There’s no SEO vs. AI search. Your law firm needs both channels, and most agencies are only covering 25% of the work. Here's the fix.

We debunk 3 AI myths costing family law firms real clients plus the trust-first framework that fixes your visibility in both channels.

We also cover how your NAP data and off-site authority determine whether AI recommends you or skips you.

📲 Subscribe Now: https://www.youtube.com/@karls.anthony

📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/

📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

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📄 CHAPTERS

0:00 - SEO vs AI Search: Why Most Law Firms Are Getting This Wrong

1:33 - Two Separate Strategies: Ranking on Google AND Ranking on AI

2:39 - Misconception #1: How AI Actually Ranks Your Law Firm

5:19 - How ChatGPT Personalizes Attorney Recommendations

6:40 - The MIT Study: Why 89% of AI Users Still End Up on Google

9:05 - Misconception #2: Why Your Website Isn't Enough for AI Trust

11:09 - Misconception #3: How to Actually Influence What AI Shows

13:33 - What's Coming Next in Law Firm AI Visibility

Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

Follow these steps:

1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

2. CONNECT WITH US:

LinkedIn: https://www.linkedin.com/in/anthonykarls/

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3. TELL ME WHAT YOU WANT:

Tell me in the comments if you liked this podcast and w...

Your law firm offer letter process is broken and it's costing you the attorneys you actually want. Here's how we fixed it.

We walk through the full offer process: stakeholder debrief, in-person comp alignment, and the sign-on bonus strategy that closes salary gaps. This is where most firms lose hires they already won.

📲 Subscribe Now: https://www.youtube.com/@karls.anthony

📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/

📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

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📄 CHAPTERS

0:00 - Law Firm Offer Letter: It's Not Just "Hit Send"

1:06 - The Post-Interview Debrief That Validates Your Hire

2:05 - Why Hiring Is Sales: Present Your Offer Face-to-Face

4:06 - Counteroffers and Roadblocks That Kill Your Best Hires

7:16 - Salary Negotiation Mistakes That Start Attorneys Off Disgruntled

11:02 - Sign-On Bonus Strategy to Close the Compensation Gap

12:47 - Onboarding Preview: Keeping That Culture Battery Full

Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

Follow these steps:

1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

2. CONNECT WITH US:

LinkedIn: https://www.linkedin.com/in/anthonykarls/

https://www.linkedin.com/in/tylerdolph/

https://www.linkedin.com/company/rocket-clicks

Facebook: http://facebook.com/2311.karls.anthony

https://www.facebook.com/profile.php?id=61577369996484

http://facebook.com/RocketClicks

Instagram: http://instagram.com/karls.anthony

https://www.instagram.com/tylerxdolph/

https://www.instagram.com/rocketclicks/

3. TELL ME WHAT YOU WANT:

Tell me in the comments if you liked this podcast and w...

➡️ Register Here: www.RocketClicks.com/learn-moneyball-method

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The core values interview is the final filter that separates bucket fillers from bucket dippers. Here's how we run ours.

We send candidates a short video on our mission, vision, and values days before. They present for five minutes on how they align. The ones who wing it? Easy no.

Because bad hires are expensive. This values-based hiring process helps you vet candidates before you commit so you stop making costly mistakes.

📲 Subscribe Now: https://www.youtube.com/@karls.anthony

📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/

📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

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📄 CHAPTERS

0:00 - Core Values Interview: The Final Step in Our 3-Part Hiring System

1:27 - What Values Alignment Actually Looks Like in Practice

4:05 - Where Candidates Succeed and Fail in the Presentation

6:15 - Why the Questions Candidates Ask Reveal Everything

8:04 - The Best Interview Questions We've Ever Been Asked

9:41 - How to Build Your Own Core Values Questions Over Time

Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

Follow these steps:

1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

2. CONNECT WITH US:

LinkedIn: https://www.linkedin.com/in/anthonykarls/

https://www.linkedin.com/in/tylerdolph/

https://www.linkedin.com/company/rocket-clicks

Facebook: http://facebook.com/2311.karls.anthony

https://www.facebook.com/profile.php?id=61577369996484

http://facebook.com/RocketClicks

Instagram: http://instagram.com/karls.anthony

https://www.instagram.com/tylerxdolph/

https://www.instagram.com/rocketclicks/

3. TELL ME WHAT YOU WANT:

Tell me in the comments if you liked this podcast and w...