What if imagination was the ultimate competitive advantage in business?

In this episode of the Strategy Hero Podcast, Simon Crowther is joined by Martin Reeves, Chairman of BCG Henderson Institute and a biology-trained strategist with over 36 years at BCG. Martin draws from his background to frame companies as adaptive systems, discussing strategy evolution, the role of imagination, AI's impact on advantage, and blending analytical rigour with creativity for long-term survival.

What You’ll Learn

• Adaptive Strategies: Treat businesses like biological species to build resilience in dynamic environments.
• Imagination Boost: Harness creative sparks to innovate and differentiate beyond mere efficiency.
• AI Navigation: Use AI for productivity while focusing on unique human elements to sustain advantage.

We explore Martin's books, Your Strategy Needs a Strategy for contextual approaches and The Imagination Machine for cultivating corporate creativity, plus thought experiments on technology's limits. Practical tips include viewing strategy as an ongoing, imaginative process rather than static plans.

Ever wonder how to succeed in a world that’s always changing? Professor Rita McGrath from Columbia Business School is disrupting how many of us think about strategy. Rita shares why holding onto fixed plans or competitive edges doesn’t cut it anymore, with examples like Kodak’s missteps and how companies like Fujifilm stay agile by empowering small teams to innovate fast.

Rita offers her take on how AI is here to boost human creativity rather than replacing it. She also shares practical tips from her upcoming book on navigating the digital economy, urging leaders to spot shifts early and embrace uncertainty to stay ahead in a constantly evolving world.

What does it take to lead with clarity in chaos? Neil Jurd OBE, former British Army officer, Sandhurst instructor, and LeaderConnect founder, shares how he guides global organisations. Shaped by high-stakes military operations, Neil’s philosophy hinges on connection and clear direction. In this episode, we unpack why leadership feels complex, how pausing sharpens decisions, and explore his five principles, including the OODA loop—a rapid decision-making tool. Through “behaviour labs,” Neil builds trust and purpose, empowering billion-pound firms. Discover how Neil Jurd’s insights can transform your leadership, bringing calm and focus to even the most turbulent environments.