In this episode of She Who Dares , my guest is someone I’ve known since we were at school together — over 30 years ago — and yet, even living on opposite sides of the world, we’ve found ourselves with so much in common.

I’m joined by Jay-anne Vogan, the founder of Life Is Too Short and creator of the Y.O.U. Method. She’s spent over a decade working in male-dominated industries, from car body shops to financial services, and now blends coaching, strategy, NLP, and unapologetic truth-telling to help women in business lead from their identity, not imitation.

Her superpower? Seeing the genius in others and helping them own it.

We talk about what it really means to dare daily — from skydives to speaking up — and the unmasking that comes when you decide to own who you are without apology. Jay-anne shares openly about the protection modes she’s used in the past, how her neurodivergence has become a strategic advantage in her work, and the beliefs she’s had to let go of to lead with authenticity.

We also get into boundaries, self-trust, and the quiet but powerful work of listening to your own cues before anyone else’s.

If you’ve ever felt “too much” or “too different” but deep down know you’re meant for more, you’re going to take so much from this conversation.

About Jay-anne Vogan

Jay-anne Vogan (Dingwall) is the founder of Life Is Too Short and the creator of the Y.O.U. Method, helping women in business and financial services get out of their own way and lead from identity, not imitation. With over a decade in male-dominated industries from car body shops to financial services, she blends coaching, strategy, NLP, and unapologetic truth-telling to support women to build legacies in business and life.

She’s also a speaker, adviser, and the author of Girl, Get Out of Your Own Way (coming soon). Her superpower? Seeing the genius in others and helping them own it.

📍 Connect with Jay-anne:

• Instagram: @TheSalesMaverick

• Facebook: Jay-anne Dingwall

• Website: www.lifeistooshort.co.uk

• LinkedIn: Jay-anne Vogan