Selling the transformation, not the transaction, is what separates amateur storytelling from sales stories that convert. In this final part of our Stories That Sell framework, you'll learn how to help customers envision who they become after working with you - not just what they get.

Most entrepreneurs default to listing features and benefits: "You'll get 6 modules! It includes templates!" But transformation-based selling focuses on the shift, the change, the new version of your customer. When you master selling transformation through stories, closing sales becomes effortless.

In this episode we cover:

- How to sell transformation instead of features and benefits
- Why customers buy identity shifts, not products or services
- Tapping into feelings instead of features when selling
- Real-life examples of transformation-based sales storytelling
- The complete story-selling formula in action
- How to help customers visualize their future selves

This is Part 4 of our 4-part "Stories That Sell" framework:

Part 1 (Episode 194): The 3 Core Elements
Part 2 (Episode 195): Make Your Customer the Hero
Part 3 (Episode 196): Become the Trusted Guide

Originally released in 2022, this story-selling framework has helped thousands of entrepreneurs learn how to sell with stories that actually convert. Use these 4 parts together to transform your sales approach and turn content into customers.

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Take the "What's Your Sales Style Quiz?":
https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on Instagram:
https://www.instagram.com/shesellshesellspodcast

Finished the series? Share these 4 episodes with an entrepreneur who's ready to master storytelling for sales!

If your customer is the hero of your sales story, then you are the guide. Learning how to position yourself as the trusted guide is essential for selling with stories that build authority and close sales.

In Part 3 of our Stories That Sell framework, we break down how to position yourself as the credible expert without sounding like you're bragging. You'll learn the guide role in sales storytelling - think Yoda to Luke Skywalker or mentor to hero - and how this positioning builds trust and drives conversions.

In this episode we cover:

- How to position yourself as the guide in your sales stories
- Building authority and credibility through storytelling for sales
- The difference between bragging and establishing expertise
- Using third-party stories to create trust with potential customers
- Why the "cost of doing nothing" is your most powerful sales tool
- Real examples of guide positioning that converts browsers into buyers

This is Part 3 of our 4-part "Stories That Sell" framework:

Part 1 (Episode 194): The 3 Core Elements
Part 2 (Episode 195): Make Your Customer the Hero
Part 4 (Episode 197): Sell the Transformation - COMING SOON

Originally released in 2022, this story-selling system has helped thousands of entrepreneurs master sales storytelling and increase revenue through better positioning.

----

Take the "What's Your Sales Style Quiz?":
https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on Instagram:
https://www.instagram.com/shesellshesellspodcast

Ready to master sales storytelling? Share this guide positioning episode with an entrepreneur who needs help selling with confidence!

Learning how to sell with stories means making your customer the hero, not yourself. This is the biggest mistake in sales storytelling - entrepreneurs focus on their own journey instead of their customer's transformation.

In Part 2 of our Stories That Sell framework, we break down customer-centric storytelling techniques that actually convert. You'll learn how to craft sales stories where your customer sees themselves as the main character while you position yourself as their guide.

In this episode we cover:

- How to make your customer the main character in your sales stories
- Customer-centric storytelling techniques for better conversion
- Using universal desires to craft compelling sales narratives
- The "learn the lyrics" method for understanding your customer's language
- Real sales story examples that put customers first

This is Part 2 of our 4-part "Stories That Sell" framework:

Part 1 (Episode 194): The 3 Core Elements
Part 3 (Episode 196): Become the Trusted Guide - COMING SOON!
Part 4 (Episode 197): Sell the Transformation - COMING SOON!

Originally released in 2022, this storytelling for sales series has helped thousands of entrepreneurs transform their content into customers.

----

Take the "What's Your Sales Style Quiz?":
https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on Instagram:
https://www.instagram.com/shesellshesellspodcast

Found this helpful? Share this storytelling for entrepreneurs episode with someone who needs it!