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Revenue Hub

Revenue Hub

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We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors.

Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

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  • 3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline

    3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline
    Oct 23 2025
    The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):

    🔹 Personalised Pricing
    Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?

    🔹 The “Always-On” Culture
    Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”

    🔹 Booking.com Losing Share
    We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?

    👉 The takeaways:

    • Experiment with personalisation, but keep fairness + transparency at the core.
    • Protect your teams (and yourself) by setting boundaries - performance > hours online.
    • Diversify your distribution mix now. The OTA landscape is shifting faster than most realise.
    🔥 Question for you:
    Would you trial true personalised pricing if the technology existed - and how would you keep it fair for your guests?

    👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.

    #HotelRevenue #RevenueManagement #DirectBookings #OTAStrategy #PersonalisedPricing #AttributeBasedSelling #HospitalityLeadership #WorkLifeBalance #AIinHospitality #Bookingcom #Expedia #HotelMarketing #DistributionStrategy #PMS #RMS #HotelDistribution
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    48 Min.
  • Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study)

    Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study)
    Sep 18 2025
    🚨 39% of bookings in just 30 days came from one simple change.

    Aurora Anguilla Resort & Golf Club had a problem many hotels face:
    👉 Strong website traffic, but too few guests converting.
    👉 Great offers hidden deep in the site.
    👉 Risk of losing visitors to OTAs.

    By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:
    ✔️ +50% increase in “look-to-book” rate
    ✔️ $175,000 in direct revenue in 30 days
    ✔️ Over $500,000 tied to smart messaging initiatives
    ✔️ All while keeping the guest journey seamless and on-brand

    💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.

    You can watch the full video here: https://youtu.be/LfjLSJMzAxo
    And if you don't want to miss any of our videos, you can subscribe to our YouTube channel: https://www.youtube.com/@RevenueHub

    #HotelManagement #RevenueManagement #HotelMarketing #DirectBookings #HospitalityLeadership
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    44 Min.
  • DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers

    DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers
    Jul 22 2025
    The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?

    In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.

    👉 What’s at stake for your hotel?
    👉 Why are direct bookings under threat?
    👉 Who benefits from these changes - and who loses?
    👉 Why is the hotel industry so silent while major OTAs stand to gain?

    You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."

    Here is the LinkedIn post Javier refers to in the video:
    https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/

    🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.

    👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.

    #HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry
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    36 Min.
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