• Self-Improvement v. Individuation
    Feb 23 2026

    In this episode of Jung On Purpose, we explore the profound difference between self-improvement and individuation—and why endlessly “working on yourself” often leads to exhaustion rather than fulfillment.

    Drawing from Jungian depth psychology and Eastern philosophy, we challenge the modern self-help model that treats the ego as something to fix or perfect. Instead, we introduce individuation as a living process of becoming whole, integrating the conscious and unconscious, and aligning with a deeper intelligence within the psyche.

    We reframe personal growth as a meaningful, embodied journey—not toward a better persona, but toward a richer, more authentic experience of life itself.


    Key Points Covered

    • Why Self-Improvement Eventually Fails
      Self-improvement focuses on fixing the ego and optimizing the persona, which can lead to burnout, dissatisfaction, and a sense of emptiness.


    • What Jung Meant by Individuation
      Individuation is the process of becoming whole—integrating conscious and unconscious aspects of the psyche rather than perfecting a surface identity.


    • Ego Is Not the Enemy—but It Can’t Lead the Whole Journey
      The ego is essential in the first half of life, but growth requires eventually moving beyond ego-driven control and familiar patterns.


    • Why Meaning Comes From Wholeness, Not Achievement
      Jung argued that meaning arises through symbols, emotion, and inner alignment—not status, success, or material reward alone.


    • Individuation as a Calling, Not a Technique
      Individuation isn’t a quick fix or method—it’s an inner calling that asks for courage, persistence, and a willingness to step into the unknown.

    You can see a visual of the Jungian Model of the Psyche here in this article.

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    29 Min.
  • Why You Keep Repeating Patterns and the Secret to Change
    Feb 16 2026

    What does it really take to transform your life — not just understand it? In this episode of Jung On Purpose, Debra Maldonado and Dr. Rob explore the Jungian model of deep psychological change and why lasting transformation goes far beyond insight and behavior modification. They break down how emotional conditioning, unconscious complexes, and the split between conscious and unconscious mind keep us stuck — and what it actually takes to integrate the psyche and move toward wholeness.


    Key Topics Covered:


    • Why Insight Alone Isn't Enough for Real Change – Understanding a pattern intellectually won't break it; discover what Jungian psychology says is actually needed for structural transformation beyond surfacelevel awareness.


    • The Role of Emotion in Psychological Transformation – Jung believed there is no transformation without emotion — learn how the same emotional energy that conditioned you as a child can be redirected to free your mind and create lasting change.


    • Integration vs. Fragmentation: The Jungian Path to Wholeness – Explore why depth psychology focuses on integrating the conscious and unconscious mind rather than "fixing" behavior, and what it means to move from a split psyche toward unity.


    • How Projection and the Mother Complex Shape Your Reality – Unpack how we unconsciously project archetypal images onto parents and others, and why your outer conflicts are mirrors of an inner psychological split.


    • Childhood Trauma, Resilience, and the Myth of "More Work" – Why the severity of your childhood experience doesn't determine how long transformation takes — and how resilience and willingness matter far more than the depth of past pain.

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    35 Min.
  • Why Insight Isn't Enough to Change
    Feb 9 2026

    In the next Jung on Purpose podcast episode, "Why Insight Isn’t Enough For Change," we explore the limitations of relying solely on intellectual insight for meaningful change. We discuss the depths of the psyche, emphasizing the importance of engaging with emotions and unconscious layers to achieve lasting transformation.


    Key Points:

    • The trap of thinking insight alone drives change.
    • Difference between cognitive understanding and deep psychological change.
    • The role of the unconscious mind and emotional patterns.
    • The importance of emotional integration over behavior correction.


    00:00 - Introduction

    00:45 - The Misconception of Insight

    02:34 - The Unconscious Mind and Deep Patterns

    05:01 - Ego Defense Mechanisms

    09:58 - Emotional Roots of Patterns

    12:04 - Integrating the Psyche

    16:18 - Beyond Symptom Management

    20:32 - Reverse-Engineering Insight




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    27 Min.
  • Collective Unconscious: Connecting with Humanity's Shared Wisdom
    Feb 2 2026

    In this episode of Jung On Purpose, Debra Maldonado and Dr. Rob explore the concept of the collective unconscious, a key element in Jungian psychology. They discuss its significance, how it differs from the collective consciousness, and its impact on personal and cultural patterns. The conversation delves into the role of archetypes, the influence of the collective unconscious on our lives, and how understanding these concepts can lead to personal growth and a deeper connection with humanity.

    • The collective unconscious is a deeper layer of the psyche shared by all humans.
    • Archetypes are universal symbols and patterns that reside in the collective unconscious.
    • Understanding the collective unconscious can lead to personal and cultural transformation.
    • The collective unconscious influences our dreams, myths, and cultural rituals.

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    39 Min.
  • Shadow Work: What Jung Actually Meant (and what Pop Culture Gets Wrong)
    Jan 26 2026

    This episode explores the concept of shadow work, revealing common misconceptions and clarifying what it truly entails. The discussion revisits Jung's original ideas, emphasizing the importance of understanding shadow work as a path to self-discovery rather than a negative aspect of oneself. Key themes include the popularity of shadow work, its impact on personal growth, and the need for guidance in the process.


    • Shadow work is often misunderstood as negative, but it's about self-discovery.
    • Jung's concept of shadow work is closer to our true self than our persona.
    • Shadow work is gaining popularity as a tool for personal growth.
    • Understanding shadow work requires revisiting Jung's original ideas.
    • Guidance is essential for effective shadow work.

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    41 Min.
  • Navigating Anxiety - Jungian Insights in a Chaotic World
    Jan 19 2026

    In a world filled with constant chaos and overwhelming information, many of us find ourselves grappling with anxiety. In a recent episode of the podcast Jung On Purpose, hosts Deborah Maldonado and Dr. Rob explore the root causes of this anxiety and offer practical strategies for managing it effectively.

    Understanding the Modern Anxiety Crisis: The hosts begin by addressing the alarming mental health crisis, revealing that nearly one in five adults in the U.S. struggles with anxiety or depression. This statistic underscores the urgency of understanding our emotional responses in the context of today’s fast-paced world. The constant barrage of news and social media can leave individuals feeling anxious and powerless, often without a clear outlet for their emotions.


    Key Takeaways:

    1. Anxiety is a common experience, affecting nearly one in five adults in the U.S.

    2. The constant flow of information can exacerbate feelings of anxiety and helplessness.

    3. Reframing anxiety as a natural alert system can empower individuals.

    4. Incorporating exercise and limiting exposure to negative news can help manage anxiety effectively.



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    53 Min.
  • Jungian Insights on Manifestation: Ego to Self-Realization
    Jan 12 2026

    In this episode of Jung On Purpose, Jungian Insights on Manifestation: From Ego to Self-Realization, we explore the concept of manifestation and the neuroscience behind how our brains create reality.


    We discuss the role of the ego in shaping our desires and the importance of shifting from ego-driven goals to a witness mind perspective. The conversation emphasizes the power of non-attachment and the practice of self-awareness in achieving true fulfillment and self-realization.


    Takeaways

    • The brain is a simulation machine that creates our reality, making us natural manifestors.
    • The ego often misleads us into believing that external possessions will bring happiness.
    • True fulfillment comes from shifting to a witness mind perspective, focusing on self-awareness.
    • Non-attachment to outcomes allows for more authentic and powerful creation.

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    46 Min.
  • Imago Effect: How to Transform Your Relationships From Within
    Jan 5 2026

    In this episode of "A Jung On Purpose," Debra Maldonado and Dr. Rob explore the concept of the Imago in relationships, discussing how unconscious patterns and archetypes influence our interactions. Understand the dynamics of projection, the role of the ego, and the importance of realizing one's own Imago to improve personal and relational growth. The conversation highlights the transformative power of accessing the collective unconscious and the archetypes within it.


    We explore how:

    • Understanding the Imago helps in recognizing unconscious patterns in relationships.
    • The ego plays a significant role in how we interpret and interact with our Imago.
    • Accessing the collective unconscious can lead to personal and relational transformation.
    • Projection often distorts our perception of others, impacting relationships.


    If you are interested in learning more about how to work with the Imago. Check out our Archetypal Family Field Training coming in 2026 click here to find out more: https://creativemindlife.com/certification/archetypal-family-field-training

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    36 Min.