• Make Them Obsessed with Immersive Storytelling
    May 6 2026

    Sharing more of my personal experiences with world building, an update on my phone addiction lol, and the importance of building unique worlds that create a spectacle around your business. Depth and detail is again key to nurture curiosity and fuel obsession.


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    24 Min.
  • Fueling Obsession in an Attention Economy
    Apr 29 2026

    Let's explore the concept of obsession within the context of the attention economy!!

    Kim Lech from Oinopo Studio discusses the challenges of staying offline in a digitally connected world, and falls into rabbit holes about the importance of curiosity in fostering obsession, and the impact of digital distractions on our attention spans.

    Kim emphasizes the need for depth in content consumption and reflects on the evolution of social media, where creators are increasingly encouraging users to disconnect.


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    17 Min.