This episode exposes the myth of "direct-to-fan" when artists rely on third-party platforms that own the data, APIs, and revenue streams. It explains how rented platforms can strip creators of rights, credit, and sustainable income.

Host Terrence Sawchuk outlines a better path: building private portals and owning your audience, data, and monetization. He shares practical thinking and resources to help artists and creators reclaim value, leverage their work, and build lasting careers.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com

Recorded live at a Mississauga book event, this episode features Terrence Sawchuk discussing his book "Sold for a Song" and the long history of undervaluing music creators. He explores self-worth, ownership of songs and data, and practical solutions to help artists build sustainable careers.

Terry shares personal stories from Toronto and Nashville, highlights the power of community, and outlines ideas for artists to reclaim control—through ownership, direct fan relationships, and new tech platforms. A call-to-action for creators and supporters follows the talk.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com

Terrance Sawchuk urges artists to build their careers from the ground up by testing songs and performance in their own neighborhood, learning from real audience feedback rather than chasing online vanity metrics or moving to a bigger city.

He explains why local shows, selling directly to fans, and maintaining ownership of your work create sustainable momentum, help you develop as an entertainer, and protect you from being undervalued by the industry.

Practical takeaways include focusing on live performance, measuring real results like ticket sales and repeat attendees, and committing to the work and time required to grow a lasting career.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com

Big announcement: my first book is finished!!! In this episode I share why I wrote it, to expose how the music industry has historically overleveraged and undervalued creators, and to offer practical ways artists can reclaim their worth and attract abundance.

I also discuss the early book release, the official launch before SXSW 2026, upcoming projects like a docu‑series called The True Value of Music, workshops, and how I plan to help creators streamline their careers so they can focus on making art.

Join me as I break down the problem, the path to self‑worth, and actionable steps for creators to thrive in a changing industry.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode Terrance Sawchuk argues that musicians and creators must stop giving their value away to big platforms and instead build their own “private portals” to own relationships with fans. Using AI and simple tech, artists can use TikTok and Spotify as billboards to drive traffic to their own hubs, sell directly, and reclaim income and control.

The episode outlines practical steps and a mindset shift: stop relying on third-party platforms that monetize your data, create unique fan experiences on your own site, and use tech to streamline and sustain a real music business.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terry Sawchuk breaks down a quiet but fundamental shift in the modern music business: how platforms moved from distributing music to extracting data—and why most artists never see the upside of the value they generate.

Every stream, skip, save, replay, and share feeds an ecosystem designed to learn, predict, and monetize human behavior at scale. While creators focus on promotion and visibility, tech platforms quietly leverage analytics, audience data, and pattern recognition to build massive profit engines—often without artists realizing what they’re giving away.

This episode is a wake-up call for artists, producers, and songwriters who feel stuck in a loop of being controlled instead of being in control.

• Why fan behavior has become more valuable than the song itself

• How artists unknowingly give up masters, publishing, and audience data

• The real difference between reach and leverage—and why confusing the two keeps creators powerless

• Why visibility without control leads to noise, not sustainability

• What it truly means to own your audience in a data-driven industry

• Why platforms thrive on your data—and why artists must build their own infrastructure

• How small, leveraged audiences often outperform massive but disconnected followings

If you don’t own your rights, your data, or your direct relationship with your audience, you’re not participating in the upside—you’re powering it.

Understanding the difference between being visible and being leveraged is the first step toward reclaiming creative freedom, financial stability, and long-term value.

• Join the Sold for a Song community: sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terrance Sawchuk answers the question why do musicians, singers, actors, directors, producers, screenwriters, even stagehands,have unions… but songwriters don’t?

In this episode of Sold for a Song, Terry Sawchuk breaks down a truth that shocks many creators: songwriters are legally prohibited from forming a union in the United States. Not discouraged. Not frowned upon. Illegal.

Drawing on 30+ years in the music industry, including real-world examples from his own Billboard #1 career, Terry explains:

• How U.S. labor and antitrust law classify songwriters

• Why owning a song and controlling it are two very different things

• How compulsory licenses strip songwriters of the right to say no

• Why publishers, PROs, and Congress—not creators—set the rules

• Where live performance royalties break down (and often disappear)

• And why the future of creator power depends on direct ownership, private portals, and cutting out intermediaries

This episode is about clarity, leverage, and practical survival in a system that was never designed to favor the inventor.

• Why songwriter unions are illegal under U.S. antitrust law

• The difference between copyright ownership and price control

• What a song actually is (before publishers enter the picture)

• Advances vs. income, and why publishing deals behave like credit cards

• How administrative fees quietly eat up royalties worldwide

• The real story behind compulsory licenses

• A firsthand case study: pulling unauthorized uses of a #1 hit

• Why live concert royalties are one of the least transparent systems in music

• How Congress, the Copyright Royalty Board, and PROs shape songwriter income

• Elon Musk, platform leverage, and the future battle over music pricing

• Why artist-owned “home bases” are the most powerful path forward

• How education changes your leverage with labels and publishers

• Songwriters are independent rights holders, not employees, which blocks collective bargaining

• Once a song is released, key rights are permanently restricted

• Publishers and PROs do not equal songwriter representation

• Transparency failures aren’t accidental, they’re structural

• Ownership without control is not freedom

• The future belongs to creators who own, leverage, streamline, and sustain from their own platforms

“Owning your song and controlling your song are two very different things.”

“The inventor is the only one in the system who isn’t allowed to set the price.”

“If you don’t like the cost of music, don’t use music. Don’t over-leverage it.”

“Spotify and TikTok should be billboards, not the destination.”

• Understand your rights before releasing music

• Stop confusing advances with income

• Audit where your royalties are actually coming from

• Build a private, artist-owned home base

• Use platforms as traffic, not dependency

• Educate yourself before signing your next deal

• Join the Sold for a Song community: TerranceSawchuk.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, and industry veteran with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terrance Sawchuk sits down with legendary songwriter Mark Jordan, the creator of “Rhythm of My Heart” and a writer whose songs have been recorded by Diana Ross, Rod Stewart, Joe Cocker, Manhattan Transfer, Bonnie Raitt, Cher, and more.

Mark shares the untold story behind writing “Rhythm of My Heart,” his lifelong relationship with dyslexia before it was understood, and how neurodiversity became a creative advantage rather than a limitation. From CBC transcription sessions and LA studio legends to publishing blind spots and royalty realities, this conversation explores how value is created—and often lost—inside the music industry.

This episode goes beyond hit songs. It’s a deep, human conversation about creative identity, confidence, ownership, and the quiet cost creators pay when their work outpaces their self-worth. It also examines music’s healing power through Mark’s work in music therapy with first responders, reminding us why music matters far beyond charts and market share.

• Dyslexia and neurodiversity can be powerful creative strengths

• Writing a hit does not guarantee understanding or ownership of value

• Publishing systems often separate creators from awareness and control

• Creative confidence is shaped early—and can be reclaimed later

• Music’s value extends far beyond commercial success

• Direct creative integrity leads to longevity

• Industry myths often hide structural inequities

• Ownership and self-worth are deeply connected

• Music has measurable healing and therapeutic impact

• True success comes from alignment, not just accolades

• Writing “Rhythm of My Heart” & the Hidden Cost of a Hit

• Dyslexia, Creativity, and Reclaiming Artistic Worth

• “Dyslexia isn’t a flaw—it’s my superpower.”

• “You can write a worldwide hit and still be disconnected from your value.”

• “Music heals people long before it pays them.”

00:00 Writing “Rhythm of My Heart” 05:48 Dyslexia, Confidence, and Creative Identity 12:30 Early Career, CBC, and Learning by Ear 20:10 LA Studios, Publishing, and Industry Blind Spots 31:40 Rod Stewart, Hits, and the Cost of Success 41:55 Music Therapy and Healing Through Song 53:20 Reclaiming Worth, Ownership, and Longevity

music industry, songwriting, Rhythm of My Heart, Mark Jordan, dyslexia, neurodiversity, creative worth, publishing, ownership, royalties, music therapy, artist sustainability, creative confidence, Sold 4 a Song

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.