On this episode of Amsterdam Connect, we sit down with Ijeoma Ufomadu, the creator and organizer of NaijaFEST, a celebration bringing Nigerian culture, music, food, community, and that unmistakable Naija energy to the Netherlands.

Ijeoma takes us back to her childhood growing up in Nigeria, the experiences that shaped her, and her journey to the Netherlands. We talk about identity, culture, community, and what it means to stay connected to home while building a life abroad.

We also go behind the scenes of NaijaFEST — how the idea came about, the challenges of organizing a cultural festival, the moments that made it all worthwhile, and her vision for where it can go next.

And of course, we finish with a fun Naija-themed rapid fire covering Nigerian food, music, childhood memories, culture, and plenty of controversial choices 😂🇳🇬🇳🇱

What does it really take to create a hit?

This episode of Amsterdam Connect goes behind the scenes with South Beats, the Netherlands-based producer who has worked with some of the biggest names in Dutch hip-hop, including Boef.

We talk about his journey from Afghanistan to the Netherlands, growing up between cultures, discovering music, and finding his way into the Dutch music industry. South gives us an honest look at what happens behind the beats—the wins, the setbacks, the business, the pressure, the relationships, and the things fans never get to see.

We also dive into the evolution of Dutch hip-hop, the global influence of African music, what makes a hit record, the role of producers, and where the music industry is heading.

Music. Culture. Identity. Business. Creativity.

No filters—just a real conversation with the man behind the sound.

In this episode of Amsterdam Connect, we're joined by two Nigerian entrepreneurs making their mark in the Netherlands—one building a growing fitness accessories brand, the other making waves as a DJ and music entrepreneur.

From navigating life abroad to building businesses from the ground up, we dive into the realities of entrepreneurship, discipline, culture, and chasing opportunities in a foreign country. We also explore the Dutch way of life, the Nigerian community in the Netherlands, the evolution of Afrobeats, nightlife, fitness, and how passion can become a profession.

Expect plenty of laughs, honest opinions, fun debates, rapid-fire questions, and inspiring stories about resilience, ambition, and creating your own path.

Whether you're an entrepreneur, a music lover, a fitness enthusiast, or simply curious about life in the Netherlands, this episode has something for you.