Most retailers don’t lose sales because email doesn’t work.

They lose sales because they send the same message to everyone.

Hi, I’m Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m joined by email marketing, CRM, and paid ads specialist Sophie Walton to unpack why email blasting is quietly costing retail businesses sales.

Email isn’t dead.

But bad email habits are expensive.

We talk about why blanket emails damage engagement, how poor segmentation wastes time and ad spend, and why your email list is often more valuable than chasing new customers through paid ads.

This episode isn’t about complicated funnels or marketing jargon.

It’s about making your marketing calmer, more human, and far more effective.

This episode breaks down:

1. Why emailing everyone backfires for retailers
2. How simple segmentation improves sales and retention
3. Where most retailers waste money with paid ads
4. How email, CRM, and ads should actually work together
5. What to focus on first when marketing feels overwhelming

If your marketing feels noisy, exhausting, or expensive, this episode will help you simplify what you’re doing and focus on what genuinely moves sales forward.

Less blasting.

More relevance.

Better results.

Let’s get your Retail Reckoning together.

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Retail Champion: https://theretailchampion.co.uk

Sophie Walton on LinkedIn: https://www.linkedin.com/in/sophie-walton-3877b221/