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Spread Great Ideas: The Podcast

Spread Great Ideas: The Podcast

Von: Brian David Crane
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 Spread Great Ideas is meant to increase the signal in a world awash in noise. Your curator and host, Brian David Crane, is on a quest to share the learnings of the world's most interesting people - the disruptors, the outliers, the libertines, and those who've been unconventionally successful - so that we can all become a little bit wiser, together.© 2020 SpreadGreatIdeas.com. All Rights Reserved. Management & Leadership Sozialwissenschaften Ökonomie
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  • David Newell: What Is a Myth and Why Does It Matter?

    David Newell: What Is a Myth and Why Does It Matter?
    Sep 16 2025
    I'm pleased to welcome my dear friend David Newell to the show. David wears many hats—writer, philosopher, consigliere, and more. He knows more about myths, the collective unconscious, and Carl Jung's works than anyone I know. And, as he put it: "The meaning and morality of One's life comes from within oneself. Healthy, strong individuals seek self-expansion by experimenting and by living dangerously." David Newell Quotes From the Episode "The redemption of the soul is not through the hero but through the savior, through Christ, through love, and through being of service." - David Newell on true transformation comes not from achievement but from letting go of ego, embracing love, and serving others. "The opposite of love is not hate, it's power." - David Newell on love as openness and growth, while power is about control and restriction. "All life is a stage. We're almost all walking around in a Shakespearean comedy or tragedy, whichever mood you're in that day." - David Newell on life as theater, each role we play reflecting our inner conflicts and narratives. Additional Resources David Newell's websiteDavid Newell on LinkedinDavid Newell on Spotify Trauma and the Soul by Donald Kalsched The Red Book by Carl JungAnswer to Job by Carl JungThe Middle Passage by James Hollis Show Notes 00:00:43 – David Newell on Myths, Jung, and the Collective Unconscious00:01:13 – Why Myths Matter: Consciousness, Learning, and Meaning-Making00:03:53 – Inanna, Cinderella, and the Archetype of Death and Rebirth00:06:00 – Modern Relevance: How Myths Guide Adults in Self-Understanding00:09:39 – Chaos vs. Order: Uranus, Saturn, and Life's Defining Crises00:13:35 – Myths as Moral Maps: Projection and the Power of Story Archetypes00:16:23 – Synchronicity Explained: Jung's Symbolic Coincidences00:20:08 – Into the Unconscious: Jung's Dreams, Madness, and the Inner Child00:34:18 – Trauma and the Fragmented Soul: Developmental Wounds in Adulthood00:40:50 – A Flower and a Lifetime of Shame: The Hidden Cost of Childhood Trauma00:49:52 – Power vs. Love: Why Control, Not Hate, Is Love's True Opposite00:56:59 – Conscious Crucifixion: Pain, Healing, and the Christ Archetype01:01:13 – Christianity and the Shadow: Jung's Critique of Suffering and Integration01:10:14 – Jordan Peterson's Archetypes: Masculinity, Shadow, and the Jungian Legacy01:16:25 – Parenting and Myth: Letting Children Choose Their Stories Great ideas. Bold conversations. Be part of it, connect with us on X, Facebook, Instagram, or LinkedIn.
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    1 Std. und 18 Min.
  • Bo Bink: Inside the Dutch "Kraamzorg" Model of Postnatal Care

    Bo Bink: Inside the Dutch "Kraamzorg" Model of Postnatal Care
    May 23 2025

    Please welcome Bo Bink to the show. Bo is the "kraamzorg" who supported our family following the recent birth of our second child.

    What’s a "kraamzorg," you ask? In the Netherlands, it's part of a system called "kraamverzorgster," a unique form of in-home care provided to every new mother in the days after childbirth. Think of it as a blend of medical checkups, emotional support, breastfeeding guidance, light housekeeping, and hands-on education for new parents, all in the comfort of your home.

    Bo has been a "kraamzorg" for 22 years.

    We talk about the Dutch model of childbirth, which emphasizes prevention, low medical intervention, and community-based care. Statistically, it leads to some of the best outcomes in the world for both mothers and babies.

    Regarding the price of all of this, the total cost of pregnancy, delivery, and postnatal care in the Netherlands is roughly 20% of the U.S. cost.

    I'm glad to have Bo here to explain this unique, holistic approach to childbirth.

    Bo Bink Quotes From the Episode "Planning everything gives so much away. You give everything away to the person that is going to create the plan."

    - Bo Bink on the over-medicalization of childbirth.

    "You're not a housekeeper, but you do keep it where needed. Yeah, I mean, especially with laundry… It's all for the greater good."

    - Bo Bink on the supportive yet practical role of a kraamzorg.

    "This job is more than only after-birth care… It's important that you understand what is asked of you."

    - Bo Bink reflecting on the deeper emotional and societal responsibilities of a kraamzorg.

    Additional Resources

    • Bo Kraamzorg
    • Bo Bink on LinkedIn

    Show Notes

    • 02:49 – Introduction to Bo Bink and the Kraamzorg Role
    • 05:16 – A Day in the Life of a Kraamzorg
    • 08:20 – Why Kraamzorg is Unique to the Netherlands
    • 09:54 – Building Trust Through Early Connection
    • 11:31 – Empowering Families Through Knowledge
    • 14:08 – The Midwife-Kraamzorg Partnership
    • 18:25 – When Birth Care Meets Social Support
    • 23:12 – Home Birth on a Houseboat
    • 27:24 – The Dutch Philosophy on Pain and Natural Birth
    • 30:54 – Pain as a Biological Necessity
    • 43:14 – Preventing SIDS and the Role of Education
    • 57:07 – The Kraamzorg Model Saves Money and Lives

    Great ideas. Bold conversations. Be part of it, connect with us on X, Facebook, Instagram, or LinkedIn.
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    1 Std. und 22 Min.
  • Allen Brouwer: WithLove and the Entrepreneurial Path to Meaningful Work

    Allen Brouwer: WithLove and the Entrepreneurial Path to Meaningful Work
    Apr 30 2025

    Please welcome my friend Allen Brouwer. Allen is a father of two, an accomplished entrepreneur, a boat and nature lover, and a wicked combination of both good-looking and charming.

    We chat about his old company, BestSelf Co., which he co-founded. It was the only company to win both Shopify's Build-a-Business and Build-a-Bigger-Business. And his new company, WithLove, which he also co-founded, offers a deceptively simple, delicious protein and gut health powder specifically made for kids.

    (Trust me, there's more to this than meets the eye.)

    Thanks for coming on, Allen.

    Allen Brouwer Quotes From the Episode

    "Every time I tried just making money or building a business because I saw an opportunity or an arbitrage… it just never worked."

    - Allen Brouwer on misaligned ventures and how to find purpose.

    "If I have one practice that I do consistently… It's prayer."

    - Allen Brouwer on how prayer, like meditation, anchors him daily.

    "If I didn't know the impact that it had with me personally and the impact that it has had with our customers… it probably wouldn't give me the conviction to keep going."

    - Allen Brouwer on how he found resilience in pursuing his purpose.

    Additional Resources
    • WithLove
    • WithLove on YouTube
    • Allen Brouwer on LinkedIn
    • Allen Brouwer on Instagram
    Show Notes
    • 02:42 – Meet Allen Brouwer and the Story Behind WithLove
    • 07:27 – When a Family Health Scare Became a Founder’s Wake-Up Call
    • 12:02 – The Kitchen Experiments That Turned Into a Wellness Startup
    • 16:07 – The Hidden Link Between Gut Health and Childhood Behavior
    • 21:05 – Why Today’s Food Has 50% Less Nutrients—and What That Means
    • 25:02 – WithLove’s Product Development and Ingredient Philosophy
    • 29:02 – Creating a Parent-Focused Supplement for Nervous System Health
    • 33:13 – The Difference Between Profit-Driven and Purpose-Driven Ventures
    • 37:42 – Personal Conviction: What Keeps Allen Going Through the Dips
    • 42:31 – Allen’s Spiritual Practices, Prayer, and Morning Flow
    • 48:04 – How Allen and His Partner Ash Make Life and Business Work
    • 53:10 – How to Connect with Allen and Learn More About WithLove

    Great ideas. Bold conversations. Be part of it, connect with us on X, Facebook, Instagram, or LinkedIn.
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    1 Std. und 26 Min.
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