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  • 3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline

    3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline
    Oct 23 2025
    The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):

    🔹 Personalised Pricing
    Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?

    🔹 The “Always-On” Culture
    Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”

    🔹 Booking.com Losing Share
    We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?

    👉 The takeaways:

    • Experiment with personalisation, but keep fairness + transparency at the core.
    • Protect your teams (and yourself) by setting boundaries - performance > hours online.
    • Diversify your distribution mix now. The OTA landscape is shifting faster than most realise.
    🔥 Question for you:
    Would you trial true personalised pricing if the technology existed - and how would you keep it fair for your guests?

    👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.

    #HotelRevenue #RevenueManagement #DirectBookings #OTAStrategy #PersonalisedPricing #AttributeBasedSelling #HospitalityLeadership #WorkLifeBalance #AIinHospitality #Bookingcom #Expedia #HotelMarketing #DistributionStrategy #PMS #RMS #HotelDistribution
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    48 Min.
  • Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study)

    Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study)
    Sep 18 2025
    🚨 39% of bookings in just 30 days came from one simple change.

    Aurora Anguilla Resort & Golf Club had a problem many hotels face:
    👉 Strong website traffic, but too few guests converting.
    👉 Great offers hidden deep in the site.
    👉 Risk of losing visitors to OTAs.

    By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:
    ✔️ +50% increase in “look-to-book” rate
    ✔️ $175,000 in direct revenue in 30 days
    ✔️ Over $500,000 tied to smart messaging initiatives
    ✔️ All while keeping the guest journey seamless and on-brand

    💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.

    You can watch the full video here: https://youtu.be/LfjLSJMzAxo
    And if you don't want to miss any of our videos, you can subscribe to our YouTube channel: https://www.youtube.com/@RevenueHub

    #HotelManagement #RevenueManagement #HotelMarketing #DirectBookings #HospitalityLeadership
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    44 Min.
  • DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers

    DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers
    Jul 22 2025
    The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?

    In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.

    👉 What’s at stake for your hotel?
    👉 Why are direct bookings under threat?
    👉 Who benefits from these changes - and who loses?
    👉 Why is the hotel industry so silent while major OTAs stand to gain?

    You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."

    Here is the LinkedIn post Javier refers to in the video:
    https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/

    🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.

    👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.

    #HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry
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    36 Min.
  • Unlocking Revenue Potential by Combining Human Intelligence and AI (Case Study)

    Unlocking Revenue Potential by Combining Human Intelligence and AI (Case Study)
    Jun 26 2025
    In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈

    🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:

    ✅ The REAL challenges of manual pricing (and how to overcome them)
    ✅ How TFG scaled fast with SHR’s AI-powered RMS
    ✅ Why HotelIQ’s enterprise analytics changed the game
    ✅ How to gain forecasting accuracy within 1.4% — even for new openings
    ✅ The secret to team buy-in and driving cultural change

    Whether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.

    👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!

    Discussion Timline:
    00:00 – Welcome, Introduction and Soundbites
    05:29 – Into from Muhammad (Hamoud) Al Hamoud
    06:17 – Into from Sameer Umar
    07:28 – Into from David Esteban
    08:46 – Sameer sets the scene for this case study discussion
    10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott
    14:24 – Hamoud outlines what revenue management culture existed in TFG
    16:47 – Evaluating RMS solutions and why SHR RMS
    22:32 – David discusses how AI is playing a greater role in hotel revenue management
    27:58 – Hamound outlines changes he has been making in TFG
    32:10 – How has the team reacted to the introduction of technology
    36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS
    41:18 – Hamound outlines how this technology combination is adding value
    49:30 – David offers his final thoughts
    51:07 – Samir offers his final thoughts

    #HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccess

    Music credit
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
    Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
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    53 Min.
  • AI Agents and Metasearch Future: What GMs Need to Know

    AI Agents and Metasearch Future: What GMs Need to Know
    Jun 12 2025
    In this episode, we sit down with Diego Varela, Metasearch Product Owner at Mirai, to explore how AI agents like Google Gemini, ChatGPT Operator, and Kayak.ai are reshaping the travel landscape - and what that means for hotel general managers.

    Are AI agents going to kill metasearch? Will travelers still compare prices? How should hotels adapt their distribution strategy to stay competitive?

    🎯 Key Topics:

    • The future of metasearch in the age of AI
    • How platforms like Google, Kayak, and TripAdvisor are responding
    • Why price comparison is still crucial for hotels
    • The potential risks for direct bookings
    • What hotel GMs should be doing right now to prepare
    Whether you're managing an independent hotel or a mid-size chain, this discussion breaks down the opportunities and threats posed by AI agents - and how hoteliers can stay ahead.

    👉 Don’t forget to subscribe for more insights on tech, trends, and tools for hotel leaders.

    #AIinTravel #HotelManagement #Metasearch #HotelMarketing #DirectBookings #TravelTech #AIagents #ChatGPT #GoogleGemini #HospitalityTrends2025

    Timeline:
    00:00 – Welcome, Introduction and Soundbites
    02:42 – Meet Diego Varela & Mirai’s role in metasearch
    06:14 – Will AI agents replace metasearch for hotels?
    14:00 – How will metasearch platforms evolve
    16:55 – How will AI Agents impact OTAs and direct bookings
    23:02 – Will AI Agents develop a preference and potential bias
    31:09 – Outro and thanks to Diego

    Music credit
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
    Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
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    31 Min.
  • 3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions

    3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions
    Jun 5 2025
    🎥 In this video discussion we explore the Future of Hotel Revenue Management: Strategy, AI & the Human Touch.

    We dive into the evolving world of hotel revenue management — and why it’s about so much more than rates and RevPAR.

    💡 Should hotels still rely on historical data for forecasting?
    💡 Is AI really leveling the playing field for smaller hotels?
    💡 What does it mean to move from tactical to strategic — or even experimental — revenue management?

    Join our experts Veit Meier of berner+becker and Thibault Catala of Catala Consulting as they explore how technology, traveler behavior, and shifting expectations are transforming the role of the revenue manager. From the impact of AI and real-time data to the need for gut instinct, soft skills, and scenario planning — this video breaks down what hotel GMs need to know to stay ahead.

    Whether you manage a boutique property or oversee a portfolio, this conversation is packed has many thoughts and insights which might help you lead your commercial strategy into the future.

    📺 Watch our the full video of this discussion here: https://bit.ly/3HtQyn1

    💬 Got a topic you'd like us to cover? Drop it in the comments!

    #HotelRevenueManagement #HotelTech #AIinHospitality #Forecasting #RevenueManager #HotelStrategy #hospitalityleadership

    Music credit
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
    Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
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    48 Min.
  • Discover How Causal & Multimodal AI Are Transforming Hotel Operations

    Discover How Causal & Multimodal AI Are Transforming Hotel Operations
    May 29 2025
    In this exclusive interview, we sit down with Amit, Head of Machine Learning at Cloudbeds, to explore how Causal AI and Multimodal AI are revolutionizing the hotel industry. From boosting occupancy to delivering personalized guest experiences, learn how cutting-edge hotel technology is reshaping the future of hospitality.
    ✅ What you’ll learn:
    • What is Causal AI and how it helps hoteliers make smarter, data-driven decisions
    • How Multimodal AI connects guest data, images, and messages for seamless operations
    • Real examples of how AI can automate upsells, personalize stays, and break down departmental silos
    • How Cloudbeds Intelligence is using AI to unify hotel systems and unlock new revenue opportunities
    📈 Whether you're a hotel owner, revenue manager, or hospitality marketer, this video will show you how to turn your hotel data into actionable insights using next-gen AI tools.

    👉 Subscribe for more hotel technology trends and AI insights.

    #HotelTechnology #AIForHotels #Cloudbeds #CausalAI #MultimodalAI #HotelRevenue #HospitalityTech #GuestExperience #HotelMarketing #HotelOperations #FutureOfHospitality #HotelAutomation

    Music credit
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
    Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
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    34 Min.
  • Global Revenue Forum - January 30th 2025

    Global Revenue Forum - January 30th 2025
    Jan 23 2025
    In this interview we are joined by Ally Northfield, Managing Director at Revenue by Design.

    Global Revenue Forum (GRF) was co-founded by Ally, Annemarie Gubanski, CEO at Taktikon Consultancy and Emanuele Nardin, Managing Director at Hotelperformance.

    In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event this year? What should previous attendees visit in 2025? What is the value to new attendees and what will they experience?

    Hope you enjoy the conversation

    Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging as a consequence of AI-enabled efficiencies in our workplace and our homes.

    • How do we respond to the growing trend of individuals demanding personally validating experiences?
    • How do we price to meet the demand for tailored spaces as work blends with increased leisure time?
    • What potential do distribution marketplaces offer to unlock routes to market and build closer guest relationships?
    The 2025 event will explore the following:

    AI-Driven Opportunities

    How AI advancements are creating new profit opportunities across the hospitality industry, including hotels, apartments, short-term rentals and open air accommodation.

    Efficiency and Personalisation

    Understand how AI-enabled efficiencies are reducing working hours of our guests, leading to increased demand for personally validating experiences and tailored spaces that blend work and leisure

    Operational AI Efficiencies

    Examine how AI is transforming hotel operations across all revenue-generating departments, from service delivery to guest interactions, driving profit growth

    New Revenue Streams

    Guidelines to future approaches to customized hotel booking experiences

    Distribution Marketplaces

    Join the conversation to discuss the potential of new distribution platforms to unlock routes to market, build stronger guest relationships, and enhance profitability

    Future Profit Opportunities

    Investigate how the hospitality industry can stay ahead of AI-driven trends to secure long-term growth and success



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    9 Min.