She Sells He Sells Titelbild

She Sells He Sells

She Sells He Sells

Von: Krista and Brian Demcher
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Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens. Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it - so by the end, you don't just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation. Because a good idea is only as good as your ability to sell it! Sales skills are life skills...and this show is where you learn them. New episodes every Monday.2026 Marketing & Vertrieb Persönliche Entwicklung Persönlicher Erfolg Ökonomie
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  • 225. Hot Girls Have Hobbies: Why Midlife Women Need Something Just for Them

    225. Hot Girls Have Hobbies: Why Midlife Women Need Something Just for Them
    Sep 21 2026

    Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind.

    About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her back to a ballet studio she walked away from at 17 and onto a tennis court where she is proudly, firmly in the beginner group.

    In this episode, Krista shares the five things every good hobby should do for you (credit to @lifewithjacey), the one rule she follows about which hobbies stay off the internet, and her answers to every excuse we tell ourselves about why now isn't the time.

    If you are a woman in midlife, a mom who has put herself last for a long time, or someone who couldn't answer "what do you do for fun," this one is for you. Do you buy it?

    IN THIS EPISODE

    [0:23] The Sell: hot girls have hobbies, and the two kinds of hot
    [1:40] The podcast question Krista couldn't answer
    [5:20] The Story: going back to ballet after decades away
    [10:30] Why she chose something she knew she'd be terrible at
    [12:12] The Solution: the five buckets a hobby should fill
    [24:00] The hobby that checks every box
    [25:00] Why one of your hobbies should never be posted
    [26:00] The objections, and the one Krista pushes back on hardest
    [29:30] What a Dancing with the Stars pro taught her about who's really watching
    [31:20] The Stakes: what happens when the kids leave
    [33:14] The Success: how to find your hobby this week

    KEY QUOTE

    "There is nothing selfish about taking care of the person that takes care of everyone else." (Krista Demcher)

    MENTIONED IN THIS EPISODE

    @lifewithjacey on Instagram
    The Daily Creative by Blythe Harris and Mallory May
    Bobbi Brown
    Julianne Hough
    The Joy of Just Trying

    Connect with us:
    📸 Instagram: @SheSellsHeSellsPodcast
    ▶️ YouTube: She Sells He Sells Podcast
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    36 Min.
  • 224. The Fall Sales Speed Round: Football, Horror Movies, and Daylight Saving Time

    224. The Fall Sales Speed Round: Football, Horror Movies, and Daylight Saving Time
    Sep 14 2026

    Three ideas, sixty seconds each - no prep, no mercy. That's the premise of this fall edition of the Sales Speed Round - Krista and Brian's format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It's the same format from their popular Fourth of July episode, back with three fall topics pulled from a jar.

    Brian starts with football is the best team sport there is, making the case for teamwork and interdependence before Krista hits him with the safety objection - concussions, CTE, broken bones. He counters with physics, player-safety coaching, and a Tom Brady line about doing hard things. It's also the real conversation about whether to let your kids play football that led them to say yes with their own son.

    Next, Krista argues scary movies add fear to a world that already has enough, building her case on When Harry Met Sally, Shawshank Redemption, and Tommy Boy, and why she doesn't like horror movies when there's already so much darkness to choose from. Brian isn't buying it, and they get into a real debate about escapism and true crime.

    Last, Brian makes the case for why daylight saving time should end, tracing it back to its agricultural roots and tying it to a bigger point about status quo thinking.

    Along the way, they break down how to persuade someone in under a minute - anchor your idea to something bigger, tie it to an identity people want, and prep even when you've only got sixty seconds.

    IN THIS EPISODE

    [0:11] Welcome back and the return of the Sales Speed Round
    [0:39] Fall is a mentality, not a time
    [1:19] The jar of fall topics, explained
    [2:21] A quick (and very messy) refresher on the 5S framework
    [6:20] First pull: football is the best team sport there is
    [7:10] Brian's sell — teamwork, the sidelines, and why football demands more from you than any other sport
    [9:39] Recapping Brian's five S's
    [11:46] Krista's objection: the injury and CTE risk
    [13:03] Brian on physics, force, and player safety coaching
    [15:08] The Tom Brady "do hard things" argument
    [16:56] Why their son plays football anyway
    [19:18] Second pull: scary movies add fear to a world that already has enough
    [19:44] Krista's sell — When Harry Met Sally, Shawshank Redemption, Tommy Boy, and the emotions worth chasing
    [23:08] Recapping Krista's five S's
    [23:54] Brian pushes back: what about escapism?
    [24:46] The true crime tangent
    [27:08] Where suspense ends and horror begins
    [29:18] Third pull: daylight saving time should be illegal
    [29:20] Brian's sell — the agricultural history of DST and why it's outlived its purpose
    [33:30] The circadian rhythm and health-risk angle
    [34:52] The bigger point: status quo thinking vs. questioning what's always been
    [38:28] The meta lesson — tying your idea to a bigger identity
    [41:05] Why prepping (even for a 60-second pitch) makes you more persuasive
    [41:55] Wrap-up and what's still left in the jar

    KEY QUOTE
    "When you're selling an idea, it's really not about daylight savings. It's about who you are and what you identify with." — Krista Demcher

    MENTIONED IN THIS EPISODE
    Their original Fourth of July Sales Speed Round episode
    When Harry Met Sally, Shawshank Redemption, and Tommy Boy
    The Michelangelo Phenomenon (referenced in a past episode)

    Connect with us:
    📸 Instagram: @SheSellsHeSellsPodcast
    ▶️ YouTube: She Sells He Sells Podcast
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    43 Min.
  • 223. Everything You Need to Know About Sales You Can Learn From Tommy Boy

    223. Everything You Need to Know About Sales You Can Learn From Tommy Boy
    Sep 7 2026
    Not long ago Krista was building a keynote around a message she teaches constantly: be authentic, use your own voice, say things the way you would actually say them. She asked Brian if there was a clip or a story that could land that point. He thought immediately of Tommy Boy — the scene where Big Tom Callahan closes a room full of buyers with a line about T-bones and butchers, and the later scene where Tommy, now running his late father's company, tries to borrow that exact line and butchers it instead. Krista used both clips on stage. It was a massive hit. She's using it again. But Brian's case goes further than one scene. He argues the whole 80-minute Chris Farley masterpiece is a sales curriculum hiding inside a road-trip comedy. Authenticity: customers smell a phony, and borrowed words don't land the same way in your mouth — something both Brian and Krista learned the hard way early in their careers, him selling Dermabond, her selling jewelry, both of them writing down someone else's script and wondering why it fell flat. Hard work and territory planning: Tommy and Richard with a paper map, no GPS, figuring out how to maximize face time across every auto parts distributor in Ohio — which in a digital world becomes the question of where your effort actually drives return, and what opportunity cost you're paying for the shiny thing you're considering. Resilience and objection handling: Tommy hears an enormous number of no's, and you watch him mature from fleeing the room at the first pushback to validating a customer's concern and then reframing it — which is exactly what he's doing in the (extremely gross, per Krista) guaranteed-box bit. Nobody has a 100% close rate. Nobody. And then the scene Brian thinks matters most: the diner. Kitchen's closed, Tommy wants wings, and he gets them — not with a pitch, but by being a human being having a bad day in front of another human being. People don't buy products. They buy personal connection. Richard says it out loud in the movie, and it's still the whole game. The counter-argument, of course, is the canon: Glengarry Glen Ross, Wolf of Wall Street, always be closing, coffee's for closers. Brian's take is that those films take one true thing — persuasion matters — and pump it full of steroids until it becomes the only thing. That's not the sales team you'd want to build. Tommy Boy gets you to the same lessons with more laughs and less bro club. If you sell anything, lead a sales team, are looking for a training that people will actually enjoy, or have somehow never seen Tommy Boy — this one is for you. Do you buy it? IN THIS EPISODE [0:12] The Sell: Tommy Boy is the greatest sales movie of all time (and the live revision to a better sell) [1:29] Locking it in: everything I needed to know about sales, I learned by watching Tommy Boy [1:38] Krista on being married to a man who can quote entire movies but not tonight's schedule [2:48] The Story: building a keynote about authenticity and needing the perfect clip [4:38] The premise — Big Tom Callahan, Callahan Auto Parts, Sandusky, Ohio [5:40] The T-bone and the butcher: the line that closes the room [6:20] Tommy inherits the company and tries to borrow his father's words [7:10] The line goes sideways — and why inauthentic language always does [9:42] Krista on Dermabond, jewelry, and copying someone else's script [11:42] Lesson one: customers smell phonies [12:09] Lesson two: hard work — the road trip, the '67 Plymouth GTX [13:39] Lesson three: territory planning, and what it looks like without a paper map [15:38] Opportunity cost: the thing you can't do because you chose something else [16:24] Lesson four: resilience and hearing no before you hear yes [17:30] The guarantee objection and the most disgusting great line in sales cinema [18:39] Why that's actually textbook objection handling: validate, then reframe [20:00] Lesson five: personal connection — the diner, the closed kitchen, and the wings [22:15] The Stakes: what the Glengarry / Wolf of Wall Street canon gets wrong [24:31] Believing wholeheartedly in your solution is what makes you persuasive [26:42] Scarcity is an economic principle, and Chris Farley isn't making any more movies [27:07] Krista's live audience test: 75% of hands went up [29:02] Gen Z, Gen Alpha, and the Tommy Boy revival Brian may be starting [29:24] The Success: a sales training your team will actually thank you for KEY QUOTE "I can get a good look at a T-bone by sticking my head up a bull's ass, but I'd rather take the butcher's word for it." — Big Tom Callahan (and the line Tommy should never have tried to borrow) MENTIONED IN THIS EPISODE Tommy Boy (1995) — Chris Farley, David Spade, and Callahan Auto Parts of Sandusky, Ohio Glengarry Glen Ross — "always be closing," "coffee's for closers" The Wolf of Wall Street The Pursuit of Happyness Billy Madison Death of a Salesman Krista's keynote on authenticity and finding your own voice The opportunity cost ...
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    34 Min.
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