Tim Seymour, Deb Halliday, and Jason Withers reflect on the success of the 5 Friday Profit First Challenge in The Profit First Pathway community. They share how the five-week format gave participants the time and structure to dig into Profit First principles, apply them in real life, and see measurable improvements in their businesses.

From exploring the true meaning of real revenue to prioritising owner’s pay, the conversation highlights the power of accountability, structured learning, and quality clients in driving sustainable profitability. With strong feedback from attendees, this episode celebrates a challenge that turned insights into action.

Takeaways:

• A five-week structured approach allowed participants to reflect and take meaningful action.
• Real-life tasks kept learning practical and directly applicable.
• Increased accountability led to clearer financial understanding and better decision-making.
• Owner’s pay is essential for long-term business health and personal profitability.
• Understanding real revenue (not just sales) is key to sustainable growth.
• Participant feedback praised both content and structure, with many eager to implement strategies immediately.

In this episode, Tim Seymour and Duncan Lloyd sit down with Ron Saharyan, co-founder and CEO of Profit First Professionals, to explore how the Profit First methodology is changing the way entrepreneurs manage money - for good.

Ron shares the story behind the movement to eradicate entrepreneurial poverty and explains why Certified Profit First Professionals are essential in guiding business owners toward lasting financial success. Together, they unpack the common pitfalls in cash flow management and why outdated approaches are holding businesses back.

This conversation is a powerful reminder that profitability isn’t just a financial goal - it’s a way to build stronger businesses, healthier communities, and a more meaningful entrepreneurial journey.

• Why certification matters when implementing Profit First
• How to build a sustainable cash flow system that actually works
• The ripple effect: how profitable businesses uplift communities
• The global challenge of entrepreneurial poverty - and how to solve it
• Practical insights for embedding Profit First into your business operations

In this episode, Tim Seymour chats with Andreea Daly, founder of Money Squirrel, about one of the biggest headaches for business owners: setting aside money for VAT and Tax.

Andreea shares how Money Squirrel automates this process - removing the guesswork, stress and last-minute scrambles.

They discuss:

💡 Why automation is the key to better cash flow and fewer surprises

💡 How separating tax money from operational funds improves financial discipline

💡 The psychological shift that happens when business owners stop reacting and start planning

💡 What’s coming next for the Money Squirrel platform

• If your clients struggle with tax bills and cash flow pressure, this episode is packed with insights on how automation can drive better habits and stronger businesses.

Tim Seymour is joined by Deb Halliday and Jason Withers to unpack a harsh truth: most management accounts are built for compliance, not clients. They're full of jargon, backward-looking, and fail to help business owners make smart decisions.

In this episode, we explore why traditional reports often confuse more than clarify - and what accountants and bookkeepers can do to change that. The conversation dives into how shifting from compliance to advisory work, and adopting Profit First, can radically improve the client experience, boost understanding, and drive better financial outcomes.

You’ll learn:

✅ Why clients struggle with traditional management reports

✅ How the Profit First method simplifies financial decision-making

✅ Real examples of how advisory work increases client income

✅ What it looks like to become a forward-focused, client-first advisor

Whether you're already on the Profit First journey or just starting to explore, this episode offers clarity and inspiration on delivering real value to your clients.

In this episode, Tim Seymour is joined by Ashley Leeds — The 15-Minute Guy — to explore how just 15 minutes a day on LinkedIn can transform the way you network, build trust and grow your business.

Ashley shares practical, no-nonsense strategies to help accountants, bookkeepers and coaches stand out and connect authentically. From profile pictures to headlines, he explains how to optimise your profile to attract the right audience — and how to use your time wisely to create meaningful engagement without the overwhelm.

If LinkedIn feels like a time-suck or a mystery, this episode will show you how to make it a powerful, manageable tool for building your brand and your business.

Key Takeaways:

• How to treat LinkedIn like a virtual networking event — in just 15 minutes a day
• The must-haves for a standout profile: photo, banner, headline
• Why consistency and authenticity matter more than perfection
• Tips for sharing content that builds trust and authority

In this episode, Tim Seymour and Deb Halliday explore the impact of the Five Friday Profit First Challenge—a five-week guided journey designed to help Accountants & Bookkeepers implement some of the Profit First strategies in their own businesses. They share how the format gives participants space to absorb, apply and reflect on the core Profit First principles shared without overwhelming their schedules.

You’ll hear real stories of transformation, including how one participant saved over €300 per month, and how the challenge helps business owners finally pay themselves properly.

Tim and Deb also dive into key concepts like Owner’s Pay and Real Revenue, showing how the challenge brings clarity, confidence, and control to your finances.

Whether you're new to Profit First or looking to revisit the fundamentals, this episode offers a powerful invitation to join a supportive community and take the first step toward lasting financial change.

Key Takeaways:

• Why spreading the challenge over five weeks boosts implementation and results
• How participants gain clarity around Real Revenue and Owner’s Pay
• Examples of tangible outcomes like cost savings and better decision-making
• The value of learning in a supportive, like-minded community

In this powerful episode, we’re joined by none other than Mike Michalowicz, the bestselling author of Profit First and the driving force behind one of the most transformative financial systems for business owners today.

Alongside hosts Tim and Duncan, Mike unpacks why the traditional formula of Sales - Expenses = Profit is fundamentally flawed, and how reversing it to Sales - Profit = Expenses can shift not just your numbers, but your mindset.

Tim opens the episode with a heartfelt account of his own journey as an accountant, sharing the emotional strain he witnessed (and felt) from business owners stuck in the cycle of feast and famine. This sets the stage perfectly for Mike’s insights on how prioritizing profit creates stability, confidence, and long-term success.

Key Highlights:

• Why most entrepreneurs never feel “profitable” (even when they are)
• The psychological shift required to break free from financial stress
• How Profit First empowers business owners to build healthier, more resilient companies
• Real-life stories of transformation from Profit First adopters
• The role of certified Profit First Professionals in providing accountability and guidance

This episode is more than just a conversation, it’s a call to action for anyone who’s tired of working hard with little to show for it. Whether you're an accountant, bookkeeper, coach, or entrepreneur, this is your invitation to rethink what profit means - and how you can claim it.

Listen now and start putting profit first - in your business and in your life.

In this episode, we unveil the Profit First Pathway, our newly rebranded pre-membership experience for accountants, bookkeepers and coaches who are ready to take control of their own business finances before guiding clients to do the same.

Formerly known as Croissants & Coffee, this new direction is far more than just a name change. It’s a call to action.

You’ll hear from Deb Halliday and Jason Withers as they candidly explore a common yet overlooked issue in the industry: making impressive revenue... but having little to show for it.

Why are so many professionals hitting six figures yet still feeling broke?

How can you move from surviving to thriving with fewer clients and more profit?

This episode dives into real stories, mindset shifts, and the first intentional steps you can take towards becoming a fully Certified Profit First Professional.

If you’re tired of working yourself into the ground and still not paying yourself what you're worth, this conversation is your sign to do things differently.

• The Profit First Pathway is designed for those accountants, bookkeepers & coaches not yet ready for certification but eager to transform their own business finances using the Profit First method.
• Revenue ≠ Profit. Many high-earning professionals still struggle with stress and low take-home pay.
• Learn how to translate complex financial decisions into clear, human language your clients (and you!) can actually act on.
• Discover the power of community-driven support and collaboration among fellow professionals on the same journey.
• Begin building a business that pays you, not just your bills.