EP333 of Profit With A Plan Podcast

Released January 13, 2026

Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist

🎯 Episode Summary

Ever think, “If I could just clone myself, everything would run smoother”? Same.

But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.

You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.

🎥 What You’ll Learn

• How to tell if you’re ready to hire, or just tired • The financial signs you should check before adding payroll • Why hiring the “obvious” role first can backfire • How to prioritize hires that buy back time and create capacity • A simple way to test if you can afford a hire before you make it • Why ramp-up time matters (and how to plan for it) • How to avoid hiring chaos, job creep, and bad onboarding

⏱️ Timestamp Highlights

00:00–01:49 The “clone myself” moment and the real question behind hiring 02:00–03:11 What Profit With A Plan is all about 02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap) 03:12–03:53 Introducing Jen Fizer and her practical CFO approach 04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring 06:45–08:10 “You can do anything, you can’t do everything” and why order matters 08:33–11:16 The hiring sequence story: why the salesperson hire would have failed 11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time 15:56–19:42 Hiring mindset traps: micromanaging vs dumping work 20:40–23:14 The first financial question: can you pay yourself yet? 23:15–25:22 What to hire first: the simple “good at it / like it” framework 27:03–28:38 Why outsourcing and fractional support can be smarter early on 29:01–31:02 Org chart truth: start lower before you hire expensive “titles” 31:28–32:23 Where to find Jen + her free cash flow template 33:29–34:14 Wrap-up + Profit Booster Growth Map reminder

🔗 Resources & Links

MKB CFO & Bookkeeping website mkbcfo.com

Free cash flow template (13-week projection) mkbcfo.com/cashflow

Email Jen jen@mkbcfo.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.

🚀 Profit-Driven Resources

Grab your free Profit Booster Growth Map profitbooster.biz/growthmap

It helps you spot profit leaks and identify your top revenue moves fast.

EP332 of Profit With A Plan Podcast Released January 6, 2026

Guest: Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert

Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist

🎯 Episode Summary If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself.

🎥 What You’ll Learn

• Why visibility is strategy, not vanity, and why it drives growth

• How to stop random posting and start building a purposeful presence

• The two layers of visibility: internal alignment and external attention

• Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs

• The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion

• How to do less, stay consistent, and still create momentum that converts

⏱️ Timestamp Highlights [00:00] The real reason your business isn’t growing [01:52] Profit Booster Growth Map and why it matters for 2026 planning [04:02] How Tori shifted from corporate marketing to visibility strategy [09:04] Visibility does not mean video, and it is not about being “loud” [11:15] Internal vs external visibility and why alignment comes first [14:12] The danger of false marketing promises and chasing vanity numbers [17:46] Why your unique perspective is your competitive advantage [21:18] Visibility that keeps the spotlight on the customer, not you [24:00] The power of testimonials and borrowed trust for visibility [25:07] The 4C Visibility Framework explained [26:10] Why consistency beats doing “all the things” [28:02] Conversion and the visibility flywheel that brings business to you [31:16] Quick wins vs long plays: choosing the right strategy for your reality [32:13] Tori’s Visibility Quiz and where to find her

🔗 Resources & Links Tori Barker Visibility Quiz CreativeMarketingConsulting.com

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources Free Profit Booster Growth Map http://profitbooster.com/growth-map 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP331 of Profit With A Plan Podcast

Released Date: December 16, 2025

Guest: Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

🎯 Episode Summary

Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey.

🎥 What You’ll Learn

• Why physical experiences outperform email and social for engagement • How to design customer journeys that guide real outcomes • Where physical touchpoints fit across acquisition, onboarding, and retention • How to turn frameworks into tangible customer momentum • Why better onboarding directly reduces churn and refunds

⏱️ Timestamp Highlights

[00:00] Why physical touchpoints outperform digital engagement [04:45] Why most onboarding systems quietly fail customers [08:00] Turning frameworks into physical momentum tools [13:00] Using physical products for customer acquisition [18:00] Designing retention through milestones and recognition [29:00] How intentional journeys increase lifetime value

🔗 Resources & Links

CustomBoxAgency.com 57Hats.com InfiniteProfitConsulting.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources

💰 Profit Booster® Growth Map See the fastest path to more revenue and fewer profit leaks. http://profitbooster.com/growth-map

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP330 Profit With A Plan Podcast Releases December 9, 2025

Guest: Sonny Grappone, Founder of Precision Accounting cConsulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

Most business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books.

• Why “I can make payroll” is a terrible way to judge success

• The simple mindset shift from bookkeeping reports to decision-ready data

• How job costing fixes bad bids and protects thin construction margins

• Where hidden costs like insurance and payroll quietly destroy profit

• How software and automation cut errors, save time, and improve accuracy

• Ways smart tax planning and wellness credits can fund hiring and growth

[00:00] Why most owners make decisions in the dark with money [03:30] Sonny’s path from hustling entrepreneur to strategic accountant [10:50] The danger of ignoring financials and trusting only bookkeepers [13:10] Fixing job costing, bids, and margins for construction companies [21:10] Hidden expenses like insurance that quietly put owners out of business [27:40] Tax planning, wellness credits, and saving enough to hire smarter

Precision Accounting & Consulting (PAC) https://precisionaccountingconsulting.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit: https://infiniteprofitconsulting.com

Profit Booster Growth Map Get a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence. https://profitboosterpod.com

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP329 Profit With A Plan Podcast Released December 2, 2025

Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®

Most SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value.

• Why SaaS pricing fails and how to fix it fast • How to monetize AI features without confusing buyers • The strategy behind good, better, best pricing • Pricing mistakes that drain revenue in B2B SaaS • How positioning drives packaging and price • Why talking to customers early improves pricing accuracy

[00:00] Why most SaaS companies leave money on the table [02:10] Pricing is a strategy problem, not a math problem [06:40] The art and science behind SaaS pricing [10:15] Price positioning and avoiding the race to the bottom [13:20] Good, better, best models and customer choice [17:50] How founders should test pricing and validate value [25:00] Why discounts can destroy margins and buyer behavior [34:40] How to rethink promotions in B2B [36:55] Where to start if pricing needs a refresh

ProductTranquility.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.

Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work. Learn more at ProfitBoosterPod.com

Free Growth Map with 3 Actionable Ideas Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map.

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP328 of Profit With A Plan Podcast Released Date 11.25.25

Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.

You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.

• Why connection, not confidence, drives audience engagement • The 5 C’s of a WellCrafted Story that inspire action • How to open any presentation so people lean in instantly • Why vulnerability builds trust faster than credentials • A simple exercise to uncover hundreds of stories people remember • How to use stories ethically to motivate and convert your audience

[00:00] Why some speakers hook attention instantly and others lose the room [02:30] The real reason emotion moves people more than information [06:00] What separates a good presentation from one that converts [08:45] The 5 C’s framework for crafting stories that land [13:20] How to connect with your audience in the first five minutes [17:40] Using everyday moments to create stories people remember [25:00] Why one clear call to action beats multiple choices [30:50] How to end with impact without relying on sad stories [34:45] The mindset shift that keeps your audience engaged and inspired [36:00] Where to get your free WellCrafted Story blueprint

FreeStoryGuide.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

Free Growth and Marketing Audit Grab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast.

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP327 of Profit With A Plan Podcast Released November 18, 2025

Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®

🎯 Episode Summary Most leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level.

🎥 What You’ll Learn • Why authority alone fails to create lasting buy-in • How to motivate teams using influence-driven leadership • The MAP framework for getting people aligned and excited • How to personalize your pitch so others instantly care • The role trust plays in influence and decision-making • Simple language shifts that strengthen credibility

⏱️ Timestamp Highlights [00:02] Authority fails because influence drives real action [00:05] How influence creates ownership and better performance [00:09] Why leaders must stop “babysitting” and build collaboration [00:12] MAP explained: Manifest, Assess, Promote [00:18] Personalizing your pitch for each individual [00:23] How trust increases influence and impact

🔗 Resources & Links TamiReiss.com TamiReiss.com/influence

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

📈 Free Business Growth Map Your leads should be converting. Let’s find out what’s missing. Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎯 Episode Summary: Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your personal assets and fuels sustainable business growth. Learn how to separate your finances, establish real credibility with lenders, and access funding without personal guarantees.

🎥 What You’ll Learn: • Why using personal credit for your business puts everything you own at risk • The difference between personal and corporate credit—and how to build both • Step-by-step ways to legitimize your business before applying for credit • How to make sure your vendors and lenders actually report your credit activity • Why banks don’t tell you about EIN-based credit—and how to use it anyway • How corporate credit protects your “corporate veil” and keeps you financially safe

⏱️ Timestamp Highlights: [00:00] Why using personal credit is a profit killer [03:00] What corporate credit really means for business owners [05:00] The three key credit bureaus every business must register with [10:00] How to build credibility before applying for funding [17:00] Address, phone, and email details that make or break your approval [21:00] The secret to getting trade lines and vendor accounts to report [26:00] How corporate credit strengthens your business and protects your assets [30:00] The truth about banks, bots, and business lending [33:00] Why you shouldn’t go it alone—and how to get expert help

🔗 Resources & Links: Sue Schuster on LinkedIn suzanne@profituring.ai Bizfi.io

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth Map Generate 3 great profit boosting ideas quickly 👉 Book yours now at ProfitBoosterBiz.com/growthmap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.