on Instagram and Facebook!
Share and subscribe to the podcast: click this link
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Episode Description

In this episode of The Mama Making Podcast, host Jessica Lamb sits down with Taylor Johnson, the founder of The Mompreneur Paper Company—a lifestyle brand offering planners, journals, and paper goods designed specifically for ambitious moms balancing business and motherhood.

Taylor shares how her own need for a functional planner sparked the idea behind her business, how she’s grown it from a Canva prototype to a full product suite, and how her approach to business honors both ambition and rest. Together, Jessica and Taylor dive into routines, outsourcing, seasons of hustle, and what it really looks like to “do it all” as a mom—on your terms.

This is a must-listen for any mom navigating entrepreneurship, identity shifts, and the reality of building a life you love… one nap time at a time.

Main Topics Covered

• How Taylor started her business with a Canva prototype
• Why traditional planners weren’t working for her—and other moms
• The realities of time management and flexible scheduling
• Letting go of hustle culture and embracing seasonality
• Creating a business that supports your family, not drains it
• Using outsourcing and systems to stay afloat
• How the Mompreneur Paper Company builds community through planning and storytelling
• Lessons learned from launching a magazine (and what’s coming next)

Connect with Taylor

• Website: Mompreneur Paper Company
• Instagram: @themompreneurpaperco

This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.

Follow The Mama Making Podcast on socials on Instagram and Facebook!
Share and subscribe to the podcast: click this link
Watch on YouTube: Click here!