The Auto Repair Marketing Podcast Titelbild

The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

Von: Kim and Brian Walker
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.Copyright 2026 Kim and Brian Walker Management & Leadership Marketing & Vertrieb Ökonomie
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  • Why Customers Ghost You: 7 Reasons Great Customers Don’t Come Back [E212]

    Why Customers Ghost You: 7 Reasons Great Customers Don’t Come Back [E212]
    Jul 8 2026
    Thanks to our Partners, Shop Boss and AppFueledHave you ever looked at a customer who spent thousands with you, loved your shop, left great reviews... and then just disappeared? You know- that head-scratching moment. We’re going to unpack it for you today!Kim Walker explores the real reasons loyal customers disappear after what seemed like a great visit and shares seven practical insights to help auto repair shop owners create memorable experiences that keep clients coming back. From strengthening follow-up systems and building genuine relationships to creating emotional connections that extend beyond the repair, this episode challenges you to look at every customer touchpoint with fresh eyes. If you're ready to improve retention, increase customer loyalty, and become the first shop your clients think of when they need service again, this is an episode you won't want to miss.Listen now and discover how to stop customers from ghosting your shop and start building relationships that last.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    24 Min.
  • What Shop Owners Need to Know About Meta One [E211]

    What Shop Owners Need to Know About Meta One [E211]
    Jul 1 2026
    Thanks to our Partners, Shop Boss and AppFueledThis week, Caroline Legrand and Hallie Wasinger take over the mic to break down one of Meta's biggest changes for businesses in years: Meta One. They explain what this new subscription service is, how it differs from Meta Verified, and what it could mean for auto repair shop owners who rely on Facebook and Instagram for marketing. From enhanced account protection and advanced analytics to increased visibility and AI-powered features, they discuss which shops may benefit, which features are worth watching, and why being an early adopter could provide a competitive advantage. If you want to stay ahead of the constant changes in digital marketing and understand how these updates could impact your shop, this is an episode you won't want to miss.Listen now to learn whether Meta One deserves a place in your marketing strategy and how you can prepare before it rolls out in the United States.Show Notes with TimestampsIntroduction to the Episode (00:00:09) Special host Caroline Legrand and co-host Hallie Wasinger introduce the topic: Meta One, the new paid subscription from Meta.Sponsor Messages (00:01:17) Advertisements for Shop Boss management software and App Fueled custom loyalty apps for auto repair shops are presented.Meta's New Paid Subscriptions (00:01:41) Discussion on Meta's new paid subscriptions, distinguishing them from Meta Verified and introducing the Meta One Essential and Advanced plans.Rollout and Pricing Tiers (00:02:52) Details on the six subscription tiers, pricing ranging from $2.99 to $49.99, and its current international rollout status.Why Pay for Meta Services? (00:04:25) The hosts discuss the value proposition of paying for Meta's services, framing it as a form of business insurance.Meta's Response to AI Search (00:06:34) Hallie explains that Meta One is a strategic response to the consumer shift from traditional search to AI-powered search.Meta Verified vs. Meta One (00:08:36) A clear distinction is made between Meta Verified (the blue checkmark) and the more comprehensive features offered by Meta One.Meta One Advanced Plan Features (00:10:43) A breakdown of the Meta One Advanced plan, including prominent placement in search, advanced analytics, and enhanced scheduling tools.Second Sponsor Segment (00:12:21) Additional sponsor messages from Shop Boss, highlighting its ROI dashboard and Boss Pay features, and from App Fueled.Clarifying Meta One's Benefits (00:14:24) The hosts clarify that Meta One offers increased visibility and deeper insights, rather than a direct increase in post reach.Impact on Content Scheduling (00:16:40) Discussion on how Meta One expands content scheduling capabilities, allowing users to schedule posts up to a year in advance.Meta One and Advertising Strategy (00:18:19) How advanced analytics from Meta One can inform organic content and ad strategies, though it doesn't directly impact ad costs.Advanced Protection and Content Credit (00:20:52) Details on the premium protection features, including direct human support and notifications when others use your original content on Facebook.Who Should Consider Meta One? (00:23:09) The hosts identify which types of shops would benefit most, emphasizing it as a trust signal for local businesses.The Future of Social Media Marketing (00:25:11) The hosts reflect on the evolving landscape of social media, encouraging early adoption of new tools to stay competitive.Final Recommendations and Outro (00:30:31) Final thoughts on the importance of being a top-tier shop and a thank you to the listeners and network.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Meta One SubscriptionsChatGPTClaude AIThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to ...
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    32 Min.
  • How to Capture Great Content, Not Just Create It [E210]

    How to Capture Great Content, Not Just Create It [E210]
    Jun 24 2026
    Thanks to our Partners, Shop Boss and AppFueledToday, we're tackling a challenge that almost every shop owner faces. You know social media is important. You know your marketing performs better when it's authentic and showcases your people, your culture, and the incredible work happening inside your shop every day. But somewhere between the excitement of getting started and the reality of running a busy shop, the photos stop coming, the videos stop coming, and suddenly your marketing team is chasing you for content.The good news? Creating great content doesn't have to be complicated, time-consuming, or feel like a second job. The truth is, the best content is already happening inside your shop every single day—you're just not capturing it.Today, I'm joined by Wendy, our Senior Messaging Strategist, and Andrew, one of our Client Success Managers. We're going to share practical ideas, simple systems, and easy habits that will help you consistently gather photos and videos, keep the ideas flowing, and create the kind of content that attracts customers, builds trust, and showcases what makes your shop special. Let's jump in.Show Notes with TimestampsIntroduction to Capturing Content (00:00:10) Host Kim Walker introduces the episode's topic: capturing content instead of creating it, along with her special guests.Sponsor Messages (00:00:52) A quick break for messages from the podcast sponsors, Shop Boss and App Fueled.The Challenge of Social Media for Shops (00:01:14) Discussing the common struggle shop owners face with maintaining consistent, authentic social media content due to their busy schedules.Podcast Idea Origin (00:02:38) Andrew Fleming explains how the idea for this episode came from his work on getting more photo and video assets.Why Content Efforts Fade (00:05:40) The discussion covers why shop owners' initial excitement for creating content often fades, citing busyness and overthinking the process.The Myth of "Nothing Interesting Happens" (00:12:20) Kim debunks the myth that shops are uninteresting, listing numerous daily activities perfect for content, like inspections and technician wins.The Importance of Collaboration (00:20:28) The group discusses the synergy required between the shop and their marketing team, comparing it to providing ingredients to a chef.Easy Photo and Video Ideas (00:25:12) Wendy shares simple, effective content ideas like before-and-after fluid flushes, customer gifts, and quick shop tour videos.The Power of Video Content (00:29:05) The conversation highlights that videos have exponentially more reach than photos on social media platforms like Meta.Finding Your "Why" for Posting (00:31:25) Wendy emphasizes the importance of knowing your goal for social media, whether it's to educate, entertain, or attract customers.Assigning Responsibility for Content (00:34:17) The team discusses the necessity of designating one person, a "content champion," to be responsible for capturing photos and videos.Incentivizing Your Team (00:36:42) Kim suggests creating a "bounty" or contest to motivate the entire team to capture and submit valuable content.Award-Winning Social Media Habits (00:37:51) Wendy breaks down what makes an award-winning social media presence: showing the team, their personalities, and building trust.Creating a Weekly System (00:43:39) The group suggests creating a system, like time-blocking at the end of the week, to consistently gather and upload content.Content for Recruiting and Retention (00:47:49) The discussion points out that great content not only attracts customers but also potential new hires and retains current clients.The 7-Day Content Challenge (00:48:17) Kim challenges listeners to capture and post one piece of unedited content every day for a week to build a habit.Final Thoughts and Takeaways (00:49:51) The guests share their final tips, including creating "scroll-stopping" content and owning the marketing space between customer visits.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Atomic Habits by James ClearThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and ...
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    53 Min.
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