What does it take to build a business, raise a family, and keep pursuing goals of your own?

In this episode, I reconnect with longtime friend Rose Avera—the very first coach I hired back in 2014. Since then, Rose has co-founded Florida’s Cali Coffee with her husband, Craig, become a mama, and recently celebrated winning the open division in HYROX this year being only 11 months postpartum.

We catch up on her journey from fitness coach to business owner, motherhood, and making room for health and athletic ambition alongside a full life.

Find Cali Coffee at calicoffee.com

Join the 7-Day Results Accelerator to build clarity, momentum, and sustainable joy in your routine. pharosathleticclub.com

If you are in Southern California come train with us

Echo Park

Redondo Beach

Idyllwild

Palm Springs

Follow Pharos, Piet and Emylee on Instagram for more fitness related content.

Hosted on Acast. See acast.com/privacy for more information.

Stop Failing Your Morning Before It Starts

If you’ve ever hit snooze and immediately felt like you failed yourself, this Shorty episode is for you. A client’s goal of becoming an early bird, set herself up to start each day feeling like she failed a test. Listen in to see how we redirected her actions to set her up for success … here’s a hint… Make it actually within reach.

Join the 7-Day Results Accelerator to build clarity, momentum, and sustainable joy in your routine. pharosathleticclub.com

If you are in Southern California come train with us

Echo Park

Redondo Beach

Idyllwild

Palm Springs

Follow Pharos, Piet and Emylee on Instagram for more fitness related content.

Hosted on Acast. See acast.com/privacy for more information.

Built to Last: Defining Your Gold Standard

Highlights from our conversation with gym owners across the country about resilience, purpose and building something that lasts.

Piet and Emylee break down the four-pillar framework — Economics, People, Brand, and Self — that's kept Pharos Athletic Club standing through ten years, four locations, and a $5M year. They don't sugarcoat how they got here: the $1.3M first buildout in Echo Park, growing to 750 members and $2M in annual revenue with zero paid ads, and the Redondo Beach acquisition that quietly cost them $15–30K a month for years before they turned it around.

This is a real look at the math and the mistakes behind running a multi-location gym — auto-pay revenue vs. top-line revenue, payroll percentage, why they hire for anti-fragility instead of just likability, and the questions that keep a brand consistent as it scales. It's less "how we built a five-million-dollar gym" and more "here's what we got wrong, and what we'd tell you before you make the same mistakes."

In this episode:

• Why chasing revenue without tracking auto-pay revenue is a trap
• What it actually costs to take over someone else's gym (the Redondo Beach story)
• Hiring and firing by core values — the questions Pharos asks in every interview
• Building an org chart and knowing when to make the sales director hire
• Emylee's personal operating system for running a CEO's schedule without burning out

💪 Join the 7-Day Results Accelerator to build clarity, momentum, and sustainable joy in your routine. pharosathleticclub.com

If you are in Southern California come train with us

Echo Park

Redondo Beach

Idyllwild

Palm Springs

Follow Pharos, Piet and Emylee on Instagram for more fitness related content.

Hosted on Acast. See acast.com/privacy for more information.