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Pitch & Tell

Pitch & Tell

Von: Robyn Patterson
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Pitch & Tell explores the intersection of public relations, media trends, and business growth, with a little personality along the way. Hosted by PR agency founder Robyn Patterson, the show breaks down what’s making headlines and features candid conversations with the people behind the stories.


Each week, Robyn sits down with fellow PR pros to talk trends, tactics, and what’s really happening in the industry, alongside founders and business leaders who’ve leveraged PR to scale, launch, and grow, sharing their biggest wins, favorite media moments, and behind-the-scenes stories.


It’s an insider look at the strategy, relationships, and storytelling that turn brands into buzzworthy businesses.

© 2026 Pitch & Tell
Marketing & Vertrieb Ökonomie
  • Perry Rea on Storytelling, PR, and Scaling Queen Creek Olive Mill
    May 4 2026

    What does it take to turn a simple idea into one of Arizona’s most iconic destinations?

    In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona.

    Perry shares the unexpected moment that sparked the idea, how a background in the automotive industry translated into building a farm based business, and why storytelling not selling is the key to long term success.

    They also get into:
    How the Olive Mill became a true agritourism experience
    Why consistency in PR and media exposure matters more than viral moments
    The philosophy of if you tell the story right you do not have to sell
    Building a brand rooted in authenticity family and product integrity
    What is next including a new concept coming to Arcadia

    If you are building a brand, this episode is a masterclass in turning a product into an experience and using media the right way.

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    32 Min.
  • Seeing Pop Culture Through a PR Lens What Everyone Misses
    Apr 27 2026

    In this episode of Pitch and Tell, Robyn Patterson sits down with Mack Media Relations Account Manager Tori Karlic to break down how PR professionals actually view what’s happening in the news, on social media, and across pop culture.

    From reality TV drama to celebrity controversies, they talk through how these situations are handled behind the scenes and what brands and public figures get right and wrong when responding.

    This episode dives into:

    How PR changes the way you see news, social media, and pop culture
    The Bachelorette controversy and what went wrong from a PR standpoint
    Why timing and messaging matter when videos resurface
    The impact of poorly written statements and influencer-driven PR decisions
    Justin Timberlake’s DUI footage and missed opportunities in response
    How brands and celebrities can better handle public backlash

    Follow Mack Media Relations @mackmediarelations
    Follow Robyn Patterson @robynmpat
    Follow Tori Karlic @torikarlic


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    28 Min.
  • How Megan Greenwood Turned a Home Brew Kit Into a Woman-Owned Brewery
    Apr 20 2026

    Welcome back to Pitch and Tell.

    In this episode, Robyn Patterson sits down with Megan Greenwood, founder of Greenwood Brewing, to talk about how she built her business from a home brew kit in her kitchen to a growing brand with a downtown Phoenix location and a second on the way.

    Megan shares her journey from engineering into entrepreneurship, how she carved out a unique position in a saturated market, and what it actually takes to build a brand that stands out.

    The conversation also dives into the role of public relations in business growth, including how to develop a story, when to invest in PR, and why visibility is critical at every stage of business.

    In this episode, we cover:

    • How Megan built a brewery from her garage
    • The importance of storytelling in a crowded market
    • What PR actually does for a business
    • When it makes sense to hire a PR agency
    • The difference between PR, marketing, and sales
    • How media, influencers, and visibility drive real growth

    If you are a business owner, entrepreneur, or building a brand, this episode gives a real look at how to create momentum and get your business seen.

    Follow Mack Media Relations @mackmediarelations
    Follow Robyn Patterson @robynmpat
    Follow Megan Greenwood @themegangreenwood
    Follow Greenwood Brewing: @greenwoodbrew

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    31 Min.
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