Most retailers don’t lose sales because email doesn’t work.

They lose sales because they send the same message to everyone.

Hi, I’m Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m joined by email marketing, CRM, and paid ads specialist Sophie Walton to unpack why email blasting is quietly costing retail businesses sales.

Email isn’t dead.

But bad email habits are expensive.

We talk about why blanket emails damage engagement, how poor segmentation wastes time and ad spend, and why your email list is often more valuable than chasing new customers through paid ads.

This episode isn’t about complicated funnels or marketing jargon.

It’s about making your marketing calmer, more human, and far more effective.

This episode breaks down:

1. Why emailing everyone backfires for retailers
2. How simple segmentation improves sales and retention
3. Where most retailers waste money with paid ads
4. How email, CRM, and ads should actually work together
5. What to focus on first when marketing feels overwhelming

If your marketing feels noisy, exhausting, or expensive, this episode will help you simplify what you’re doing and focus on what genuinely moves sales forward.

Less blasting.

More relevance.

Better results.

Let’s get your Retail Reckoning together.

Subscribe to the Retail Reckoning Newsletter

https://retailreckoningpodcast.co.uk/newsletter

Retail Champion: https://theretailchampion.co.uk

Sophie Walton on LinkedIn: https://www.linkedin.com/in/sophie-walton-3877b221/

Most retailers don’t need another social media platform.

They need traffic that actually shows up ready to buy.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m joined by Pinterest and visual search specialist Frances Brown to unpack why Pinterest works so differently for ecommerce retailers, and why so many businesses overlook it.

Pinterest isn’t social media.

It’s a visual search engine built around intent, planning, and discovery.

We talk about how shoppers use Pinterest when they already have a problem to solve or a purchase in mind. Not for doom-scrolling, but for ideas, inspiration, and decisions. And why that makes it such a powerful platform for independent retailers with visual products.

This episode breaks down:

1. Why Pinterest content lasts months, not minutes
2. How visual search changes buyer behaviour
3. What boards and pins actually do behind the scenes
4. How Pinterest integrates with ecommerce and Shopify
5. Why planners beat algorithms when it comes to long-term traffic

If you’re tired of posting constantly, watching content disappear, and feeling like visibility is getting harder instead of easier, this episode will help you rethink where your effort belongs.

Less noise.

More intent.

Better quality traffic.

Let’s get your Retail Reckoning together.

Subscribe to the Retail Reckoning Newsletter –

https://retailreckoningpodcast.co.uk/newsletter

Useful links:

Retail Champion: https://theretailchampion.co.uk

Pinterest Business: https://business.pinterest.com

Most retailers don’t need more data.

They need clearer signals.

Hi, I'm Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m demystifying AI for independent retailers. Not the scary, Silicon Valley, robots-taking-over kind. The practical, everyday kind that quietly helps you get better at the basics.

We talk about how AI can act like a calm assistant in the background. One that spots slow sellers, flags missed opportunities, highlights margin issues, and taps you on the shoulder before small problems turn into expensive ones.

This episode is about using AI to support your judgment, not replace it.

I share real retail examples. From forecasting demand more accurately, to spotting underperforming ranges earlier, to making better pricing and promotion decisions without panic discounting.

If margins feel tighter, time feels shorter, and retail feels heavier than it used to, this episode will help you see where AI can earn its place. Calmly. Practically. On your terms.

Let’s get your Retail Reckoning together.

https://retailreckoningpodcast.co.uk/newsletter

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