Todd Anderson had no entrepreneurial experience, but bootstrapped a business revolving around sleep. As a former NFL player and lifelong high performer, he was obsessed with optimization. He tried every hack, supplement, and tool he could find. After learning he had mild sleep apnea, he took a close look at sleep, and found a glaring gap in the wellness business. Dream Performance & Recovery was born from Todd Anderson's research and product-based solutions. After getting "in bed" with start-up legends Sara Blakely and Jesse Itzler, his brand is on the fast track.

This look at the most important part of our day–the time we spend asleep–could change your life.

Discover Dream Performance & Recovery here.

Anthony Vennare is the co-founder of Fitt Insider, a rapidly growing platform that combines B2B media, recruiting, investment, consulting, and community building. His startup success story is one of challenges and his passion for health comes from a very authentic place. A former Marine and gym owner, Vennare found himself on the brink of death twice and found inspiration from his lowest point of strength.

This wide-ranging discussion with Jon Bier may change how you view the entire wellness industry.

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Andrew Herr has revolutionized air travel with his groundbreaking product, Flykitt. An expert in human performance, Herr breaks down what's really going on in your body when you suffer from jet lag. His company leverages research with Navy SEALs and fighter pilots, providing health and recovery solutions for professional sports teams, top executives, and even leisure travelers.

Learn more about Flykitt here!

Joel Kocher is the founder and CEO of Humann, a pioneer in the field of beet-based supplements for circulation and blood flow. After retiring from two decades of corporate leadership, including presiding over Dell's meteoric rise, he turned his attention to innovating the life sciences field. His studies and work with nutrition and heart health are changing lives for the better.

Learn more about Humann here

Chris Mirabile hit rock bottom in his twenties - burnout, depression, a failed startup, and losing everything in Hurricane Sandy. But instead of checking out, he checked into his health. In this episode, Chris talks with Jon how that turning point led to NOVOS, a science-backed supplement designed to slow biological aging by targeting its 12 root causes. He breaks down the daily habits that dropped his biological age by over a decade, the sleep hacks that change everything, and why real longevity starts with discipline - not gimmicks.

Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.

Jeff Byers, former NFL lineman and co-founder of Momentous, opens up about burnout, leadership, and rediscovering his purpose. After visiting Maui Nui Venison and witnessing their wild overnight harvests, he was inspired to create a new Fuel flavor that gives back - donating $10 from every pack to feed families across Maui. He talks with Jon about what it means to lead with integrity, scrap bestsellers when the science doesn’t hold up, and redefine high performance with heart.

Jo Weinand, founder of Nutcase, joins Jon to share her unlikely startup story. During Canada’s COVID lockdown, boredom led her to Google how to make a delicious plant based chocolate milk. She blended cashews, cocoa, dates, and water, and accidentally launched a business. What followed: poker games, celebrity investors like Ninja and Steve Aoki, a reality show on X, and an upcoming live-streamed equity crowdfunding finale in June, with a waitlist already open for early access.