In this episode, I’m joined by Paula Burgess, founder of Beyond the Maze. Paula’s story begins with a moment many parents will relate to — realising the traditional workplace wasn’t going to work for her family after her young son was diagnosed with ADHD.
That decision set her on a path that has grown into a 13-year business with a team of 14, supporting clients across industries with virtual office and online business management.Paula takes us inside the reality of that journey — the challenges of starting over, the choice to leave ADHD coaching behind, and the way she’s built systems and processes that work for different learning styles.
We talk about what it looks like to lead a values-driven business every single day, from making hard decisions about clients to the way her team anchors itself in daily huddles. She also shares the small, practical habits that keep her sharp and steady.This conversation also explores how success changes shape over time. For Paula, it’s shifted from chasing money to creating time freedom, impact, and building a business that genuinely supports her team as much as her clients.
The honesty she brings to this conversation shows that business is never just about systems or strategy — it’s about people, values, and building something that actually works in the life you want to live.
About Paula:
Paula Burgess, a devoted mother and a driven professional, found her true calling as a Virtual Assistant through an unexpected turn of events.
Originally a qualified financial planner, Paula's career path took an unforeseen detour when her son was 4 years of age. Little did she know that this pivotal moment would lead her down a remarkable new road.
While juggling her financial planning role and the demands of motherhood, Paula's son encountered difficulties in daycare. It became clear to her that continuing in her current position would not allow her to adequately support her son's needs.
Determined to find a flexible alternative that would complement her son's schooling, Paula embarked on a search for a career she could pursue from home.With her extensive background in administration spanning over 30 years, Paula discovered the world of Virtual Assistance—an ideal fit for her circumstances.
Recognising that this line of work would provide the necessary flexibility to cater to her son's requirements, she embraced her new role as a Virtual Assistant wholeheartedly.
Establishing her own Australian-based Virtual Assistance & now Online Business Management firm in Deception Bay 13 years ago, Paula now has a dedicated team of 14 professionals. Through her virtual office management & administrative services, she works with numerous businesses, aiding them in their growth and organisational endeavours.
Initially catering to fellow financial planners who required support but were not ready to hire additional staff, Paula's client base has expanded to include allied health practitioners and various other industries with a particular interest in neurodiversity.Connect with Paula and Beyond the Maze here:
www.facebook.com/beyondthemaze
www.instagram.com/beyondthemaze
https://www.linkedin.com/in/paula-burgess-7aab1a57/