In this episode of That One Lawyer™ Podcast, Neal Goldstein sits down with Seth Price, founder of BluShark Digital and one of the most experienced voices in legal SEO and law firm growth.

Seth has built, tested, broken, and rebuilt growth systems for law firms across the country. In this conversation, he explains why some firms compound over time while others stall, even when everyone is working hard.

Watch full episode HERE

This is not a conversation about hacks or shortcuts. It's about fundamentals, patience, trust, and the systems that allow growth to last.

You'll learn:

• Why law firm growth strategies fail even when the website and ads look "right"

• How SEO actually works for lawyers in today's market

• The biggest mistake lawyers make when trying to grow without paid ads

• Why intake and human connection still matter more than any algorithm

• How visibility and authority work together (and when each matters)

• What lawyers misunderstand about scaling and burnout

• Why impatience quietly kills long-term growth

This episode is for:

• Solo attorneys and small firm owners

• Lawyers trying to grow organically without burning cash on ads

• Firms frustrated by marketing that "should" be working but isn't

• Lawyers who want growth without losing their humanity

🎧 Listen to understand what actually works over time.

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This episode is a little different.

Instead of one full conversation, Neal Goldstein shares highlights from three guests whose stories stayed with him long after the microphones were turned off.

Watch the full episode HERE

Gretchen Nicolaysen talks about reinvention, timing, and what it takes to go back to law school later in life. Ben Glass reflects on burnout, identity, and building a life that includes more than work. Lani Medina shares how her upbringing in the Bronx and service in the Air Force shaped the way she leads, practices, and shows up for her clients.

These are three very different lawyers at very different stages, but they all point to the same truth. Law school teaches you the law. It does not teach you how to connect, how to build trust, or how to sustain yourself over a long career.

This episode is about people. It is about resilience, authenticity, and remembering why you started.

How do you practice law without burning out, losing your empathy, or becoming someone you do not recognize anymore?

In this episode of That One Lawyer™ Podcast, Neal Goldstein sits down with Professor Heather Cucolo to talk about the emotional weight of practicing law, representing the unpopular, and how lawyers can build real trust without sacrificing their values.

Heather's work sits at the intersection of criminal law, professional responsibility, and mental disability law. She has spent years representing people facing civil commitment, teaching future lawyers, and training judges and law enforcement. Her perspective is rare, grounded, and deeply human.

Watch the full episode HERE

This conversation is about:

• How lawyers build trust with clients in difficult cases

• The emotional reality of representing stigmatized populations

• Burnout in the legal profession and how to avoid losing yourself

• Why ethics is not just a rulebook but a mindset

• What law school gets right and what it misses entirely

• Finding purpose as a lawyer beyond titles and income

If you are a young lawyer, solo practitioner, or law student trying to figure out how to build a sustainable career without burning out, this episode will hit home.

This is not about flashy marketing.
This is about integrity, empathy, and practicing law in a way that actually lasts.

Subscribe for meaningful conversations with lawyers who are building real careers, real relationships, and real impact.