Succession planning is one of the most important—and most overlooked—conversations for business owners. In this episode, Morgan sits down with Dan Lehner of Principal Financial Group to discuss why many owners delay planning, the risks of waiting too long, and how advisors can guide meaningful succession conversations that protect businesses, families, and long-term legacy.

The clock on the estate tax exemption has stopped ticking for the first time in over a decade, but that doesn't mean estate planning conversations are slowing down. Morgan talks with Tracy Ullom from John Hancock's Advanced Markets team about what's driving these conversations now: less about net worth brackets and more about the client's underlying goals for their business, their heirs, and their legacy.

Tracy also breaks down the Great Wealth Transfer (over $100 trillion moving to the next generation over the next 20 years) and how life insurance fits into keeping wealth and businesses in the family.

Every insurance advisor hears "no," but the best advisors know how to turn those moments into stronger relationships, better positioning, and future opportunities.

In this episode of Life Linked, Morgan sits down with marketing strategist, keynote speaker, and advisor coach Tiffany Markarian to unpack the real meaning behind client hesitation and rejection. Together, they explore how advisors can shift from a sales mindset to a consultative approach that builds trust, uncovers client priorities, and keeps conversations moving forward.

Tiffany shares practical discovery questions, follow-up strategies, and communication techniques advisors can use immediately to improve engagement, reduce resistance, and create more meaningful client relationships. Whether you're a newer advisor learning how to navigate objections or an experienced producer looking to sharpen your process, this episode is packed with actionable insight.