In this episode of Pest Control Legends, Dan Leibrandt interviews Jared LaJaunie, founder and CEO of LaJaunie's Pest Control, one of the most impressive regional pest control companies on the Gulf Coast doing over $12 million in annual revenue. Jared shares his remarkable journey from starting as a $10/hour termite technician at Orkin at age 19 to building a multi-location operation with dozens of trucks and a large team. He breaks down why it took him 9 years to reach $1 million in revenue, and how he then grew to over $12 million in just the next 7 years after joining a mastermind and completely transforming his mindset and systems.

Jared reveals the exact turning point that changed everything: joining a mastermind with Donnie Shelton and other successful operators who were doing far more revenue than him. He explains the systems he implemented that he wasn't doing before, including building an inside sales team, switching from monthly to quarterly auto-pay services, tracking KPIs and making data-driven decisions, and creating SOPs for every service. Jared also shares why most pest control owners face the same recurring problems (hint: it's almost always mindset), how to properly look at your numbers to make better decisions, why raising prices is essential for growth, and the truth about staying busy year-round even in cold climates.

Whether you're stuck at under $1 million and can't seem to break through, struggling to get out of the field and stop being a technician, or looking to scale past $5 million with better systems and leadership, this episode delivers hard-earned lessons from someone who's been in the trenches and built an 8-figure company. Connect with Jared on Facebook and check out his mastermind Eagles Nest at eaglesnest.com to learn more about his growth strategies and mindset coaching.

Jared LaJaunie, CEO of LaJaunie's Pest Control:

Facebook: https://www.facebook.com/jared.lajaunie/

LinkedIn: https://www.linkedin.com/in/jared-lajaunie-3491306b/

Dan Leibrandt, Host of Pest Control Legends:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Podcast Chapters:

00:00 Introduction to Jared LaJaunie

04:35 Early Days of Building LeJaunie's Pest Control

08:58 The Impact of Mastermind Groups on Growth

11:29 Shifting Mindsets: From Technician to Business Owner

19:10 The Eagle's Nest Mastermind: Giving Back to Entrepreneurs

24:18 Mindset Matters: Believing in Success

29:20 Understanding Your Numbers: The Key to Growth

35:30 Lead Generation: Strategies for Success

39:27 Winter Strategies: Keeping Business Alive Year-Round

45:11 Words of Wisdom: Advice for Pest Control Owners

#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Chase Goodeill, president of Goodall Holdings and CEO of Pest Control Consultants, the largest privately-held pest control company in Illinois doing over $11 million in annual revenue. Chase breaks down how he transformed his family's small pest control business into a multi-state operation through strategic acquisitions, inside sales mastery, and a relentless focus on recurring revenue. He shares his journey from working as a technician with his dad to taking full ownership in 2021 and doubling revenue year-over-year multiple times.

Chase reveals his complete playbook for sustainable growth, including how his inside sales team closed $3 million in recurring revenue in one year, why recurring contracts are the "holy grail" of the pest control industry, and the exact systems he uses to convert leads into quarterly customers. He walks through his 10 acquisitions since 2019, sharing hard-earned lessons from deals gone wrong, how to protect yourself with holdback clauses, and why maintaining acquired companies' digital assets can generate massive free leads. Chase also explains his approach to door-to-door sales, how to finance million-dollar acquisitions without PE backing, and why leveraging real estate equity has been key to his growth strategy.

Whether you're a solo operator looking to scale past $3 million, considering your first acquisition, or trying to build a high-performing inside sales team, this episode delivers actionable strategies from someone who's grown a pest control company to 8 figures while staying privately held. Connect with Chase on LinkedIn and Facebook to learn more about his acquisition strategies and growth systems.

Chase Goodeill, Founder of Pest Control Consultants:

LinkedIn: https://www.linkedin.com/in/chase-goodeill-89ba40b2/

Facebook: https://www.facebook.com/chase.goodeill/

Dan Leibrandt, Host of Pest Control Legends:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Podcast Chapters:

00:00 Introduction to Chase Goodeill

01:56 Chase's Journey into Pest Control

05:11 Building an Inside Sales Team

07:14 Closing Leads and Subscription Services

09:31 The Importance of Recurring Revenue

10:54 Transitioning Leadership and Company Growth

19:20 Strategies for Rapid Growth and Acquisitions

22:49 Lessons Learned from Acquisitions

28:13 Strategic Acquisitions in Pest Control

30:08 Understanding Company Size and Value

31:46 Leveraging Real Estate for Business Growth

33:57 Lessons from Major Acquisitions

35:33 Forecasting Revenue and Growth Strategies

37:55 Launching New Branches: The Essentials

39:44 The Value of Door-to-Door Sales

44:28 Recommended Reads for Pest Control Owners

46:57 Extreme Ownership and Goal Alignment

#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Breton Bess, a Golden Door Award winner, US veteran, and owner of four successful pest control branches who has built and sold multiple high-performing companies. Breton breaks down how he grew a pest control branch from zero to $5.5 million in just three years using door-to-door sales and strategic team building. He shares the military discipline and attention to detail that shaped his leadership style, plus his proven system for recruiting, training, and managing sales teams that can scale to 45+ reps.

Breton reveals his complete playbook for door-to-door success, including how to find and recruit top performers (hint: target college athletes), avoid the biggest mistakes sales reps make at the door, and close switchover customers who are already working with competitors. He explains why less is more when selling pest control, how to replicate yourself by delegating low-leverage tasks, and the exact training materials he uses to turn rookies into top producers. Breton also shares insights on maintaining high customer retention, cross-selling additional services like mosquito and termite treatments, and building a team culture that drives results.

Whether you're a solo operator looking to hire your first sales rep, a technician wanting to scale beyond doing the work yourself, or an established owner ready to build a recruiting machine, this episode delivers actionable strategies from someone who's done it multiple times. Connect with Breton on Instagram @breton_bess to learn more about his door-to-door systems and pest control expertise.

Breton Bess, Owner of Insight Pest Solutions:

Instagram: https://www.instagram.com/breton_bess_/?hl=en

LinkedIn: https://www.linkedin.com/in/breton-bess-a1b3a7128/

Dan Leibrandt, Host of Pest Control Legends:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Podcast Chapters:

00:00 Introduction to Breton Bess

02:41 Lessons from Military Discipline

04:52 Transitioning to Pest Control

09:14 The Golden Door Award and Sales Mastery

11:19 The Importance of Leadership and Self-Education

12:27 Replicating Yourself in Business

16:07 High Leverage Tasks for Growth

18:28 Scaling to $5.5 Million in Three Years

20:37 Recruiting Top Talent in Door-to-Door Sales

23:28 The Importance of Authenticity in Coaching

26:16 Traits of Successful Salespeople

27:22 Effective Training Strategies for Sales Teams

29:51 Common Mistakes in Door-to-Door Sales

33:04 Understanding Customer Needs and Expectations

40:06 The Role of Customer Care in Business Growth

#pestcontrolmarketing #doortodoor #doortodoorsales #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast