This episode of the Podfather is about YouTube Marketing

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Bio of Anthony Prichard

With a background in direct B2B sales and video SEO he tackle the consumate task of generating warm qualified leads for small local service companies. In short, they fix previously failed online marketing with video. Overseas marketing tech support team that guarantees to be the most accurate, most responsive and most affordable digital marketing support you can find.

What we Discussed:

0:00 Who is Anthony Prichard

01:15 His Career to Date

04:05 Using a Tool High Level

04:40 How do we navigate away from the scammers

07:30 Creating Proof of Concept and evolve

10:33 Which CRM to Choose

12:20 What you get with High Level CRM

14:24 How does the SMS work and costs

15:00 Are People made aware the Voice is AI

17:50 e-mail sequencing and what to send

19:51 Should you Include Captions

21:05 Landing page Vs Website

24:25 Attribution Model

26:23 What % should you spend on Marketing

28:00 Example of a Marketing Campaign

31:15 How long should you run a marketing campaign before making changes

32:39 How much details should you ask for on the form

35:50 Is it from Cookies or e-mail that they get the follow up video

38:35 Using Tools to get more views on YouTube

41:30 What colours work best on the Website

42:40 What his company offers

44:00 Getting confidence on Social Media

How to Contact Anthony Prichard

https://anthonyprichard.com/

https://www.youtube.com/@AnthonyPrichardCommunications

https://www.instagram.com/prichanator/

https://www.linkedin.com/in/anthonyprichard5280/

https://www.tiktok.com/@prichanator

https://www.facebook.com/anthony.prichard.71

https://x.com/NewVideoAnthony

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This episode of the Podfather is about SEO and Marketing with Michael DiMaria of MAD Man Marketing.

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Bio of Michael DiMariaMichael DiMaria is a marketing strategist who blends SEO, digital advertising, and AI automation to help businesses turn ideas into real, measurable growth. He’s the founder of MAD Man Marketing and a go-to expert for brands looking to simplify and scale their strategy.

What we Discussed:

0:00 Who is Michael DiMaria

01:12 His Career to Date

03:21 Where did the name MAD Man Marketing come from

05:15 How to know when they change SEO algorithm

07:50 SEO Tips for Podcasters

10:30 Do you get Penalised for Repeating a word on SEO

12:13 Tracking Code with Ai

13:55 How many Hashtags should you use

15:50 Is it worth using Automatic Social Media Posting Platforms

17:21 Best way to go Live

19:35 Improving Your YouTube Channel

20:50 YouTube Software to help your Channel

22:43 Thumbnail split testing

26:46 Content Creators using Just Ai

30:30 Ensuring it works when you Pay for Marketing

33:40 Social Media Platforms to use

36:10 Ai Tools

38:10 Advertise where your Audience is

40:45 What % should you put towards Marketing for high ticket sales

How to Contact Michael DiMariahttps://madmanmarketing.io/

https://www.instagram.com/michaelisnotavailable

https://www.linkedin.com/in/michael-dimaria/

https://www.tiktok.com/@michaelisnotavailible

https://www.threads.com/@michaelisnotavailable

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Lorraine Ball is an Entrepreneur. Author. Professional speaker. Host of More than a Few Words. She spent decades in the trenches—building businesses, surviving boardrooms, and navigating marketing mayhem—so when she talks shop, it’s from real-world experience, not recycled theory.

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==================== Bio of Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in workshops around the county, and in her weekly podcast More than a Few Words. She brings creative ideas, practical tips, and decades of real-world experience to every conversation.In her spare time, she loves to travel, and take photos.

What we Discussed:

0:00 Who is Lorraine Ball

01:20 How did she Start a Podcast 15 years ago

03:55 Why her show is now 10 mins

06:00 Her Hosting Platforms that she used

08:30 Using Ai for your Podcast

10:03 Using Opis Clips for Reels

11:30 Creating the Graphic for the Episode

14:40 Early to Podcasting Late to Video

16:00 Tube Buddy Vs VIDIQ

18:25 What is the One thing to Explode my Podcast

19:45 You can Re-upload Videos and get more downloads

21:20 Ensure you put the Podcast on lots of Platforms

22:35 You do not need to pay to add your RSS Feed to other Platforms

24:00 We are Trying Substack for our Podcasts

28:05 Using Facebook for your Podcast

29:30 Do you Start your own Group or Participate

31:30 Be Selective in the Groups and constantly clean it up

32:30 Ensure you update your social med ia links quarterly

35:00 Both the Host and Guest must Promote

37:35 Series on What Went Wrong

38:30 Having your Guests in a Book

45:30 People charging a lot of money to be part of a book

48:10 How does she organise her Podcasting week

52:35 If you have PodFade you can release older shows

How to Contact Lorraine Ball

https://morethanafewwords.com/

https://www.linkedin.com/in/lorraineball/

https://x.com/MTFWPodcast

https://ph.pinterest.com/lorrainefball

https://www.youtube.com/@MTFWPodcast

https://www.instagram.com/themtfwpodcast/

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Dr. Carrie Rose is an Executive Producer TedX Orlando, a bestselling author of The Completed Course, and trailblazing voice in scalable education, Dr. Rose has helped thousands of experts turn their intellectual property into powerful online courses.

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==================== Bio of Dr. Carrie Rose

A bestselling author of The Completed Course and trailblazing voice in scalable education, Dr. Rose has helped thousands of experts turn their intellectual property into powerful online courses. Her programs go far beyond information. They inspire deep shifts and lasting results. She is the strategist that thought leaders, executives, and organizations trust to train people to think critically, act wisely, and lead with clarity.She holds a doctorate in Educational Leadership and has led multimillion-dollar course builds across multiple industries. She blends instructional design, learning psychology, and persuasive storytelling to create educational experiences that stick. She has spoken on global stages, from elite masterminds to high-impact conferences, and she’s known for her grounded, unforgettable presence.

What we Discussed:

0:00 Who is Dr. Carrie Rose

01:00 Her Career to date

04:15 What people usually do in Courses

09:30 Different Marketing Techniques

1 1:25 Should you do a Professional recording for your Courses

13:25 Does jumping around help with completing a Course

16:45 Does having access to course creator help completion rates

17:55 Having a Landing page for your Course

19:07 Organic Vs Paid Marketing for your Course

20:18 Pricing Strategy

21:39 Should your price be rounded or be the 7 like most use

23:05 Building your e-mail list

27:20 Sweet spot for the amount of e-mails you send

29:20 Should you have different levels of courses

31:11 Are people creating courses with Ai

34:25 Which is the Best Platform for Courses

38:10 What she covers in her Book

39:20 Which Social Media is best for selling Courses

How to Dr. Carrie RoseLevitt

https://www.of-course.us/

https://www.facebook.com/DrCarrieRose/

https://www.facebook.com/ofcourseonline.us

https://www.instagram.com/drcarrierose

https://www.linkedin.com/in/drcarrierose/

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