S3E5: Hard vs Soft Sell Texting with Catherine du Pont
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S3E5: Hard vs Soft Sell Texting with Catherine du Pont
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Time Stamps
Intro - 00:27
Intro to Texting Marketing - 1:05
Soft-Selling Text Messages - 2:30
Analytics from Texts - 7:35
Balancing Your Marketing Strategy - 12:15
Hard-Selling Texts - 13:30
Final Thoughts on Text Marketing - 17:00
Outro - 28:45
You’ve got a text! Catherine du Pont, Get Community’s Account Director, joins Kelly and Ryan this week to talk about everything text message marketing. Cat breaks down the difference between hard and soft-selling in text, as well as, tips for balancing your messaging. Kick back with a cocktail and enjoy the happiest hour of your week.
Cocktail of the Week - Amaretto Sour
1 ½ oz Amaretto liqueur
1 oz simple syrup
¾ oz fresh lemon juice
1 orange slice and 1 maraschino cherry for garnish
Pour the Amaretto, simple syrup, and lemon juice into a cocktail shaker with ice. Shake and strain into a glass filled with ice. Garnish with an orange slice and a cherry.
Credits:
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community
Music Composed and Performed by: Levi Irwin
Edited by: LeighErin Jass
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