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Proof of Concept

Proof of Concept

Von: Toby Blue | Chairman and Chief Operating Officer of The Tasting Alliance
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Welcome to Proof of Concept, the official podcast of The Tasting Alliance — the team behind the world’s most prestigious spirits competitions, including the San Francisco World Spirits Competition, New York World Spirits Competition, Asia World Spirits Competition, and Latin America World Spirits Competition. Hosted by Toby Blue, Chairman and Chief Operating Officer of The Tasting Alliance and longtime spirits industry executive and Jason Rabinowitz, Multiple Grammy Award Nominee and Entertainment Industry Veteran, this series explores the journeys behind the world’s most exceptional Double Gold–winning spirits — and the founders bold enough to build them. At its core, Proof of Concept is about entrepreneurship, craftsmanship, innovation and resilience. Each episode dives deep into the stories of founders, distillers, master blenders and visionaries who transformed an idea into an award-winning spirit — validated under the most rigorous blind tasting standards in the world. Proof as potency. Proof as validation. Proof that an idea can work. This podcast is where passion meets purpose, and where brand building, storytelling, sustainability, leadership and legacy intersect in the glass. From Idea to Icon. From Grain to Glass to Gold.2026 Kochen Kunst Lebensmittel & Wein Sozialwissenschaften Ökonomie
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  • Maddee McDowell, Executive VP - Carrying the Legacy Forward

    Maddee McDowell, Executive VP - Carrying the Legacy Forward
    Oct 20 2026
    Maddee McDowell, Executive Vice President of The Tasting Alliance, has spent years helping build what grew out of a single competition and keeps it running at a scale Anthony Dias Blue’s original San Francisco International Wine Competition could only hint at. In this episode, she talks about what it means to carry that legacy forward, what it actually takes to run competitions of this size, and the standards that have stayed the same no matter how much everything around them has grown.
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    16 Min.
  • Molly Horn, Total Wine & More — What Actually Sells

    Molly Horn, Total Wine & More — What Actually Sells
    Oct 13 2026
    Molly Horn spends her days watching what people actually buy. As Head of Mixology, Spirits Education, and Celebrity Events at Total Wine & More, she knows what pulls someone toward one bottle over the twenty next to it — label, price, word of mouth, or something harder to name. In this episode, she gets into how that view from the retail floor shapes the way she judges at the San Francisco World Spirits Competition, and what the gap is between a spirit that wins a medal and one that uses that medal to win a customer.
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    21 Min.
  • Alex Hoyt & Nic Bishop — Learning From the Best

    Alex Hoyt & Nic Bishop — Learning From the Best
    Oct 6 2026
    Behind every competition is a crew that keeps it honest. Alex Hoyt and Nic Bishop have spent years on the San Francisco World Spirits Competition floor, and they bring serious industry chops of their own to the room. In this episode, they talk about what it's like to work alongside some of the world's best palates, what you pick up when you're pouring hundreds of samples a day, and why the people running the room matter as much as the ones behind the table.
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    20 Min.
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