Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Matt Feng, founder of Scale Digital, a Melbourne-based agency specialising in scaling e-commerce brands through paid media.

Matt breaks down what really drives performance in Meta ads, from building creative systems and testing frameworks to making high-level decisions at scale. We also unpack how Meta fits alongside Google and TikTok ads, where brands commonly go wrong, and what sustainable growth actually looks like in paid media.

Beyond tactics, Matt shares his journey building an ad agency, the realities of performance marketing, and how technology is shaping the future of digital advertising. This episode is packed with practical insights for founders, marketers, and operators who want clarity, not guesswork, when it comes to scaling with ads.

💡 What You’ll Learn in This Episode:

• How Meta ads work at scale
• Why creative systems outperform one-off wins
• Common mistakes brands make when scaling paid media
• How to think holistically about Meta, Google, and TikTok
• What it takes to build a performance-driven agency
• Where digital advertising is heading next

🔔 Watch now to learn what actually moves the needle in paid ads, and how to build systems that scale.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Matt Feng:

https://www.scaledigital.com.au/

Instagram: https://www.instagram.com/matthew.ads

LinkedIn: https://au.linkedin.com/in/matthew-feng-615806162

Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Jordan Pham, a 22-year-old entrepreneur from Melbourne who went from a middle-class upbringing to managing 45 Airbnb properties through arbitrage.

Jordan breaks down what Airbnb arbitrage actually looks like behind the scenes, how he approached risk early, and the systems he put in place to scale without burning out. We also explore the less glamorous parts of the journey, including parental resistance, early uncertainty, and the discipline required to stay focused while building momentum at a young age.

This conversation is a grounded look at modern entrepreneurship, real estate without ownership, and what it takes to execute consistently when the stakes are high and the path is unclear.

💡 What You’ll Learn in This Episode: ✅ What Airbnb arbitrage really is and how it works ✅ How Jordan scaled to 45 properties by age 22 ✅ The risks, challenges, and realities behind rapid growth ✅ Lessons from starting young and thinking long-term ✅ Why focus and systems matter more than hype ✅ How community and mentorship shaped his journey

🔔 Watch now to hear how Jordan Tham built leverage early, navigated resistance, and created a scalable business model — and what aspiring entrepreneurs can learn from his approach.

Follow Point Zero One Podcast on socials for more shorts:

Instagram: https://www.instagram.com/pointzeroonepodcast/

TikTok: https://www.tiktok.com/@pointzeroonepodcast

Youtube: https://www.youtube.com/@pointzeroonepodcast

LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/

Listen To Point Zero One Podcast on:

Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41

Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515

Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu

Make sure to subscribe and keep up to date! We drop new episodes every Wednesday 6pm.

Want to be a guest on the podcast? Apply here:

https://forms.gle/rGKdmMfaVSZhwgBA8

Connect with Jordan Pham:

Instagram: https://www.instagram.com/jorpham

LinkedIn: linkedin.com/in/jordan-pham-839a99200