In today’s episode, we’re breaking down all things digital strategy. Paid ad spend, the difference between boosted posts, and running ads. Promoting an event vs promoting music, even right down to how paid ad spend creates repeat exposure for niche audiences.

This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

In today’s episode, we’re breaking down why the modern artist needs to stop renting their audience and start owning the land they build on. We explore the massive shift toward exclusive content—giving your day-ones a reason to stay that goes beyond a 15-second scroll. From the strategic power of "members-only" access to the long-term financial benefits of a self-sustaining ecosystem, we’re showing you how to turn casual listeners into a dedicated community that you control, not an algorithm.

This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

Every independent artist that releases music wants to create some form of sustainability out of their music and the reality is, very few actually do. A lack of focus on key areas, belief with no system or plan and a lack of emphasis on linking creativity and commerce are just some of what we encounter daily in our conversations with artists. In this episode we dive into what it takes to build a real artist business as an independent and the key areas to focus on.

This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!