Consistency is Key. Most people spend weeks overthinking their first LinkedIn post, waiting for the perfect idea or brand. Jessie Van Bruegel believes that the approach is backwards. As a content strategist and creator who’s posted daily on LinkedIn for nearly four years, he’s built a business helping experts productize their knowledge into scalable info offerings, backed by purple-branded visuals that are hard to miss. In this episode of Rising Tide Startups, host Kevin Prewett talks with Jessie about quitting a tech unicorn job in Amsterdam during the pandemic and becoming one of LinkedIn’s most recognizable voices. After struggling to monetize on Twitter despite building 10,000 followers, Jessie committed to a 30-day LinkedIn streak in April 2022. He’s still going, and that consistency has helped drive millions in revenue for his clients. Jessie breaks down why the hook matters most, how he separates ideation from creation to keep content sustainable, and why “the things only you can say” will be the differentiator in 2026. He also shares his Monday scheduling routine, his authority-content formula, and what’s behind his lead magnet posts, including how 40% now hit 1,000+ comments. Plus, why he calls himself the “ultimate guinea pig,” testing AI workflows and YouTube growth before teaching what works. Key Takeaways: Say the Things Only You Can Say. Generic content is a commodity. Specificity, personal experience, and a unique perspective create markets where you have no competition. Focus on Inputs, Not Outputs. You can't control views, likes, or shares. You can control how often you post, how deeply you research, and how consistently you show up. Separate Ideation From Creation. Use different parts of your brain for different tasks. Collect ideas continuously, then schedule dedicated time to write and produce. The Hook Is Everything. If the first two lines don't create a curiosity gap, nobody reads the rest. Spend 80% of your effort on the hook and visual. Build Systems, Not Habits. Entrepreneurs aren't content creators—they're business owners. Marketing should be a scheduled task, not an all-day activity. Volume Negates Luck. Compress six months of work into three weeks. Post more, learn faster, and identify what works through rapid iteration. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Jessie: LinkedIn: https://www.linkedin.com/in/jessievanbreugel/ Authority Figures: https://authority-figures.com/ Closing thought: "In 2026, if there's one content lesson I want to give everyone: say the things only you can say. If you remove your name and profile picture from a post and someone else can copy it word-for-word, it's not specific enough." Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective content creation and lead generation!
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39 Min.