Welcome to Point Zero One – Hosted by Allen Fu. This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.

In this episode of the Point Zero One Podcast, we sit down with Matt Feng, founder of Scale Digital, a Melbourne-based agency specialising in scaling e-commerce brands through paid media.

Matt breaks down what really drives performance in Meta ads, from building creative systems and testing frameworks to making high-level decisions at scale. We also unpack how Meta fits alongside Google and TikTok ads, where brands commonly go wrong, and what sustainable growth actually looks like in paid media.

Beyond tactics, Matt shares his journey building an ad agency, the realities of performance marketing, and how technology is shaping the future of digital advertising. This episode is packed with practical insights for founders, marketers, and operators who want clarity, not guesswork, when it comes to scaling with ads.

💡 What You’ll Learn in This Episode:

• How Meta ads work at scale
• Why creative systems outperform one-off wins
• Common mistakes brands make when scaling paid media
• How to think holistically about Meta, Google, and TikTok
• What it takes to build a performance-driven agency
• Where digital advertising is heading next

🔔 Watch now to learn what actually moves the needle in paid ads, and how to build systems that scale.

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Want to be a guest on the podcast? Apply here:

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Connect with Matt Feng:

https://www.scaledigital.com.au/

Instagram: https://www.instagram.com/matthew.ads

LinkedIn: https://au.linkedin.com/in/matthew-feng-615806162