• What Jung and Neuroscience Reveal About the Ego (and Why It Matters at Midlife)
    Dec 29 2025

    In this episode of Jung On Purpose, we explore the concept of the ego, challenging the notion that it is an enemy. Discover the recent neuroscience research on brain development and how the ego plays a crucial role in personal growth and self-awareness. We discuss the importance of integrating the ego rather than erasing it, and how it serves as a foundation for deeper exploration into the unconscious.


    We explore how:

    • The ego is not the enemy; it is essential for personal development.
    • Recent neuroscience research supports the idea of brain restructuring at different life stages.
    • A strong ego helps in relating to the unconscious and harnessing potential.
    • Integration of the ego is key, rather than trying to erase it.

    Here is the link to the study we shared on brain development in the episode:

    https://www.cam.ac.uk/stories/five-ages-human-brain

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    42 Min.
  • The Hidden Psychology Behind High Achievers: The Father Hunger
    Dec 22 2025

    In this episode of 'Jung On Purpose,' we explore the concept of 'father hunger' and the father archetype, discussing their impact on persona and ego development. Understand the overachieving persona, the internalized father figure, and the quest for external validation, emphasizing the importance of turning inward for true fulfillment.


    Discover:

    • The concept of “Father hunger” and how it drives the need for external validation.
    • How the father archetype shapes our sense of self and success.
    • Why most overachievers seek external rewards but lack fulfillment.
    • How external achievements often mask deeper insecurities.
    • When not individuated, a person borrows their identity from external sources.
    • How rebellion against the father is still a form of attachment.
    • Why true power comes from within, not external validation.

    Interested in learning how to work with the Father Archetype? Join us for our new training Archetypal Family Field System Practitioner. Click here for details.

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    38 Min.
  • Beyond the Ego: Connecting with the Rebirth Archetype for Transformation
    Dec 15 2025

    In this episode of 'Jung on Purpose,' Debra Maldonado and Dr. Rob explore the transformative archetype of rebirth, discussing its significance in personal development and individuation. They introduce the concept of rebirth as a powerful transition that allows individuals to redefine themselves beyond past narratives and conditioning. The conversation highlights the importance of embracing change and the symbolic death of the ego to achieve a deeper connection with one's true self.


    Takeaways

    • Rebirth is a powerful archetype in personal transformation.
    • The process involves letting go of past narratives and conditioning.
    • What is ego death and why it is important for change.
    • Rebirth allows for a conscious redefinition of self.
    • The dark night of the soul is a crucial part of rebirth.

    Interested in a deep transformation with Archetypes? Find out about our new Archetyptal Family Field(tm) System training!

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    28 Min.
  • Embracing Your Inner Magic: The Magical Child Archetype
    Dec 8 2025

    In this episode of Jung On Purpose, we explore the concept of the magical child archetype, discussing its significance in personal development and creativity. See how this archetype differs from the inner child term commonly used. Jung emphasized the role of the magical child as the source of imagination and creativity in reconnecting with one's true potential. The conversation also touches on the spiritual aspects of the magical child and its connection to personal growth and transformation.


    Key points we cover:

    • The magical child archetype represents possibility, imagination, and creativity.
    • The magical child is not a character but a force of energy within us.
    • Imagination and creativity are essential for accessing the magical child's potential.
    • The magical child archetype is linked to spiritual development and transcendence.
    • Reclaiming the magical child involves embracing creativity and imagination.
    • The magical child contains the blueprint of our potential and purpose.

    Check out our new Archetypal Family Field System Practitioner Training coming in January 2026!

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    34 Min.
  • Great Mother Archetype and Art of Receiving
    Dec 1 2025

    Dr. Rob & Debra Maldonado explore the concept of the mother archetype and its profound influence on our psyche and personal development. They share how this archetype shapes our expectations and relationships, drawing connections to Eastern philosophy and non-dual consciousness. The discussion highlights the importance of understanding and transforming these internalized patterns to achieve personal growth and fulfillment.


    Key ideas shared:

    • The mother archetype is a primordial pattern influencing our perception of nurturing.
    • Early experiences with mothers set a template for perceiving the world.
    • Transforming inherited family patterns unlocks full potential.
    • The mother archetype projects onto biographical mothers, shaping expectations.



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    38 Min.
  • How to Make Decisions Using Intuition vs Ego
    Nov 24 2025

    In this episode of Jung On Purpose, Debra Maldonado and Dr. Rob explore the concept of the intellect, or buddhi mind and its practical application in everyday life. They discuss how pure awareness can help solve problems by providing clarity and discernment, allowing individuals to see beyond their ego and personal narratives.

    The conversation explores the integration of the conscious and unconscious mind, drawing on Jungian theory and Eastern philosophy to highlight the importance of balancing rational thinking with intuitive wisdom. The hosts emphasize the significance of non-attachment to outcomes and the role of synchronicity in understanding one's purpose.


    In this episode we share how:

    • Pure awareness provides clarity in problem-solving.
    • The intellect helps discern between ego and true self.
    • Integration of conscious and unconscious minds is key.
    • Non-attachment to outcomes leads to wisdom.
    • Synchronicity connects internal and external experiences.

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    35 Min.
  • Awakening Your Mind: Beyond Ego and Illusion
    Nov 17 2025

    In this episode of Jung On Purpose, Debra Maldonado and Dr. Rob explore the concept of the intellect or 'buddhi mind' from Eastern philosophy, discussing its role in distinguishing truth from illusion and its significance in personal growth and self-awareness. They delve into the differences between the ego and the true self, emphasizing the importance of pure awareness and reflective consciousness.


    Key Points Covered:

    • The intellect, or 'buddhi mind', is a powerful tool for discerning truth from illusion.
    • Pure awareness is the true self, distinct from the ego's narrative.
    • The ego is an object in awareness, not the true self.
    • Reflective consciousness allows us to see the world as it truly is.

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    30 Min.
  • Unlocking Potential: How Shadow Work Leads to Purpose
    Nov 10 2025

    In this episode of 'Jung on Purpose,' Debra Maldonado and Dr. Rob explore the concept of shadow work and its connection to finding one's purpose. They delve into Carl Jung's theories, the role of the persona, and how embracing the shadow can lead to self-realization and a more authentic life. The discussion also touches on the challenges of individuation and the transformative power of integrating the shadow.


    Discover:

    • How shadow work in coaching helps uncover repressed parts that have creative power and are essential for personal growth.
    • The persona is a mask we wear, shaped by societal expectations, which can obscure our true self.
    • Integrating the shadow leads to a more authentic and fulfilling life, aligning with our true purpose.
    • Individuation is a lifelong journey that begins with shadow work and leads to self-realization.


    Chapter Titles:

    00:00:00 Introduction to Shadow Work

    00:03:00 Understanding the Persona

    00:09:00 Integrating the Shadow

    00:15:00 The Journey of Individuation

    00:21:00 Challenges and Purpose



    If you want to explore your purpose with an inner journey active imagination exercise, download our free Inner Guide to Purpose Meditation here.




    Share Your Thoughts with Us...

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    Want to be a Certified Jungian Life Coach? Download your free program brochure: https://www.creativemindlife.com/download-now-lct-brochure

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    29 Min.