In this episode, we explore five key ways podcasting can transform your business including expanding networks through guest collaborations, boosting website traffic and SEO, cost-effective marketing, establishing thought leadership, and fostering personal connections with the audience. Listen in to learn how you can integrate podcasting into your business marketing to benefit from this amazing platform that is available to everybody….both seasoned and new business owners alike.

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Episode 31: Should I launch a Podcast in 2024 or is it too Crowded

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Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

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Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions.

Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out!

And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked.

We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Content Insertion and how it works, the benefits of using this feature, some hosting providers that allow for internal ads and some examples of how you can start using it now.

Links:

Episode 21: How to transfer your podcast host

Captivate

Buzzsprout

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Mentioned in this episode:

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Click below to register your interest in joining online networking events for Australian podcasters

In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid.

Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can make a difference to your discoverability and growing your audience. However, always top of mind - create your content for people first, algorithms second.

Links:

Episode 36 Podcast Analytics: How to Understand and Use Your Data to Grow Your Show

Episode 34 The Importance of Audio Quality & Tips to Enhance your Podcast

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Mentioned in this episode:

Register your interest

Click below to register your interest in joining online networking events for Australian podcasters

Are you frustrated trying to choose the perfect podcast name for your show? In this episode, I talk about the important topic of naming your podcast and I provide strategies for selecting a name that resonates with listeners, emphasises the podcast's content, and aids in discoverability. the various ways to name your podcast and some considerations around each of these. I also share how to check if the chosen name is available and not already in use. And I have created a special tool to help you which is a creative starting point for establishing a distinctive podcast identity.

Links:

Podcast Name Generator

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Mentioned in this episode:

Register your interest

Click below to register your interest in joining online networking events for Australian podcasters

Podcast analytics - do you regularly track your analytics and leverage that data to make informed and intentional decisions to improve and grow your show? In this episode, we're looking at what are podcast analytics, why you should track them, which analytics to track and how to interpret them, where to find your podcast analytics and some industry benchmark standards.

Links:

Podcast Analytics Tracker template

Chartable

Podtrac

Join my email newsletter

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Mentioned in this episode:

Register your interest

Click below to register your interest in joining online networking events for Australian podcasters

Are you publishing your podcast on YouTube yet? As a podcaster, you want to reach as many people as possible and should have your podcast available on all directories. At the beginning of 2024, YouTube took over Spotify in the US as the most popular podcast consumption platform. With Google Podcasts shutting down, YouTube's 2.7 billion monthly users offer a massive reach for podcasters without requiring video content creation. By converting audio to audiograms, podcasts can be seamlessly shared on YouTube and will also be available on YouTube music. Google Podcasts has started closing down so if you haven't integrated your audio podcast yet, now is the time to do it.

Links:

How to submit your podcast to YouTube video

Join my email newsletter

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Mentioned in this episode:

Register your interest

Click below to register your interest in joining online networking events for Australian podcasters

Audio quality - it’s not just a nice-to-have, it's a non-negotiable factor in creating a professional and engaging podcast and it can make a difference in its success. Great audio quality impacts that important first impression, the overall listening experience as well as audience retention and engagement. In this episode, we'll cover some of the reasons it's important and I share 5 easy tips to enhance the audio quality of your show.

Links:

Auphonic

Equipment & Software Recommendations

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Mentioned in this episode:

Register your interest

Click below to register your interest in joining online networking events for Australian podcasters

Launching a podcast can be an exciting experience for many aspiring podcasters.....and an overwhelming one! In my years in the podcasting industry, I often hear the same obstacles as to why people haven't launched their shows and in this episode, we're uncovering the top reasons people don't start a podcast. Understanding and acknowledging these challenges can help aspiring podcasters work through them and make the process more manageable and less daunting.

Links:

Imposter Syndrome episode with Fiona Redding

Equipment & Software Recommendations

Connect with Lyndal Harris:

Book a free Discovery Call with Lyndal

Connect with Lyndal on Instagram @podcastva

Connect with Lyndal on LinkedIn

Follow Podcast VA on Facebook

Join the Australian Podcasters Collaborative Facebook Community

Visit Podcast VA Website

Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!