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Play It Back

Play It Back

Von: Kevin Shively and Tim Bowman
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Game tape for your favorite creative campaigns. The marketing and advertising that shaped beliefs, shifted mindsets, and launched categories. Each episode, we’ll share a new campaign, how and why it worked, and what we can learn from it. We’ll also make a lot of VERY dumb jokes.Copyright 2022 All rights reserved. Marketing & Vertrieb Ökonomie
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  • 109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?

    109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?
    Sep 2 2022

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through the VC firm Redpoint, and why they hired a TikTok content creator to make fun of their industry.
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    10 Min.
  • 108: Brand Storytelling Lessons from Spuds Mackenzie

    108: Brand Storytelling Lessons from Spuds Mackenzie
    Sep 2 2022

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Bud Light set the standard for creating a brand hero that your customer aspires to be. He also talks too much about 80s cartoons and action flicks.
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    13 Min.
  • 107: Community or Audience? Hubspot gives a masterclass in both

    107: Community or Audience? Hubspot gives a masterclass in both
    Sep 2 2022

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Hubspot built a community, bought an audience, and took a play from Jon Favreau...yes, that Jon Favreau
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    15 Min.
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