In this episode, Kyle Madorin sits down with a top-producing Orlando agent to break down today’s shifting real estate market, buyer and seller psychology, and the role of emotional intelligence in long-term success. They discuss discipline over motivation, building trust through authenticity, navigating brokerage transitions, and why data-driven conversations paired with empathy help agents thrive—even in challenging market conditions.

🎧 Hosted by: Kyle Madorin

👤 Guest:🖋 Ashley McCoy – Realtor & Team Lead, The Real Deal Firm

⭐ Guest Bio

Ashley McCoy is the Team Lead and REALTOR® at The Real Deal Firm, powered by Keller Williams Classic Realty in Orlando, Florida. Licensed since 2013, she has closed more than 180 residential transactions across Central Florida, averaging over 30 sales annually. McCoy holds an MBA and oversees a team focused on buyer, seller, and investment representation within the Greater Orlando market. She is a member of the National Association of Realtors and the Orlando Regional Realtor Association.

💡 Key Topics Covered

✔️ Buyer and seller psychology

✔️ Data vs. emotion in decision-making

✔️ Trust and authenticity in real estate

✔️ Discipline during slow markets

✔️ Career growth and brokerage transitions

📇 Connect with Ashley McCoy:

🌎 Website → https://www.therealdealfirm.com/

📷 Instagram → https://www.instagram.com/iamashleymccoy

📘 Facebook → https://www.facebook.com/search/top/?q=Ashley%20McCoy

📇 Connect with Kyle Madorin:

🌎 Website → https://upwellrealty.com/

📷 Instagram → https://www.instagram.com/kylemadorin/

📘 Facebook → https://www.facebook.com/kyle.madorin/

🔗 LinkedIn → https://www.linkedin.com/in/kylemadorin

⭐ Produced by Icons of Real Estate – https://iconsofrealestate.com/

Host Kyle Madorin sits down with seasoned Central Florida broker Catherine Sawruk Williams to explore her decades-long journey from being thrown into real estate straight out of college to becoming a respected luxury, development, and investment specialist. Catherine shares her signature white-glove approach, design-driven value strategies, investor guidance, and how to help families navigate emotionally complex home transitions in Winter Park and beyond.

🎧 Hosted by: Kyle Madorin

👤 Guest:🖋 Catherine Sawruk Williams – Broker Associate, Coldwell Banker Realty

💡 Key Topics Covered

✔️ Catherine’s early path into real estate

✔️ Concierge service & emotional client support

✔️ Design upgrades that increase property value

✔️ Winter Park market insights

✔️ Navigating home prep for long-held properties

✔️ 1031 exchanges for investors

✔️ Maximizing ROI on investment properties

📇 Connect with Catherine Sawruk Williams:

🌐 Website → https://catherinewilliams.sites.cbmoxi.com

📱 Instagram → https://www.instagram.com/sawrukwilliamsrealty/

🔗 LinkedIn → https://www.linkedin.com/in/cathy-sawruk-williams-915332107/

📇 Connect with Kyle Madorin:

🌎 Website → https://upwellrealty.com/

📷 Instagram → https://www.instagram.com/kylemadorin/

📘 Facebook → https://www.facebook.com/kyle.madorin/

🔗 LinkedIn → https://www.linkedin.com/in/kylemadorin

⭐ Produced by Icons of Real Estate – https://iconsofrealestate.com/

Guillermo Perez joins Kyle to share how blending legal expertise with real estate strategy helps buyers and sellers make smarter, more confident decisions. From understanding contracts to navigating Florida’s shifting market, Guillermo breaks down what today’s consumers need to know and how agents can elevate their skills in a changing industry.

🎧 Hosted by: Kyle Madorin

👤 Guest:🖋 Guillermo Perez – Luxury Real Estate Advisor & Former Trial Court Staff Attorney

⭐ Guest Bio

Guillermo Perez Jr. is a luxury real estate advisor with Real Broker, LLC, serving buyers and sellers across both Florida and New York. With approximately five years of real estate experience, he has represented clients throughout Central Florida—including Championsgate and surrounding communities—specializing in elevated service for both primary and investment buyers. Along with his real estate expertise, Guillermo is a J.D.-trained Trial Court Staff Attorney, bringing a nuanced understanding of contracts, negotiations, legal structure, and risk mitigation to every transaction.

💡 Key Topics Covered

✔️ Legal skills every buyer and seller benefits from

✔️ Market shifts creating opportunities for buyers

✔️ Comparing Florida and New York transactions

✔️ Negotiation strategies that work today

✔️ Why Central Florida is booming

✔️ Success tips for new agents

📇 Connect with Guillermo:

🌎 Website → https://guillermoperezjr.com/

📷 Instagram → https://www.instagram.com/gpj.re/

🔗 LinkedIn → https://www.linkedin.com/in/guillermoperezjr

📺 YouTube → https://www.youtube.com/@gpjre

📇 Connect with Kyle Madorin:

🌎 Website → https://upwellrealty.com/

📷 Instagram → https://www.instagram.com/kylemadorin/

📘 Facebook → https://www.facebook.com/kyle.madorin/

🔗 LinkedIn → https://www.linkedin.com/in/kylemadorin

⭐ Produced by Icons of Real Estate – https://iconsofrealestate.com/