Lisette Sutherland, Director of Collaboration Superpowers and author of Work Together Anywhere, joins Jeanna on this episode of Remotely Cultured. Lisette and Jeanna discuss what's driving leaders to mandate employees return to the office, how leaders can reduce the number of meetings for their teams and ensure the ones they do have are more productive and meaningful, and the key components of seamless online collaboration.

Melissa Moody, General Manager of Matcha and host of the 2 Pizza Marketing podcast, joins Jeanna on this episode of Remotely Cultured. Melissa and Jeanna discuss how to network effectively to create meaningful professional connections, how to build and test rapidly while partnering with product teams, and thoughtful ways to be a better remote leader and build a more inclusive company. She also shares her Wednesday Woman initiative and encourages women leaders to share their successes and be loud about the work they're doing.

Bridget Harris, CEO and Co-Founder of YouCanBookMe, joins Jeanna on this episode of Remotely Cultured. They discuss all things product-led growth, how to market to the right customer (not every customer), why being in love with the problem you're solving (not the solution) is essential for founders, how YouCanBookMe created an intentional remote culture, and the successes and failures of a bootstrapped company growing from $1M to $5M in ARR and $5M to $10M in ARR.

Ali Greene, coauthor of Remote Works and former Director of People Operations at DuckDuckGo, joins Jeanna on this episode of Remotely Cultured. Ali and Jeanna discuss what company culture actually means and how to define it, how leaders can flex their "remote-first muscle" and support their teams to be successful in a remote environment, how to properly assess if a candidate is a good fit for your remote culture in the hiring process, and how to avoid the biggest mistakes companies make when going hybrid or fully distributed.

Curtis Duggan, who leads partnerships at Lemon Squeezy and hosts the Remotely Serious podcast, joins Jeanna to discuss how Lemon Squeezy nailed product-led growth, how they gained organic traction with users on X, and why they're moving into sales-led growth. Curtis also shares his thoughts on all things remote work, including how to delay the gratification of getting things done when working with a distributed team and why a flat hierarchy works for remote-first startups.

Matt Young is the Founder and CEO of Nomadic6, a network of coliving, coworking, and community spaces designed for digital nomads to call home. He is also a founding member of Experienced House, an association of experienced design and community-building leaders. As an advocate for the future of remote and distributed teams, Matt has traveled the globe immersing himself in societies of people building lives of location independence. He and his team launched Nomadic6 while living in Thailand, and he continues his commitment to designing experiences for remote teams to reconnect in exotic places while independently living in some of the world’s most alluring locations.

As the work environment shifts toward a full-time remote culture, many people yearn for the positive aspects of an onsite workplace, such as socialization and relationship building. So, are there solutions that allow individuals to work remotely, reconnect, and participate in team-building activities?

In-person retreats champion collaborations on team projects and reveal work culture for new, onboarding team members. When designing in-person events, such as retreats, the goal is to create a campus experience where you can control the environment and provide a space for guests to thrive mentally and physically. Matt Young recommends using Maslow’s Hierarchy of Needs — which ensures optimal needs — when designing these experiences. Suggested amenities for guests include comfortable bedding, healthy food and beverage options, and opportunities for activity and fitness. Matt also proposes relaxation-promoting facilities like saunas and jacuzzis.

In this episode of Remotely Cultured with Jeanna Barrett, Matt Young, CEO of Nomadic6, discusses the art of creating in-person retreats for remote companies. Matt discusses Nomadic6’s mission and philosophy, how to organize virtual team-building activities for remote teams, the importance of in-person retreats, and building intention meetups to solve problems.

Suzie Cyrenne is the Co-founder and Certified Operating Officer of Buster Fetcher, a software service that detects delivery delays and creates refund requests for merchants. She’s also the Co-founder and COO of Zumalka, a provider of online, high-quality, natural pet products. Suzie is passionate about the empowerment of women in business, which she highlights on her podcast, Women Powering Ecommerce, launched in June 2023.

Working remotely offers many advantages — however, one of its pitfalls is virtual meeting fatigue, a condition of mental and physical exhaustion caused by excessive video conferences. While teams must meet to ensure everyone is working toward a common goal, how can unnecessary videoconferences be eliminated?

Business owner Suzie Cyrenne had previously avoided Zoom meetings to prevent screen time overstimulation. As her companies expanded and teams grew, she realized that daily Slack chats were inadequate for communicating goals and grievances. As a result, Suzie implemented the daily nine-at-nine. During the daily nine-at-nine, all teams convene for a nine-minute Zoom meeting at 9 am to discuss the day’s primary action purposes. To create a positive atmosphere, Suzie curates specific songs to set the tone. In addition, all team leads share a victory from the previous work day and allow team members to voice their complaints.

In this episode of Remotely Cultured, Jeanna Barrett welcomes Suzie Cyrenne, Co-founder and COO of Buster Fetcher and Zumalka, to discuss remote work culture and processes. Suzie shares systems for creating efficient operating processes, strategies for building a thriving remote team culture, and explains the daily nine-at-nine.

Tara Robertson is the Head of Demand Generation at Chili Piper, a scheduling and lead-routing solution that helps revenue teams book meetings faster. Tara is a 10-year B2B marketer who’s worked in various marketing roles. Before joining Chili Piper, she led the demand generation team at Top Hat, an educational software company that makes active learning come to life. Tara hosts Chili Piper’s Demand Gen Chat podcast, which discusses tactical methods to improve marketing, and writes the monthly newsletter, The Sauce.

Thought leadership in B2B marketing is a content marketing approach that positions a company as a trusted industry leader. The goal is to increase brand visibility by establishing the company as an expert in its field. How do companies benefit from thought leadership?

Seasoned marketing expert Tara Robertson affirms that using thought leadership drives results and reduces marketing costs. It also increases brand awareness, enhances credibility, and improves lead generation and customer retention. She emphasizes the role of thought leadership in building a personal brand, as it lets you promote your reputation and skills and attract potential employers. Generating thought leadership content can be as simple as writing blog posts, LinkedIn content, newsletters, or hosting a podcast.

In this episode of the Remotely Cultured podcast, Jeanna Barrett chats with Tara Robertson, Head of Demand Generation at Chili Piper, for an insightful conversation about B2B marketing. Tara discusses the importance of thought leadership in B2B marketing, tips for working asynchronously and leveraging time zones, and how to create an accessible records system.