Most gyms don’t struggle from lack of passion — they struggle from lack of structure. In this episode, Steve Cook sits down with Lena Urusova, founder and CEO of Plan Sport Pro, to unpack the system behind scalable, sustainable gym growth.

With over 20 years of experience as a gym owner, Lena saw the same problem over and over: inconsistent programming, overwhelmed coaches, and owners stuck in the day-to-day. So she built Plan Sport Pro — a fully systemized, plug-and-play curriculum designed to bring consistency across every class while reducing owner burnout.

They break down how biweekly themed lesson plans, built-in timers, and coach “cheat sheets” create a seamless experience across staff — regardless of skill level. Plus, how structured testing weeks, stronger onboarding, and clearer parent communication directly impact retention and long-term growth.

If your gym still relies on you to keep everything running — this episode will show you how to build systems that scale, simplify, and actually last.

Visit Lena Here:

https://info.plansportpro.com/

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Steve Cook and Christie Copeland unpack the business decisions that felt like great ideas at the time—but came with hard lessons. Christie shares her experience opening a second gymnastics facility, while Steve reflects on building an outdoor skate park that didn’t go as planned. They dive into the importance of exit strategies, understanding local competition, hiring for true fit, and avoiding costly mistakes like overexpanding and overinvesting. This is a candid conversation about learning the hard way—and building smarter because of it.

Listen now to learn the strategies that can help your business grow—and the pitfalls to avoid along the way.

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Disclaimer: This episode includes discussions of emotional abuse, trauma, and mental health. Listener discretion is advised, as some topics may be sensitive or triggering for certain audiences.

Steve Cook sits down with executive psychology coach and licensed counselor Mandy Morris to unpack how “small-t traumas” quietly shape behavior, performance, and self-worth. From fear-based coaching to overpraise, Mandy explains how different coaching styles can impact confidence, anxiety, and long-term development both on and off the field.

They dive into how unresolved past experiences show up in everyday reactions, why youth sports and attention spans are shifting, and how to recognize these patterns in athletes and leaders alike. Mandy also introduces her wellness app, SoFree, designed to reset your nervous system in under two minutes using science-backed stimulation techniques.

https://mandyemorris.com/

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