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Sold 4 a Song

Sold 4 a Song

Von: Terrance Sawchuk
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My mission for the Sold 4 a Song Brand™ is to pull back the curtain of the music and technology industries and reveal the structures that have historically kept creators at a disadvantage. I aim not only to demystify the business and tech side of music so that music creators can reclaim control over their careers but to guide artists by the hand with actual solutions.

Sold 4 a Song™ isn’t just a podcast — it’s a revolution for undervalued creatives. Hosted by Terrance Sawchuk, Billboard #1 writer & multi-platinum producer, each episode helps you rewrite your story from Undervalued to Unstoppable.

At the core, I guide creators how to:

• Own their art and intellectual property rather than give it away.

• Leverage their music and data to create opportunities and income streams.

• Streamline their creative and business processes so they can focus on making art while staying profitable.

• Sustain their careers by building long-term models of independence, resilience, and growth.

This mission is about evening the playing field—shifting the power back into the hands of the creators. It’s not just guidance, but empowerment: giving artists the tools, frameworks, and mindset to thrive in an industry that often undervalues them.

What’s the true worth of a songwriter or artist? For too long, artists have been selling themselves short — and today, the challenge has only grown with AI. $old 4 a $ong podcast reverse-engineers the ways creatives have been undervalued — and reveals how to build a sustainable career in the chaos.

Hosted by Billboard #1 multi-platinum songwriter and producer Terrance Sawchuk, this show is about reclaiming ownership and streamlining a sustainable creative life. Each episode brings real conversations with legendary hitmakers, executives, and disruptors who confirm, It’s time to start playing the game above the game.

Welcome to the Escape Hatch, Now Let's Begin... www.sold4asong.com

Copyright 2025 All rights reserved. Management & Leadership Musik Politik & Regierungen Ökonomie
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  • #27: Reclaiming Artists from the Direct-to-Fan Trap

    #27: Reclaiming Artists from the Direct-to-Fan Trap
    Jun 23 2026

    This episode exposes the myth of "direct-to-fan" when artists rely on third-party platforms that own the data, APIs, and revenue streams. It explains how rented platforms can strip creators of rights, credit, and sustainable income.

    Host Terrence Sawchuk outlines a better path: building private portals and owning your audience, data, and monetization. He shares practical thinking and resources to help artists and creators reclaim value, leverage their work, and build lasting careers.

    Resources & Next Steps

    • Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

    • Subscribe, rate, and review the podcast to help this message reach more creators

    • Share this episode with a songwriter who still believes “someone else is watching out for them”

    About the Host

    Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

    Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

    The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

    If this episode resonates, you can follow the work at sold4asong.com
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    5 Min.
  • #26: Live in Mississauga: Sold 4 a Song Book Event

    #26: Live in Mississauga: Sold 4 a Song Book Event
    May 26 2026

    Recorded live at a Mississauga book event, this episode features Terrence Sawchuk discussing his book "Sold for a Song" and the long history of undervaluing music creators. He explores self-worth, ownership of songs and data, and practical solutions to help artists build sustainable careers.

    Terry shares personal stories from Toronto and Nashville, highlights the power of community, and outlines ideas for artists to reclaim control—through ownership, direct fan relationships, and new tech platforms. A call-to-action for creators and supporters follows the talk.

    Resources & Next Steps

    • Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

    • Subscribe, rate, and review the podcast to help this message reach more creators

    • Share this episode with a songwriter who still believes “someone else is watching out for them”

    About the Host

    Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

    Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

    The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

    If this episode resonates, you can follow the work at sold4asong.com
    Mehr anzeigen Weniger anzeigen
    43 Min.
  • #25: Break Your Neighborhood First Then The World

    #25: Break Your Neighborhood First Then The World
    Apr 13 2026

    Terrance Sawchuk urges artists to build their careers from the ground up by testing songs and performance in their own neighborhood, learning from real audience feedback rather than chasing online vanity metrics or moving to a bigger city.

    He explains why local shows, selling directly to fans, and maintaining ownership of your work create sustainable momentum, help you develop as an entertainer, and protect you from being undervalued by the industry.

    Practical takeaways include focusing on live performance, measuring real results like ticket sales and repeat attendees, and committing to the work and time required to grow a lasting career.

    Resources & Next Steps

    • Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

    • Subscribe, rate, and review the podcast to help this message reach more creators

    • Share this episode with a songwriter who still believes “someone else is watching out for them”

    About the Host

    Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

    Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

    The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

    If this episode resonates, you can follow the work at sold4asong.com
    Mehr anzeigen Weniger anzeigen
    12 Min.
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